KBS MAN203 Assessment 3: Chocolate Industry Supply Chain Proposal

This project presents a comprehensive proposal for developing and implementing a logistics and supply chain structure tailored to the Australian chocolate industry. The analysis begins with an overview of the market size, key players (Nestle, Mars, Mondelez), and industry growth forecasts, highlighting the shift towards premium and healthier chocolate options. It identifies critical success factors such as marketing differentiated products, economies of scale, and guaranteed supply of key inputs. The proposal then examines supply chain differentiation, considering factors like industry assistance, revenue volatility, and capital intensity, while also suggesting improvements to manufacturing processes and inventory management. Furthermore, it evaluates the benefits and disadvantages of using Amazon's online platform, focusing on its customer base, fulfillment services, fees, and potential impact on profit margins. The project also explores the benefits of a redesigned supply chain, the importance of technologies in enhancing efficiency, and suggests technologies such as product R&D for Cardinales. The proposal leverages market research and the Delphi technique for demand forecasting, and references relevant academic sources. The project is divided into four parts, each addressing a specific aspect of supply chain development and strategic decision-making.