Event Concept Proposal: Flavors of China Town Food Tour - THT2106

This document presents an event concept proposal for a "Flavors of China Town Food Tour: Asian Cuisine & Culture" event. The primary objective is to educate the community about the diverse cultures within China Town and their traditional cuisines. The proposed venue is Sydney Hall, chosen for its central location and history of successful events. The event aims to showcase various cultural groups and their unique food preparation methods, promoting healthier eating habits and cultural awareness. Potential obstacles, such as low turnout, are addressed with strategies for community engagement and resource acquisition. The proposal includes details on event coordination, necessary resources, and feasibility considerations, emphasizing the importance of a well-planned and executed event.

Running head: FESTIVAL AND EVENTS
Festival and event
Name:
University:

FESTIVAL AND EVENTS 2
Festivals and events
The concept of the event
Festival refers to the event organized by a particular group of people to achieve
specific objectives. In this assignment, it is going to plan and stage Flavors of China
Town Food Tour: Asian Cuisine & Culture event. The main aim of organizing this event is
to educate the people around China on the presence of the variety of culture in the region
and the meals preparation according to Akhoondnejad (2016). The game will give people an
opportunity to interact and know the range of traditional food in the area. On the other
hand, a strategical place is required while organizing such bog event. After a
comprehensive consultation with several stakeholders, the planning team in the
development chooses hall Sydney that is located in China town as the most suitable place.
The reason why this place is the best one is that it is located in the center of China and
everybody can reach to this place in reference to Andersson et al (2014). Secondly, the site
has a history of organizing several events. In addition to that, most games hosted in this
particular place have been successful citing Bachman et al (2016). The reason behind the
success of the most active in this place is that it has almost all the resources that an event
may need to stage its objective. Apart from the venue, the planning committee was tasked
with the responsibility of choosing the best date. The committee decides Friday 27 th
April as the preferable date. This day many people will be off work, and the students will
have finished their school time hence creating time for this remarkable event.
Objectives

FESTIVAL AND EVENTS 3
Barron & Ali-Knight (2017) says that, the current lifestyle in the China region has
made people forget the traditional lifestyle they were living. This conventional lifestyle
includes the conventional foods that were prepared in the past. The aim of organizing this
prestigious event is to educate the members of the society about the importance of the
cultural foods in this current world. Many people have developed several complications
in their body due to poor lifestyle and diet they consume. The traditional foods have little
ingredients, but they are sweet and healthy. However, in the China region, there are
diverse culture, and each of the culture group has a way of preparing their food. In this
event, several cultural groups have registered, and each one of them is going to have
ample time in showing the audience their cultural sweet food. It is evident that after the
remarkable event, the members of the community will know the beneficial foods
available in the region in reference to Jepson & Stadler (2017). It is not only the
availability of the cultural food that the society will get familiar with but also the
importance of including these particular foods in their daily meals. The benefits include
the health impacts that assist people to live longer than they would have lived without
using the refined grains. They should not waste more time in the big restaurants but focus
on the preparation of this food. However, in everything there exist barriers. In this event,
the obstacles that may lead to lack of phenomenal achievement is the low turnout of the
people. The primary target here is the members of the society comprising of both young
and the old. Therefore, it will be vital that they show up.
The scope of the event.
As stated earlier in the objective, the event will mainly focus on the local
community. The event aims at bringing back the traditional culture to the local

FESTIVAL AND EVENTS 4
community. According to Jones & Jones (2014), the event aims at creating awareness
among the local community, and from there, the city can continue doing the same.
Feasibility of the event.
According to Masterman (2014), for the organizing team to achieve the set
objectives in this event, there are necessary resources. The first required resource is the
event facilitators. These people will help the audience to know what is going on at each
point of the event. Besides that, they are the ones to welcome the targeted group in the
game. The cost of employing these people can run up to $800. The second vital resource
is enough chairs for the audience. No one is expected to come to this event and stand
while watching the game. Consequently, display boards are necessary. They will help the
audience to interact with the proceedings so efficiently. They will also make the audience
to feel that they are part of that event. The primary challenge to achieving all the above
resources is the financial constraints. However, the planning committee has put in place
the practical way of handling the barrier. The first strategy includes borrowing and
getting support from the well-wishers. The remaining time from now until the last day is
enough for the planning committee to handle the challenges that may arise. It is with
great hope that all the problems are going to be addressed before the D-day.
Planning and preparation
Setting a comprehensive planning is necessary for this event to achieve its aim.
The first thing that is required during planning is that the organizing committee should
visit the Sydney hall to ensure that the condition of the hall is appropriate. Apart from
that, the preparation part needs steps such as knowing where all the resources should

FESTIVAL AND EVENTS 5
come from. For instance, the chairs to be used must be available before the D-day. On the
other hand, what matters in the preparation stage is writing down all the required
resources. The preparation team should also ensure that there is regular meetings to
establish any loophole that may affect the event. When this is done, the event will meet
its objectives.
Event coordination and leadership
Murrell (2016) says that, every useful event needs the serious plan. In this event, a
planning committee has been established to oversee the entire requirement of the game.
The event coordinator leads the preparation committee. On the other hand, the other
members of the committee have duties related to the specific area. Their work is to
analyze all the requirements on their sides and give back the report to the event
coordinator. In addition to that, there might be some minimal challenges arises during the
planning. The members are given the task to communicate the problems and possible
solution to the event coordinator. This early communication will enable the team to
finalize everything required on time. Apparently, the event aims to inform and entertain.
All the members of the planning committee should work together to ensure that the goals
of the development are achieved appropriately. The resources including the
communication devices should be put in place early enough. Moreover, before the D-day,
the planning committee should establish various ways of creating awareness to the
members of the public on why the event is essential and the need to come. When the
planning committee does these many people will attend the event hence the committee
will achieve the objective of the game.

FESTIVAL AND EVENTS 6
References
Akhoondnejad, A. (2016). Tourist loyalty to a local cultural event: The case of Turkmen
handicrafts festival. Tourism Management, 52, 468-477.
Andersson, T. D., Getz, D., & Mykletun, R. J. (Eds.). (2014). Festival and event management in
Nordic countries. Routledge.
Bachman, J. R., Norman, W. C., Hopkins, C. D., & Brookover, R. S. (2016). Examining the role
of self-concept theory on motivation, satisfaction, and intent to return of music festival
volunteers. Event Management, 20(1), 41-52.
Barron, P., & Ali-Knight, J. (2017). Aspirations and progression of event management graduates:
A study of career development. Journal of Hospitality and Tourism Management, 30, 29-
38.
Jepson, A., & Stadler, R. (2017). Conceptualizing the impact of festival and event attendance
upon family quality of life (QOL). Event Management, 21(1), 47-60.
Jones, M. L., & Jones, M. (2014). Sustainable event management: A practical guide. Routledge.
Masterman, G. (2014). Strategic sports event management. Routledge.
Murrell, A. (2016). Alaska Greek Festival Event Management Plan.