Report on Christmas Market Event: Logistics, Operations, and Planning

This report provides an overview of the logistics and operations of a Christmas market event. The report discusses the planning process, including selecting the appropriate dates and venue to accommodate the needs of the spring to summer season. The report highlights the event's target audience, which includes individuals of all age groups, and the various activities planned to attract them. These activities include children's events, local performer, food and drink stalls and a Christmas tree. The report also mentions fundraising efforts to support those in need. The event aims to foster community engagement and celebrate the holiday season regardless of religious differences. References to books and journals are included to support the analysis of event planning, marketing, and tourism.

What are the Event logistics and
operations for a Christmas market
event

Table of Contents
MAIN BODY ..................................................................................................................................1
.........................................................................................................................................................2
REFERENCES................................................................................................................................3

MAIN BODY
Event logistics is mainly termed as a science of controlling, planning and effectively
managing the storage, storage and transfer of tangible as well as intangible operations that being
performed in the procedure of event management as well as planning. A community/ spring
festival is going to be developed by event management team. This festival is mainly Spring
Christmas Fair (Getz and Page, 2016). Event management team decided this theme as Christmas
have its own popularity as holiday and people awaits for it every year excitedly. It has been
effectively analysed by the event management team that, even Christmas have known as
religious and cultural celebration by Christians as it is mainly related to the birth of Jesus Christ.
Thus, this festival provide space to plenty of individuals where they can join the celebration and
utilize their time by spending their time with family and friends. Event management team
decided that event will going to take place in between spring to summer and this duration
estimated around 12 to 14 days. In addition with this weather around starting in the end of spring
and ending in the beginning of summer is mostly suitable for outdoor grassy venue. As in this
individuals can spend their time for long time period and can further enjoy the festival
celebration that lead towards success of the event that has been planned by event management
team. Mentioned below there is runtime given for the festival event that has been formatively
decided by event management team:
Monday to Thursday: 5.30PM to 10.00PM
Friday & Saturday, 05.00PM to 11.00PM
Sunday, 05.00 to 10.00PM
Further it has been analysed that Specific target market was not yet decided as main focus
is to effectively attract individuals from all the age group regarding of their age. This festival
event can be attended by young adults, children elderly with their family. In addition with there
event management group is going to arrange different types of activities for children along with
this there will be performance form local performers. This event will also attract individual by
drink and food stalls and a enchanting Christmas tree. Event management team have decided to
raise donations and this will going to be use for needy one who do not have enough fund to
celebrate Christmas. All these arrangements are going to be effectively arranged and further will
be monitored by event management team. Local community will also going to be invited by
event event management team. They are going to bring wrapped Christmas presents for teens as
1

well as children. This will going them to effectively extract attraction of all age group of
individuals in best effective manner. The main aim of event management team by organising
their festival is to gather local community and further celebrate holiday despite of any religious
differences and effectively help unfortunates.
2

REFERENCES
Books and Journals
Getz, D. and Page, S., 2016. Event studies: Theory, research and policy for planned events.
Routledge.
Rinallo, D. ed., 2019. Event marketing. EGEA spa.
Higgins-Desbiolles, F., 2018. Event tourism and event imposition: A critical case study from
Kangaroo Island, South Australia. Tourism Management, 64, pp.73-86.
Smith, E., 2017. THE KEY TO SUCCESSFUL EVENT PLANNING: A CASE STUDY ON
IDENTIFYING THE MOST APPROPRIATE MODEL OF EVENT
PLANNING (Doctoral dissertation, Cardiff Metropolitan University).
Vitikainen, A. and Pakarinen, S., 2015. Successful event promotions.
3