Proposal: Crisis Management in Tourism Due to Coronavirus in China

This proposal investigates crisis management in the tourism sector due to the Coronavirus outbreak in China. It begins with an introduction outlining the topic, description, aim, objectives, and research questions. A literature review examines the virus's impact on Asia's tourism, China's tourism, and international tourism, as well as current tourism policies and crisis management strategies. The methodology section details the data collection methods using secondary sources and qualitative data analysis, specifically thematic analysis, to answer research questions. The report aims to analyze the impact of the coronavirus, evaluate existing policies, and recommend crisis management steps for the Chinese government to mitigate the tourism crisis. The findings suggest that the crisis has significantly impacted both domestic and international tourism, prompting the need for policy adjustments and effective crisis management strategies.

Proposal

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Topic............................................................................................................................................1
Topic description.........................................................................................................................1
Aim..............................................................................................................................................1
Objectives....................................................................................................................................1
Questions.....................................................................................................................................1
LITERATURE REVIEW................................................................................................................2
Ways in which Coronavirus of china has affected Asia’s tourism..............................................2
Coronavirus impact on China’s tourism and at international scale.............................................2
Tourism Policies..........................................................................................................................3
China’s Tourism Crises management to deal with coronavirus..................................................4
METHODOLOGY..........................................................................................................................5
Data collection.............................................................................................................................5
Data Analysis...............................................................................................................................5
Approach......................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Topic
Topic of this proposal is “Crises management in tourism due to Coronavirus in China”.
Topic description
Coronavirus in china is spreading drastically. In China more cases of Coronavirus have been
registered then they had at the time of SARS. Till now more than 7000 cases have been
confirmed and approximately 170 people have died because of this, because of this most of the
people wear mask while waiting for their flights (Mikulić and et al., 2018). This has affected
Tourism industry of Asia in many ways. Tourism industry of Asia has been threatened in many
different ways such as: most of the flights from and to china have been banned in most of the
Asian countries, many countries have also banned Chinese tourist. It has also been observed that
winter is the best tourism season in China and because of this virus, tourism of China has been
impacted drastically. It can also be said that this Corona Virus has struct at the worst time for
Chinese Tourism. It has also affected most of the Asian countries economically.
Aim
To analyse Crises management in tourism due to Coronavirus in China.
Objectives
 To analyse ways in which China’s coronavirus has threatened Asia’s tourism
 To analyse impact of coronavirus on China’s tourism Sector and at international scale
 To evaluate current tourism policies to understand coronavirus in China and its impact.
 To recommend different crises management steps that can be taken by Chinese government
to reduce impact of Coronavirus
Questions
 What are the ways in which Coronavirus of china has affected Asia’s tourism?
 How Coronavirus has impacted China’s tourism Sector and at international scale?
 How current tourism policy of China can help in reducing impact of coronavirus in China?
 What are the different crises management steps Chinese government can take in order to
reduce impact of Coronavirus?
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LITERATURE REVIEW
Ways in which Coronavirus of china has affected Asia’s tourism
According to the view of Jiang, Scott and Ritchie, (2018) Coronavirus has increased
various kinds of travel restrictions in china which has affected Asia’s tourism industry in many
different ways. One of the main reasons of this is growing number of Chinese visitors. Most of
the in and out flights from and to china have been banned. Other than this Chinese tourist group
both domestic and international have been banned in China as well as in many other Asian
countries. According to a survey Martens, Feldesz and Merten, (2016) says that most of the
tourist that travel abroad or internationally are Chinese. It can also be said that Chinese tourist
helps in increasing tourism business of Asian countries and because of this Virus most of the
Asian countries are feeling the heat of this as tourism in most of the Asian countries has
decreased from at least 5 to 6 percent. Mostly countries like japan and neighbouring countries of
China have been affected because of this virus. As in Japan every year more than 25 percent of
Chinese tourist holiday in Japan but now because of this it will be quite difficult for Japan to
reach their target tourist. Effect of coronavirus will be affecting hotel business, restaurant
business, travel agencies business, tourism sites mostly. This is mainly because most of the
Chinese tourist are banned in many Asian countries in order to prevent spreading of coronavirus
within their countries. There are many other factors because of which coronavirus has affected
tourism of Asian countries. Like, because of this coronavirus threat most of the other country
tourist are fearing to visit Asian countries especially China. Countries like Phuket are already
facing loss of approximately $1.6 billion this is mainly because Phuket is one of those countries
that are highly dependent upon Chinese tourism and because of this, their tourism business has
been impacted in a drastic manner. According to pacific Asia Travel association one of the major
concerns which is threatening Asia’s tourism is least idea about how long this coronavirus crises
would be lasting as Chinese tourist plays a vital role in increasing tourism of Asian countries.
Coronavirus impact on China’s tourism and at international scale
As per the view of Liu, Pennington-Gray and Krieger, (2016) coronavirus has impacted
tourism at international scale as well in may ways. It has not only impacted this industry in
reducing number of tourist but it has also impacted this industry financially or economically
especially China’s tourism. China is one of the main source of tourism for most of the countries
globally or it can also be said that the impact of coronavirus is directly proportional to countries
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dependence upon Chinese tourist. Tourism is said to be world’s number one growth facto which
has been virtually shut down because of this coronavirus. According to the view of Morakabati,
Page and Fletcher, (2017) international tourism sector has been affected majorly and more than 3
billion trips all around the world have been cancelled because of this virus. Tourism of China is
not dependent upon international tourist but it is majorly dependent upon their domestic tourism.
In order to reduce further spreading of this coronavirus and to deal with this virus Chinese are
not allowed to take an y of the flights till an uncertain time period. It has negatively impacted
both china’s domestic tourism sector and international tourism sector. There are many Chinese
Airline companies are offering free of cost return trip for Chinese to their cities. At international
level more than 25 percent of airline industry organizations are facing loss due to this
coronavirus impact. For China it has impacted majorly because as in last 29 years they have
reported weakest growth rate. Most of the famous tourist spots of china are already facing this
economic issue and are struggling financially. Wuhan is one of those cities of China that receives
more than 55 international flight every week from more than 20 countries. According to a
research all the to and from flights of Wuhan have been cancelled. Because of this many airline
companies are facing loss as they have to cancel most of their flight and in addition to this they
do not have any idea of how long they have too suspend their flights to and from china. Picture
of this virus on Tourism industry is quite unclear as well as Chinese government lack in
transparency about ways in which they are focusing on reducing this coronavirus impact.
Tourism Policies
As explained by Aliperti, and et al., (2019) explains that, tourism policy plays a vital role
in achieving objectives related to tourism. It consists of set of decisions, disclosures, government
practises etc. that helps the government to achieve objectives related to tourism. China
government has developed their tourism policy in such a manner that it focuses on enhancing
tourism development within the country. Tourism policies also helps in dealing with any kind
issues or crises as this tourism industry is one of the most sensitive industry that can get affected
by any kind of change, disaster, crises etc. As coronavirus has affected tourism industry in many
ways especially of China. There are various kinds of changes or updates that can be brought
within Tourism policies of China that can help them in dealing with this coronavirus issue. China
government has brought various kinds of changes within their tourism policies in order to deal
with the situation. First of all China government has focused on restricting Travelling of Chinese
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in order to restrict further spreading of coronavirus. They have also focused on re-evaluating visa
free policy for all the Chinese because of this coronavirus concerns. These measures have been
taken in order to spot further spreading of this corona virus outside china. As per the view of
Rodrigues, Wada and Chueco, (2017) China can also focus on providing free healthcare facilities
to all those people who are suffering from this coronavirus so that maximum number of cases
can be rested and soon treatment can be started. China government should also make a policy
where crowd gathering is not allowed in order to reduce chances of coronavirus spreading.
China’s Tourism Crises management to deal with coronavirus
As per the view of Cruz-Milán,and et al., (2016) Crises management helps in dealing with
disruptive or unexpected event that can threaten a country or an organization. There are various
models that can help in crises management in tourism industry. One of then is phase model of a
tourism crises. This model can help in dealing with the crises. This model is divided into four
main steps: in first step when an incident occurs media describes but it is not exaggerated. In this
case when coronavirus incident occurred at first it was not exaggerated initially. In second stage
bookings are cancelled and tourist are asked to leave. In this All the to and from flights were
cancelled and Chinese tourist were banned from travelling. At third stage when event is not
focused on it is magnified and destruction suffers economically. At last stage destruction
commence its own media coverage. As cited by Frenţ, Niculescu and Trifănescu, (2016)Collins-
Kreiner, and et al., (2017) further explains that, In order to deal with this coronavirus China has
taken various measures in order to control the situation and reduce effect of coronavirus on the
people. All the local people were expected to wear mask and most of the public transport to most
of the places were suspended in order to stop further spreading this disease. Schools and colleges
are expected to remain closed. All the people who have visited Wuhan are expected to remain
isolated for at least 14 days so that effect of this virus can be seen and that person can be treated.
Frenţ, Niculescu and Trifănescu, (2016) further explains that many people are motivated so
that they can work from home and contribute in reducing the spreading of the virus. Maximum
number of flights to and from Wuhan and some of the international flights to and from rest of the
cities of China. Chinese New Year holidays have been extended till 2 February. Upcoming
semesters and new year of schools and colleges have also been delayed. Healthcare facilities
have been focused more on so that all kinds of required medicines, hygiene products, medical
equipment’s etc. can be supplied whenever required. Rest of the crises management within China
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have been done city by city according to the current situation of city. Other than this all the
healthcare sectors have to report their healthcare condition and environment continuously on
daily basis. All kinds of public gatherings and meetings have been banned.
METHODOLOGY
Data collection
Data collection is one of the most important part as it helps in collecting required and
reliable data for the study in order to enhance its validity and gain better understanding of the
topic (Clandinin, Cave and Berendonk, 2017). For this secondary data will be used in order to
gain understanding of the topic in a much better manner. All the secondary data have been
collected from journals, newspapers, articles, online portals, magazines etc. This secondary data
has helped in increasing the reliability and validity of the assignment.
Data Analysis
Data analysis helps in analysing collected data in order to reach to a conclusion or answer
questions in order to gain better understanding of the study topic in a much better manner. For
this qualitative data analysis will be done. In qualitative data analysis, thematic data analysis will
be done as it will help in analysing collected secondary data in a much better which will also
help in answering all the questions in order to understand links between issues within the
question. Thematic data analysis will help in segregating same group data.
Approach
Approach is a procedure that consist of broad assumption steps to data analysis, collection
and interpretation (Page,and et al., 2017). Approach used for this assignment is inductive
approach. This approach helps in generating untested conclusion in known premises.it also helps
in generating meaning of the data collected, identify patterns and relationship in order to build a
theory.
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REFERENCES
Books and Journals
Aliperti, G., and et al., 2019. Tourism, crisis, disaster: An interdisciplinary approach. Annals of
Tourism Research. 79. p.102808.
Clandinin, D.J., Cave, M.T. and Berendonk, C., 2017. Narrative inquiry: a relational research
methodology for medical education. Medical Education. 51(1). pp.89-96.
Collins-Kreiner, N., and et al., 2017. Christian tourism to the Holy Land: Pilgrimage during
security crisis. Routledge.
Cruz-Milán, O.,and et al ., 2016. Reassurance or reason for concern: Security forces as a crisis
management strategy. Tourism Management. 56. pp.114-125.
Frenţ, C., Niculescu, A. and Trifănescu, R., 2016. Risk And Risk Management: Theoretical
Considerations And Some Applications In Tourism. Romanian Economic and Business
Review.
Jiang, Y., Scott, N. and Ritchie, B.W., 2018. Crisis Management and Strategic
Implications. Strategic Management in Tourism. CABI Tourism Texts. p.264.
Liu, B., Pennington-Gray, L. and Krieger, J., 2016. Tourism crisis management: Can the
Extended Parallel Process Model be used to understand crisis responses in the cruise
industry?. Tourism Management. 55. pp.310-321.
Martens, H.M., Feldesz, K. and Merten, P., 2016. Crisis management in tourism–a literature
based approach on the proactive prediction of a crisis and the implementation of
prevention measures. Athens Journal of Tourism. 3(2). pp.89-101.
Mikulić, J and et al., 2018. Strategic crisis management in tourism: An application of integrated
risk management principles to the Croatian tourism industry. Journal of destination
marketing & management. 7. pp.36-38.
Morakabati, Y., Page, S.J. and Fletcher, J., 2017. Emergency management and tourism
stakeholder responses to crises: A global survey. Journal of travel research. 56(3).
pp.299-316.
Page, D.,and et al., 2017. Optimising early neonatal nutrition using translational research
methodology. Nutrition & Dietetics. 74(5). pp.460-470.
Rodrigues, V., Wada, E. and Chueco, B., 2017. Business tourism and leisure tourism: hospitality
as a mediator in crisis management in means of lodging and relations with mining
company after the rupture of the ore tailings dam in Mariana-MG. Revista Turismo &
Desenvolvimento. (27/28 Vol. 1). pp.251-260.
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