Analysis of Chipotle's Resources, Capabilities, and Advantages

This report provides an analysis of Chipotle's resources, capabilities, and competitive advantages. The study aims to determine the sustainability of Chipotle's competitive advantages given its internal and external environment. The report will be based on the primary sources of information, including the enterprise discounted cash flow model, and secondary sources such as published articles and journals. The report will also include an assessment of the company's financial and strategic position, which will be used to evaluate its competitive advantages. The analysis will consider the company's operations, strategies, and the external environment, including competitors. References include works that discuss Chipotle's competitive strategies and the challenges it faces. The goal is to provide insights into the factors contributing to Chipotle's success and to assess its ability to sustain its competitive advantages.

The resources, capabilities and the competitive advantages of Chipotles’
Research questions:
1. Identify the Chipotle’s resources, capabilities and competitive advantages.
2. Are they sustainable, given the firm’s internal and external (industrial) environment?
The general objective of this research is to determine the resources, capabilities and the
competitive advantages of Chipotles’. In this study, the financial and strategic analyses will be
conducted to support forecast estimates that shall be used in the valuation of is these elements
can be sustained given the external and internal environment of the Chipotles.
Primary and Secondary sources
My primary source of information for my two paramount questions will be the enterprise
discounted cash flow model. Here I will be able to learn more about the functions and the
through the same I will learn on the resources of the business. With over 1000 fast casual
restaurants across the United Kingdom, the United States and Canada, Chipotle Mexican Grill
seems to have accumulated and learned to maximize its capabilities and advantage over its
competitors. A look at the enterprise budgetary and financial operations shall give me an insight
on the abilities and the way it does to win over its competitors (Thompson, 2008).
To be able to ascertain whether it will be possible for the business to sustain the capabilities and
advantage over the competitors given external and internal environment I will collect data from
the company and also read through already published articles, and journals on the Chipotle
Mexican Grill. Which will give me a good insight of the organization a viewed by other research
and journals? A good example would be “case study of the strategic issues of Chipotle Mexican

Grill’ that outlines the key policy issues the company is experiencing despite the success that I
will discuss in the paper (Ragas p: 265 2009).
References
Ragas, Matthew W., and Marilyn S. Roberts. "Communicating corporate social responsibility
and brand sincerity: A case study of Chipotle Mexican Grill's ‘Food with
Integrity’program." International Journal of Strategic Communication 3.4 (2009): 264-
280.
Thompson, Arthur, et al. "Crafting & Executing Strategy 19/e: The Quest for Competitive
Advantage: Concepts and Cases." McGraw-Hill Education (2008).