Chipotle Supply Chain Analysis - Report - Business Development

This report analyzes Chipotle's supply chain issues, focusing on the food safety and quality control failures that led to contamination incidents. It examines the impact of these issues on the company's operations and brand reputation. The report provides a detailed analysis of the supply chain, including the pork vendor issues and the resulting product shortages. It also proposes a new supply chain model and recommendations for improvement, such as focusing on product attributes and enhancing customer loyalty through differentiation strategies. The report includes flowcharts illustrating the existing and proposed supply chains, and it emphasizes the importance of effective supply chain management in the food industry. The report highlights the need for improved quality control, better supplier relationships, and a focus on customer satisfaction to overcome these challenges.

report

Summary
The Chipotle is about the failure to monitor and check over the quality of food in the supply
chain. With this, there is a need to focus on the quality standards and their failure. With different
dish ingredients in the restaurant, it became impossible for the firm to keep a proper control for
the disease risks. The example for Chipotle is about the violation of the standards with the pork
vendor and cut ties. They are set with a pork shortage and mainly there was a shortage in the
market of the same. Hence there is a need to work over the supply chain management with
producing chains specifically.
Create a flowchart of the original supply chain

Create another flowchart that suggests a new way to
supply the restaurant chains
Recommendations
The differentiation strategies are for appealing the customers with the product attributes. This
will help in working over improving the product qualities and attempt to build up a better
customer loyalty as well. The loyalty would easily translate the firm’s ability to charge for the

premium price for the products. The product attributes could be for the marketing channels
mainly which delivers the age of excellence, with including the features, service network support
etc. With this, there are competitors that face the perceptual barriers to enter when the customers
are differentiated with the failure to see any type of identical products.
Create a flowchart to illustrate your recommendations

Reviewing of the
offering of supplier
Offering the
product
inspection of
health and quality
purchase
storage in
refrigerator
check quality
control
production
food and the
beverage service
performance
management

References
Susan Berfield, (December 22, 2015), Chipotle Article: Inside Chipotle’s Contamination Crisis
Smugness and happy talk about sustainability aren’t working anymore. Photographs by
Ted Cavanaugh From Bloomberg Business week