Event Design Project: A Multicultural Wedding Event

This project meticulously outlines the planning and design of a multicultural wedding event, specifically a wedding between a Chinese groom and a Nigerian bride. The assignment covers various aspects of event management, including the purpose, wedding plan and theme, venue selection (Shangri-...Read More

Running head: EVENT DESIGN
Event Design
Name of the Student:
Name of the University:
Author Note:

1EVENT DESIGN
Event Design
A Multi-Cultural Wedding event between (Nigerian woman and Chinese man)

2EVENT DESIGN
Contents
Purpose............................................................................................................................................3
Wedding Plan and Theme................................................................................................................5
Theme Design..................................................................................................................................8
Environment Design......................................................................................................................10
Catering Design.............................................................................................................................11
Stage Design..................................................................................................................................13
Entertainment Design....................................................................................................................14
Music Design.................................................................................................................................14
Food and Beverage Menu..............................................................................................................14
Programme Design........................................................................................................................16
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
Bibliography..................................................................................................................................19

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Purpose
The main aim of this event is to plan and design a multi cultural weeding event between
an (Chinese Groom and Nigerian Bride). The name of the groom is Li Jing, a 30 year old
Chinese man from Wenzhou while the bride Miss Ayobami Adichie, a 26 year old from southern
part of Nigeria and she lives in Paris. They met each other in an official function in Paris about 2
years ago.
 Groom: Li Jing and the bride Ayobami Adichie
 Event: Multi-cultural
 Wedding Event between (Chinese Groom and Nigerian bride)
 Date:23rd December 2017
 Venue: Shangri-La-Hotel Paris, 31st St Thomas St, London SE19QU, UK (Shangri-
la.com 2017)
 Season: Winter
 Number of Guests:300
 Target Audience: Bride, Groom, Bride and Groom Friends, Bride and Groom Families,
Bride and Groom’s Co-workers and well wishers.

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Multicultural Marriage Event
Fig-Mult
Sou

5EVENT DESIGN
Source:Google Image
Wedding Plan and Theme
The wedding will be held in December i.e. during the winter. Winter weddings are
romantic and magical and they are budget friendly. The luxurious and rich textures and colors
are perfect for winter season. The garland of greenery helps in the addition of natural texture and
this looks good in the half-light winter season when they are paired with the silvery and blue
shades of eucalyptus. Moreover, people like to spend more time indoors and a sweeping staircase
or a fireplace will enhance the beauty of wedding season. The couple will wear traditional dress
and this will enhance the significance of the cultural background of the bride and the groom. The
theme of the wedding will be crystal based and it will be sparky all around the wedding hall.
Crystal based theme is one splendid idea used in wedding decoration. Moreover, crystals are
preferred for their vibrancy and they are deployed in different designs and decorations that are
created out of the knack. The colour scheme will be white and blue. The theme was decided
bearing in mind the choice of the client.
Venue
On the basis of discussion with the client and depending on the number of guest who will
attend the wedding, the wedding event will be held in Shangri-La Hotel, London. It is a five-star
hotel situated in London. This hotel reflects a warm hospitality of the Asian and French art de
vivre. The hotel also has the provision of a billiard room where the guest can enjoy the game
with complete fireplace. The reception room of the hotel is perfect for any prestigious wedding
and event. Moreover, the wedding hall can accommodate 350 people and the guest can spend a
memorable time in the hotel. Shangri-La has a provision of parking 200 cars on-site for the

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convenience of the guest. The venue was set according to the convenience of the bride and the
groom and their family friends who will visit the wedding. The theme of the wedding is designed
for a
classic
wedding
with a
touch of
the
Chinese
style
(Daniels
and Loveless 2013).
The floorplan of the wedding venue is shown below. The dance floor, guest table,
podium, DJ floor are clearly shown in the figure below.
The wedding package,
which was decided is attached
below. The vital aspects of the
crystal wedding ensures that
all guests will enjoy a great
time.
kage
mage

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The picture depicts the venue where
the multi-cultural wedding will take
place. The reception will take place in
this hall. The hall can accommodate
500 people at one time. It is decorated
and designed in such a way
Fig: Floor Plan of the Hotel during the Wedding
Source-Google Image

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Theme Design
It will be decorated with string lights and crystal vases. The lanterns will be of
varied shapes and size and it will be an important part of the decoration. The crystal vases will be
used for holding various floral twists and thus it will render an exotic look in the entire hall. This
decoration is famous for its creativity and exuberance. Moreover, the pathway towards the
wedding hall will be decorated with crystal chandeliars of various kinds. This is regarded as a
clinched idea and the chandeliars will be used as dangles in the pathway from the entrance to the
wedding hall.
Fig: Wedding Hall
Source-Google Image
Fig-Glimpse of the entrance
Source-Google Image
Fig-View of the garden
Source-Google Image

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The crystal pomaders with candles will help to lit up the area. This pomaders are
available in different various shapes and this will try to adorn the beauty of the tree. The string light also
portrays spectacular design of the lawn area of the hotel. The trunks of the tree are twisted with various
string lights and this will help to embellish the beauty of the lawn. The trees will also be adorned with
dangling lanterns of different shapes. There will be some traditional laterns that will be hanged in open glass
pots and their will be candles inside them (Sen 2013). This will help to give a pious look to the hotel and it
will also help in the decoration of the entire garden area of Shangri-La.
Fig: Glimpse of the entrance of the wedding hall
Source-Google Image

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Environment Design
The wedding arrangement for the day with respect to the seating and lighting plan, stage
decoration and music must be completed before late night. The wedding ceremony will begin
from morning and there will be ample opportunity for the music and the stage design for the
main function which will be held from evening. There are scopes to redesign the stage if they are
not liked by the client (Morris and Yang 2014). The music rehearsal will also be done prior to
two months of the wedding and the client will choose the songs. A major proportion of the
budget will be spent in crystal design of the wedding hall. The family of the bride and the groom
is willing to spend a huge amount to make the wedding a grand success. It is essential to design
the event according to the instruction and specification given by the client. The budget has been
set initially at £40,000 and it may vary if they want to incorporate further changes. It is
necessary to incorporate an effective plan to make the wedding in an organized way according
to the requirement and the budget set by the client. There are various aspects that must be
considered in this aspect and it includes the following:
Checking the venue
The client must book the venue prior to six months before the wedding. It is necessary to
understand the requirement of the client and then suggest them the necessary plan for the
wedding. It is also important to take the necessary permission from the management team of the
hotel so that the event is organized in a proper way at Shangri-La.
Checking the weather
This plays an important role for the guests who will attend the wedding function.
Moreover, as it is winter season of the year and some guests may travel from far off places, it is

12EVENT DESIGN
necessary to conduct the wedding in such a place so that it will be convenient for the people to
reach. The weather forecast depicts that there will be no drizzle and thus the wedding will be
conducted in a perfect time.
Catering Design
This is one of the main aspects of wedding and it is important to take care of the food and
beverage which will be served to 300 guests who will attend the multicultural wedding
ceremony. The guest will include 220 adults, 60 elderly people and 20 children and this will
cater to all the age groups. Shangri-La Hotel will provide unlimited drinks and the menu is
designed in such a way so that it suits every age group. There will be separate food for the adults
and some special drinks which will be designed for them. The catering service by Shangri-La
will host the cocktail party, lunch, dinner and the other occasions which will be held in the multi-
cultural wedding design (Getz and Page 2016).
Permits
The hotel management must also take the approval of the local authorities to conduct the
wedding without harming or destroying the environment. The management for the provisions of
bins in the hotel must take special care and this will avoid littering and damage to the
environment. This will avoid environmental hazard and the programme will be carried out
successfully.
Health and safety
There must be special arrangement for first aid which is important during the wedding
ceremony. As health and safety plays an important role for the success of the event, it is

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necessary to pay more attention for the seating and the free movement of the guest. It is also
important to check the music system and check that it is not too loud and it will be coveniant for
the client to communicate with each other during the event.
In the morning of the
wedding day, the groom will visit
the bride’s home and he will escort
the bride to the wedding ground.
The groom will break into the door
and there will be different
intelligent tests that will be
conducted by the brides mate to
check the intelligence of the
groom.
The groom must be ready to hand out the red pockets to the bride mate, friend or sister of
the bride. The newlywed couple will bow down before the elders and the parents of the bride.
They will walk out of the stage and meet the relatives and take blessings from them. In the
traditional Chinese style, the friends and the brothers of the groom tease the bride and the groom
on the wedding night to remove the evil spirits and bring them prosperity, health and happiness
in the future. The sedan chair that will be designed for the bride to carry her to the groom’s
home with the music and the beatings of the drum. The couple will pass through the red carpet in
the hall (Liu et al. 2015).
Fig: The carriage of the bride
Source-Google Image

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Stage Design
The stage will be designed in whimsical red color and the bride and the groom will sit in
the stage. This will be a memorable moment and it will be unique. As the theme of the wedding
is crystal based, the bride and the groom will dance inside a crystal ball. The crowd will dance
alongwith the bride and the groom in the red carpet (Huang et al. 2017).
Fig: The dining area
Source-Google Image

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Entertainment Design
Several food games will be arranged for the guest. If any member wins the game, they
will get a free pass to visit the hotel and get a lunch buffet absolutely free.
Music Design
There will be special arrangement for music where the guest can dance on the stage with
the newlywed couple. There will be a DJ and they will play hip hop music in addition to the
Chinese songs.
Food and Beverage Menu
The menu including food and beverages is shown below:
Starter Menu  Chilli Potato
 Corn Rolls
 Spring Roll
 Pork Ribs
 Crispy Crab
 Salt and Pepper Chicken Wings
 Deep fried Wotons
Main course Menu  Crispy Ginger Beef
 Schechwan Shrimp
 Chinese Peeper Steak
 Kung Pao Chicken
 Sweet and Sour Pork
 Honey Walnut Shrimp
 Shrimp with Broccoli in Garlic sauce
 Taiwanese Style three cup Chicken
 Quinoa

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 Foie Gras and Eel
 Lobster
 Roast Rhug estate Turkey
Desserts  Almond jelly
 Egg Custard tart
 Deep Fried Durians
 Dargon’s beard Candy
 Mango Puddin
 Mung Bean
It has been mentioned that there will be special food and beverage menu for the children and
this will include pasta in white and red sauce and fish and chips accompanied with Virgin
Mary and Asian Fruit Punch
Beverages  Hot drinks such as tea and coffee
 Soft drinks such as milkshakes, fruit juice, colas and beer
 Prosecco and lime will be provided to the guest as a
welcome drink
 Hard drinks such as Vodka, Whisky, Tequila, Gin, Dry
Martini Cocktail, Negroni and Manhattam
The menu was decided after the approval from the client. The bride and the groom has
selected the items based on their choice and preference. Moreover, it will also be the guest who
will attend the wedding will prefer preffered by the guest as the menu is a mixture of both the
culture and it. The wedding will be held in winter and the menu is designed according to the
preference of the people in cold and chilly nights. There are also some special salads that are
designed in the menu and it will be preffered by the guests. The client has instructed to make the
food less spicy and to keep the cream low in desserts.
Fig: Author’s Creation

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Programme Design
Activities Description
Guest Welcome The guest will be provided a welcome drink when they step into the
wedding room
Beverages Those who were interested in drinks will be allowed to move to the bar.
Entertainment There will be special arrangement for dance and music. Music shows by
the DJ will entertain the guests.
Grooming of the Bride and
Groom
The wedding ceremony will begin at 10 am and the management
committee will take care of it.
Pre-wedding Ceremony
Events
The photo shoot session will begin prior to two hours and it will cover
the wedding rituals and the party.
After the wedding ceremony, there will be certain other celebrations such as
opening of the champagne and cutting the cake by the couple. The dinner will be served to the
customer after this programme.
Wedding Budget
Bride
Wedding gown & accessories £ 8,000
Traditional wear & jewellery £900
Groom’s ring £5,000
Fig: Author’s Creation

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Make –up –artist £600
Lingerie £ 500
Shoes £ 300
Groom
Wedding suit and Tie £ 2,000
Traditional wear £200
Bride’s ring £3,000
Shoes £ 200
Cufflinks £ 200
Fees, Ceremony and Venue
In style Wedding Package @£115pp £ 12,850
Music £ 2,000
Cake and Decoration £ 1,000
Marriage certificate £ 500
Photography £ 2000
Transportation £ 550
Crystal ball £200
Total 40,000
Conclusion
It can be said that the main emphasis of the wedding design and planning is to satisfy the
client and to conduct the wedding in a smooth manner. It is also the responsibility of the client to
complete the wedding within the allocated budget and take care of the safety issues.
Fig: Author’s Creation

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References
Daniels, M. and Loveless, C., 2013. Wedding planning and management: Consultancy for
diverse clients. Routledge.
Getz, D. and Page, S.J., 2016. Progress and prospects for event tourism research. Tourism
Management, 52, pp.593-631.
Huang, H.C., Hou, C.I. and Hong, Y.S., 2017. ANALYSIS OF IMPORTANCE OF THE
PROFESSIONAL ABILITIES REQUIRED BY PERSONNEL IN WEDDING PLANNER
SERVICES. THE INTERNATIONAL JOURNAL OF ORGANIZATIONAL INNOVATION.
Liu, H.C.R., Jing, P.H.A. and Chiu, Y.Y.J., 2015. Investigating wedding quality characteristics:
Evidence from Kaohsiung.
Morris, S.A. and Yang, B., 2014. Method and system for event planning. U.S. Patent Application
14/179,016.
Shangri-la.com 2017. Shangri-La. [online] Available at:
http://www.shangri-la.com/london/shangrila/ [Accessed 20 Nov. 2017].
Sen, N., 2013. On-line system, method and computer program product for matching event
vendors with event planners in real-time. U.S. Patent Application 14/032,745.