Chloe Menswear Line Presentation: Brand, Trends, and Market Analysis

This PowerPoint presentation provides an executive summary for a new Chloe menswear line. It begins with an overview of the brand, its existing product lines, and the rationale for expanding into menswear. The presentation delves into potential themes for the menswear collection, including business casual, smart casual, and cocktail attire. A detailed analysis of the menswear market is provided, including popular fabrics like denim and leather, along with current trends in sustainability and color palettes. The presentation also includes a competitor analysis, highlighting key players in the fashion industry like Loewe and Jacquemus, and their approaches to marketing and product offerings. The presentation concludes with a discussion of the target market for the Chloe menswear line, including demographics and consumer preferences, and includes a list of references for further reading.

POWERPOINT PRESENTATION FOR A
NEW CHLOE MEN WEAR LINE

EXECUTIVE SUMMARY
 This presentation shows the theme of the collection and
the range of plan. Moreover, this presentation also gives
overview of brand and trends analysis.
 Overview of menswear market and key fabrics that is use
by the company. This report also analysis different fabrics
and textile for range plan.

OVERVIEW OF BRAND
 Chloe is designed women cloth for a long period, and has
already made substantial contribution to world of fashion.
And now want to create menswear line that turns as a
beneficial idea.
 Company includes variety of cloth for the women such as
pants, skirts, dresses, coats etc. they also focus on producing
shoes, accessories and bags.
 The company has proper brand identity involve a clear logo,
trademark and brand image details.

THEMES OF MENSWEAR
 Company can offer
 Business casual style
 Casual style
 Cocktail attire style
 Business professional style
 Smart casual style

MENSWEAR MARKET
 Denim: It is more used for jackets and
trousers. The durable fabric was unique
means workwear for farm and workers.
 This fabric offers stretch breathability and
also very comfortable.
 Leather: It is established itself in
menswear by leather bomber jacket.
 The fibric is good insulator, comfortable,
resistant to dirt and durability.
 Leather is a biodegradable but by tanning
process, is to create leather, toxic water
etc

TRENDS
 With consumers it become more sustainability, conscious is not
trend anymore. Natural dyes and tones are in the favour,
particularly in the natural fade, or the tie-die finish. Colour trends
reflect the current society and world we are live in. young
generation change their cloth colour accordingly to seasonal
colour schemes.
 In summer people are like to wear light colour and in winter they
like dark colours. So people change their faction accordingly to
the trends.

COMPETITOR’S ANALYSIS
 The world of the faction is unpredictable and competitive, Chloé
has competed with many organizations such as Loewe,
Jacquemus, Fendi, Givenchy and Saint Laurent.
 Loewe is a Spanish fashion house that offers female and male
bags and extend their products to ready to use cloths, other
lifestyle goods.
 Whereas Jacquemus sale majority products on online and by their
unique approach to customers, presentation of the luxury
collections for men and women and confident online campaigns.

COMPANY USE FABRIC
 Recycled cashmere: This is very
light weight and the fabric is soft,
naturally and organic biodegradable.
The company also guarantees
traceable, transparent and certified
supply chain.
 Linen: It is a biodegradable,
naturally moth resistance. This fabric
become softer often when it gets
washed. The whole plant gets used,
so there is no waste is created.

TARGET MARKET OF CHLOÉ
 The target market of the company
menswear line involves men aged 25 –
65 years old with the middle income and
higher incomes.
 Company offers eco- friendliness, new
customers from middle class can interest
in the compare prices.
 They target women more because they
offer variety of products to women such
as cloth, bags, jewellery etc.
Mood Boards Menswear

CONCLUSION
 The presentation includes the overview of the company, and
their menswear line.
 This also conclude some themes of menswear that company can
take.
 Furthermore, it includes menswear market, market trends and
also analysis competitors and their fabric.
 This presentation also includes fabric which company is using
and the target market of the company.

REFERENCES
 Chole, N. and Dharmic, K.M., 2018. Digital Marketing & Social
Media. In International Conference Business Remodelling: Exploring
New Initiatives In Key Business Functions (pp. 163-167).
 Anceschi, A., Zoccola, M., Mossotti, R., Bhavsar, P., Dalla Fontana, G.
and Patrucco, A., 2021. Colorimetric Quantification of Virgin and
Recycled Cashmere Fibers: Equilibrium, Kinetic, and Thermodynamic
Studies. Journal of Natural Fibers, pp.1-14.
 Sheikh, J. and Bramhecha, I., 2018. Multifunctional modification of
linen fabric using chitosan-based formulations. International journal of
biological macromolecules, 118, pp.896-902.
 Kershaw, G., 2021. Pattern cutting for menswear. Hachette UK.
 Choklat, A., 2018. Menswear trends. Bloomsbury