Business Reflection: Analyzing Christopher Elbow Chocolate's Strategy

This report provides a reflection on Christopher Elbow Chocolate, a renowned gourmet chocolate company based in Kansas City. The report examines the company's business practices, including its focus on high-quality, ethically sourced cacao beans, and its commitment to unique flavor profiles and artistic craftsmanship. The analysis highlights the company's brand strategy, which emphasizes both the artistry of its products and its attractive interior designs. The reflection also considers the company's objectives, such as promoting its brand and creating outdoor installations. The report concludes with an overview of the company's target audience, its approach to product development (including pate de fruit, rich ganache, and molten caramel), and its overall market positioning. The report is based on online research and aims to understand the company's operations and strategic goals.

Running head: Christopher Elbow Chocolate
ASSIGNMENT: REFLECTION

2
Christopher Elbow Chocolate
Christopher Elbow Chocolate is a renowned chocolate company located in 1819 McGee
St (13,164.07 km), 64108 Kansas City, Missouri. Based on my online research, I have come to
understand that, this renowned chocolate store, as well as the magical chocolate factory, is taken
into account as the landmark of Crosland district ("Handcrafted Chocolate Confections -
Christopher Elbow Chocolates", 2019). Christopher Elbow Chocolates is belonging from the
Kansas City and a gourmet chocolaty. The chosen chocolate company is associated with the
operation located in Kansas City as well as San Francisco. The company sells its exclusive
products through multiple states and retailers ("Handcrafted Chocolate Confections - Christopher
Elbow Chocolates", 2019). As per the current scenario of the chosen organization, I have
realized that the Christopher Elbow Chocolate deals it's target audiences in an outstanding
manner in which all they expected to expand it's all of the coffee storefronts and the coffee
shops.
I feel that, Christopher Elbow Chocolate makes it's products using the expensive cacao
that has already popular worldwide. I have understood that sustainable and ethical source of the
chosen industry from the reputed firms produce the high quality beans ("Handcrafted Chocolate
Confections - Christopher Elbow Chocolates", 2019). The result I have found, the flavour of high
quality beans entirely exclusive for the origin of respective country. Searching the history of the
chosen company, I come to understand that, the chocolates of the company are produced for
reflecting the unique terrier. From the bean roasting of the beans, I have realized that producing
the hand crafted chocolates, since 2003, the chosen organization has brought modern culinary art
along with the ethical and beautiful craftsman ("Christopher Elbow 21- Piece Collection

3
Christopher Elbow Chocolate
chocolate - Consumer Reports", 2019). I feel that Christopher Elbow Chocolate is very proud
while delivering the aforementioned products to the target consumers.
Based on my online research, I have understand that, Christopher Elbow chocolates is to
become the world, first rank holder, to become detoured. Also, I have found that the chosen
company aims to exquisite the excellent ingredients worldwide ("Handcrafted Chocolate
Confections - Christopher Elbow Chocolates", 2019). Formerly, I would like to share that
Christopher Elbow chocolates prioritizes it's attractive interior as strategic factor in which it aims
to snap the covertures delicately. I also, realized that the company aims to produce “pate de
fruit”, “rich ganache”, and “molten Caramel” ("Handcrafted Chocolate Confections -
Christopher Elbow Chocolates", 2019). For instance, the company aims to evocative the various
flavors ("Interview with Christopher Elbow | Gimme Some Oven", 2019). Based on my opinion,
it can be said that the company, aims to encase the smooth dark chocolates in order to grace the
delightful bits of "macadamia nuts".
I have understood that Christopher Elbow Chocolate is delicious both to the taste and eye
("Christopher Elbow Chocolates - Nathaniel Cooper Creative", 2019). Through my research, I
have found that initially, the chosen company aimed to create the identity as its elegant brand.
The company contains some objectives that are as follows:
✔ To focus on the artistry that was already contained in the products
✔ To promote its brand ("Christopher Elbow Chocolates - Nathaniel Cooper Creative",
2019)
✔ To create the outdoor installation in Kansas City

4
Christopher Elbow Chocolate
✔ To turn the “Frame Art”
✔ To provide attractive offers to its accommodated consumers

5
Christopher Elbow Chocolate
References
Christopher Elbow Chocolates - Nathaniel Cooper Creative. (2019). Retrieved 13 December
2019, from https://nathanielcoopercreative.com/Christopher-Elbow-Chocolates
Christopher Elbow 21- Piece Collection chocolate - Consumer Reports. (2019). Retrieved
13 December 2019, from
https://www.consumerreports.org/products/chocolate/christopher-elbow-21-piece-
collection-151821/overview/
Handcrafted Chocolate Confections - Christopher Elbow Chocolates. (2019). Retrieved 13
December 2019, from https://www.elbowchocolates.com/
Interview with Christopher Elbow | Gimme Some Oven. (2019). Retrieved 13 December 2019,
from https://www.gimmesomeoven.com/interview-with-christopher-elbow/