University Venture Plan Presentation: Chuffed Social Enterprise

This presentation analyzes the Chuffed venture, a social development platform based in Australia that utilizes crowdfunding to support social initiatives. The presentation covers Chuffed's mission to generate profits and expand its business, and its vision to become a leading social development firm. It details the service's overview, target market (Australia, Europe, USA, and UK), and business model, including product offerings (goods and services), pricing strategies, place (distribution), and promotional mix. The operational plan emphasizes customer expectations, integration of marketing and production, and expansion to include goods from local communities. The presentation also addresses human resource needs and the importance of investor support, referencing relevant academic literature on social media marketing, crowdfunding, and financial regulation. The assignment is for a presentation on an entrepreneurial venture plan.

Chuffed- An Entrepreneurial Venture
Born to create Awareness for a
better tomorrow!
Name of the Student:
Name of the University:

Mission and vision
 Mission-
 Generation of higher amount of profit by achieving higher levels of
customer satisfaction
 Vision-
 Expanding its business into new markets to establish itself as one of
the most established social development firms.
 Operate as per the legislations and ethics in both its home country,
Australia and its host countries

Overview of the service
 The service which would form the base of the study would be social
development platform called Chuffed based in Australia.
 The firm raises money using crowd funding platform to support these
funds.

Overview of the target market
 The main geographical locations of namely, Chuffed targets consists
of Australia, its home country. The firm has also entered Europe, the
USA and the UK.
 The target markets of the firm would be residents of these countries
who would be gain awareness due to campaigns of Chuffed.
 The clients profiles who acquire the services of Chuffed consist of
government bodies, large companies and smaller companies which
aim to spread social awareness.
 The size of the market is big.

Overview of the business model
Business model canvas of Chuffed-a social consciousness project management company
Key Partners Key activities Value proposition Customer relationship(How) Customer
segments(Who)
1. Suppliers of
promotional
materials like flyers
and leaflets
2. Suppliers of
stationary items
used in day to day
operations
3. Suppliers of
website
4. Marketing
partners in home
and host markets
4. Banks (financial
products like
insurance and
payment gateways)
5. Risk management
and insurance
companies
1. Marketing of products using marketing
channels which would include digital
channels like Youtube and ecommerce
platforms.
2. Chuffed is a autonomous company and
NOT a partnership or strategic alliance.
3. Chuffed will operate in its home
country(Australia) from its head office and in
its host markets from regional head
quarters(decentralized).
3. The strategy which social consciousness
project management firms like Chuffed can
adopt would be converting into public
limited companies. This would enable the
firm to raise capital by issuing shares in the
stock market. Thus, would enable the firms
to support their business expansion needs.
The company would go global.
1. Providing high quality
products including goods
and services like selling of
goods manufactured by the
local communities.
2. Round the clock
customer assistance on
email, mobile app and
customer helpline numbers
3. Providing after sales
services to customers on
email, mobile applications
and customer care numbers
4. Generating repeat sales
as per future needs of the
customers as per
information generated on
email, mobile app and
customer care numbers
1. Relationship with customers by
offering superior quality products
manufactured by local communities
2. 24 hours support to customers on
telephone and email.
3. Discounts and product bundling to
enhance customer purchase value.
4. Continuous communication with
customers on the social media to gain
their valuable feedback.
5. Continuous communication with
customers on social platforms like
Youtube and Facebook, even if they
cease to be customers
Products as per the
needs of the
different customer
segments like
Australia, the US
and the UK
Channels(How)
Official website, Youtube,
Mobile app
Key Resources(What)
1. Financial resources-Firms obtain capital
from securities market and invest in asset
classes-all using the fintech platforms
2. Material resources inventory- Procured
from suppliers using email, mobile app and
customer care numbers
3. Human resources- Acquisition of
employees by floating advisement of
vacancies on the online job portals. Human
resources or employees are the strategists
and implementers of the business model.
Cost structure Revenue structure
Fixed costs(taxes, customs duties and rent on property both in the home
markets and host markets)
Variable costs(Digital marketing costs, social media marketing, ecommerce
marketing costs, marketing etc)
Semi-variable costs(electricity, telephone, internet etc)
1. Marketing products on its own outlets and online portal attached to official portal of the company)
2. Marketing goods on third party electronic commerce websites and third party distribution chains
(wholesalers and retailers)

The marketing plan
 Products (goods and services): The social consciousness generating firms (like Chuffen) should expand its
product line (including both goods and services) to generate more revenue. The goods offering of Chuffen would
consist of organic goods made by local communities and imported from abroad. The services would consist of social
awareness developmental services.
 Pricing: Chuffen should price their products strategically so as to generate high revenue. The pricing would depend
on the product package sizes. The imported goods would be more expensive compared to local goods. Large scale
awareness campaign packages would be priced more than their smaller counterparts.
 Place: The firms (like Chuffen) in order to generate higher revenue as per the parameters of the stock exchanges
(like ASX) they are listed on, should integrate their place strategies to the previous two components of their
marketing mixes namely, product and pricing.
 Promotion: The promotional mix of the social development firms should combine printed, audio visual and digital
media.
 The digital media would consist of the official website of the company and social media platforms like Youtube. The
official website of the company would promote the services before the clients and also place orders. The social media
platforms would allow promotion of services among the clients and enable them to post comments and feedbacks.
 Note: Products would include goods and services.

What will the production/operational plan
look like?
 The operational plan of like Chuffen would consider customer expectations
as the drivers of operations.
 The marketing department should gain information from the customers
which would be integrated into the marketing mix and the production
strategy.
 The employees of the company on regular basis contact new clients to
generate new leads and visit existing clients to generate repeat business as
well as referalls.
 The initial start-up operations consisted of offering social awareness
campaigns. The business would then expand to incorporate marketing of
goods made by local communities.
 Company should get listed on ASX and generate capital from share
investors. The company is already supported by several private investors.

The human resources need into the
near future and reason of
investment
 The social development firms (like Chuffen) should employ human
resources in the future which would be strategically aligned to their
business requirements.
 Investors should invest in the firm to generate higher profits

References
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 Garbelli, M., Adukaite, A. and Cantoni, L., 2015. Communicating Tourism Sustainability Online. The Case of Victoria Falls World Heritage
Site.
 Giones, F. and Brem, A., 2019. Crowdfunding as a tool for innovation marketing: technology entrepreneurship commercialization
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 Machado, M.A.V., Faff, R. and Silva, S.C.D.S., 2017. Applicability of Investment and Profitability Effects in Asset Pricing Models. Revista
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innovation.
 Vichealth.vic.gov.au. 2019. Vichealth.vic.gov.au. [online] Available at: https://www.vichealth.vic.gov.au/media-and-resources/blog/the-
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Thank You