Health Policy and Politics: Chronic Disease and Business Strategies

This presentation examines the challenge of chronic diseases, such as diabetes, in Australia, highlighting their impact on the population's health and socio-economic status. It explores the prevalence of diabetes, particularly focusing on gender, socio-economic status, and regional variations. The presentation then delves into research surrounding chronic diseases and their connection to healthy lifestyles, emphasizing the role of diet and exercise. Furthermore, it analyzes how businesses, like KPMG, are strategically positioning themselves to capitalize on the growing trend of healthy lifestyles, including strategies like providing healthier food options, personalized nutrition advice, and promoting gut health and alternative proteins. The presentation concludes by emphasizing the importance of preventive measures and healthy lifestyles in mitigating the impact of chronic diseases, and how businesses are adapting to meet the changing demands of a health-conscious society.

Health Policy and Politics
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Introduction – Chronic Disease
 The Australian health sector is facing a big challenge from the persistent impacts of
chronic diseases for example diabetes.
 Peoples' health quality life is also affected by chronic diseases since it causes
consequences to both the economic and social status of an individual.
 In Australia, chronic diseases are a burden on the health sector in causing health
complications to society. It is the leading cause of disability, health disorders, and death
to the Australian peoples (Rheault, Coyer, Jones, & Bonner, 2019).
 In this paper, chronic disease (diabetes) will be discussed relating to health style,
research about the disease, and how business strategically influences by a modern
healthy lifestyle.

Research – Chronic Disease and Trends on Healthy
Lifestyle
 In Australia, more than 11 million of its population that is 50% are reported suffering
from chronic disease. One of the eight people selected is affected by diabetes as part of
chronic diseases.
 About gender, it shows that 52% are female compared to the male, which are 48%.
Social-economic and regional status are the people who also determine the spread of
diabetes.
 National Health Survey (NHS) and the Australian Bureau of Statistics (ABS) has
identified a group of diseases that are termed as a chronic illness leading to diabetes.

Cont.
 Improving healthy human lifestyle is one of the protective measures used to overcome chronic
disease (diabetes) in Australia.
 These health lifestyles involve both a balanced diet and regular physical exercise.
 Poor nutrition is one of the leading cause and risk factors leading to diabetes (Brennan,
Dunstone, & Wakefield, 2018).
 The government and the World Health Organization are playing a significant role in improving
the healthy lifestyle of humans in the sense of reducing the effect of diabetes as one of chronic
disease.

Business and its Strategic Position
 Most of the company is taking advantage of healthy lifestyle trends in society due to the
increased rate of chronic disease.
 These businesses are formulating strategic plans which they enable the operation to keep
running and booming.
 KPMG is an Australian business under the industry of food, health, and wellness.
 The business mission and vision are to share knowledge and experience through learning
opportunities across global networks (Gheewala et al., 2018).

Cont.
 About the healthy lifestyle, the business is collaborated with ASEAN, therefore
utilizing the following key strategies in the market opportunities:
 Health by stealth – due to the consumer demand and government petition, the business
is growing through the provision of healthier food substances. The business is dealing
with functional and staple food, reducing sugar products, saturated fat, and salt without
complicating texture. By 2021, the healthy packaged food product is likely to increase
by 7% in the market place.

Cont.
 Precision nutrition – the individual is looking for assistance through advice in the
alternation of lifestyle and diet, aiming to manage diabetes as a chronic disease.
 KPMG business is offering personalized nutritional advice promptly with high technology
means. About 68% of peoples are demanding personalized advice on nutrition solutions.

Cont.
 Gut health – gut health and microbiome are increasing at a high rate, therefore, to raise
awareness due to the influence of chronic diseases (diabetes). The business is fully
equipped with a market of probiotic, which is growing simultaneously.

Cont.
 Alternative proteins – as the condition of health lifestyle increases, it indicates a high demand
for protein will double in the future.
 Business is commercializing on protein products, which are more nutritious and valuable to
improve the lifestyle of health factors.
 The ASEAN market is promoting this campaign through KPNG enterprise, which has a global
network

Conclusion
 The document has outlined how chronic disease (diabetes) is affecting the Australian population at a
greater percentage regardless of individual status.
 Identification of the cause and prevention measures is essential to both the government and the
World Health Organization to deal with chronic disease.
 A healthy lifestyle like minimum or no alcohol intake, no smoking, balance diet intake, and regular
physical exercise are trending towards preventing the disease. Business like KPMG is trending in
the market due to its strategic plan of utilizing the opportunities emerged to increase in a healthy
lifestyle and chronic illness. The firm is providing preventive measures that improve an individual’s
healthy lifestyle in the Australian community.

References
Brennan, E., Dunstone, K., & Wakefield, M. (2018). Population awareness of tobacco-related harms:
implications for refreshing graphic health warnings in Australia. Med J Aust, 209(4), 1-2.
Gheewala, P. A., Peterson, G. M., Zaidi, S. T. R., Jose, M. D., & Castelino, R. L. (2018). Peer
Reviewed: Australian Community Pharmacists’ Experience of Implementing a Chronic Kidney Disease Risk
Assessment Service. Preventing chronic disease, 15.
Jordan, J. E., & Osborne, R. H. (2018). Chronic disease self‐management education programs: challenges
ahead. Medical Journal of Australia, 186(2), 84-87.
Rheault, H., Coyer, F., Jones, L., & Bonner, A. (2019). Health literacy in Indigenous people with chronic
disease living in remote Australia. BMC health services research, 19(1), 523.