BSBPMG522 Project: Website Design Brief for Cinnamon Spices Australia

This assignment presents a website design brief for Cinnamon Spices Australia, a company based in Canberra, ACT, aiming to increase sales and brand awareness. The brief outlines the company's background, target audience (gourmet food enthusiasts aged 35-65, and international customers), and objectives, including e-commerce functionality. It details content requirements, calls to action (customer sign-up, product viewing, cart management, and complaint options), and social media strategies. The functional requirements emphasize e-commerce capabilities with easy navigation, clear labeling, and search functionality. Design assets include logos, color schemes, and marketing materials. The brief also addresses SEO considerations, competitor analysis, and practical issues like budget and project timelines. The project is designed for a student in BSBPMG522, and it involves project setup and planning for a website development.

BSBPMG522 Undertake project work Website Design Brief template
Cinnamon Spices Australia
Website Design Brief
The cinnamon spices Australia is based in Canberra ACT. The business has been
established for catering for the demand of food in Australia. At present the company is selling
products by the small super markets as well as through the health stores in Australia.
Background Information
The website will be totally new and well designed. The URL will be
www.cinnamonspices.co.au. The overall objective of the organisation for the next 3 years are
to increase the selling as well as they have an objective to create a brand awareness. For that
the company need a website from where the customers will be able to see the products
offered by the company as well as the will be having the ability to order the products from the
website. A detailed description will be there for all of the products in the website.
Target Audience
The target customers of the organisation are the people who enjoys gourmet foods. The
customers of Australia who by the products are in the age group of 35 years to 65 years. The
consumers who are health conscious will come to the website for viewing and buying the
products online. The company is also having customers in the overseas market such as in
Japan, Hong Kong and Singapore.
Content
At present the company is selling products by the small super markets as well as through the
health stores in Australia. The cinnamon spices Australia is based in Canberra ACT and the
business of the company has been established for catering for the demand of food in
Australia. The target customers of the organisation are the people who enjoys gourmet foods.
The customers of Australia who by the products are in the age group of 35 years to 65 years.
There should be details about each and every products in the website for better
understanding about the available products for the online customers. There description of
each of the products will be containing at least 2 photos of the products. The content will be
developed by a public relations consultancy company and PR Pulse.
Call to Action
Firstly there should be a section for the people to sign up as a new customer. Then they will
login to the system and they will view the products they want. There will be an option to add
products to the cart and after that the customer will be able to check out. There will be also an
option to raise a complaint against any misconducting.
Social Media and Sharing
Provide advice on social media demographics. See:
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
 Where do you target audience(s) spend time online?
 What avenues do you need for sharing your content (links on the page using Social
Sharing to LinkedIn, Google+, Facebook, Twitter, etc.)
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BSBPMG522 Undertake project work Website Design Brief template
 What Social Media presence do you have (or need) – and how is that going to be
presented on the site (Facebook Like box, follow us on twitter, and include the latest from
your twitter stream etc.).
As most of the people are available in social media. So, the company have to take attention
from the people who are available on social media. The company should advertise about their
website and products on social media they have to monitor other people. For the entire
process the organisation have to invent on Google adware.
Functional Requirements
The list above, including content and calls to action, will give you a clear picture of what
functions are required in the website, such as:
 A blog
 E-commerce capabilities
 Advertising or sponsors
From the above sections it can be concluded that that the company needs e-commerce
capabilities. For that the website needs menus that will be easily navigated, clear labelling
and Intuitive search functionality.
Design Assets
 Logos, colours, style guide, off-line marketing materials
There should well designed logo of the website. As the company deals with both online and
offline customers, the website needs to be made for both the customers. The cost for the logo
designing will be $3000.
Design Ideas
The current site has only four sections. So the database will be very less. There will not be
enough space to store information about the products. The website design ideas are:
 Amazon gets personal.
 Checkout is easy.
 Social proof – lots of it.
 Products images, videos, and descriptions.
 Upselling and cross-selling.
The competitor’s website are:
https://thespicepeople.com.au/shop/ceylon-cinnamon-ground,
https://www.herbies.com.au/general/cinnamon-facts/,
https://www.ayurorganic.com.au/organic-cinnomon-bark-50gm.html.
Search Engine Optimisation (SEO)
 Do you have a set of priority keywords and phrases?
 Will this be addressed in the build, and if so, how?
 Content editing to be done with SEO in mind. In-house or by specialist?
The website should be SEO enabled. As whenever the customer will search about the
website in Google, they will have to search with just with some keywords like cinnamon
spices, cinnamons in Australia etc.
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BSBPMG522 Undertake project work Website Design Brief template
Practical Issues
The cost for designing logo will be $3000. The costs for the developers will be $3750 for
bestweb design. The logo designing cost will be $750. There will be priority issues like the
company needs the website as soon as possible but for the budget issue the development
timing will be extended to 8 weeks. The operational manager will manage the project.
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BSBPMG522 Undertake project work Website Design Brief template
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