BSBPMG522: Website Design Brief for Cinnamon Spices Australia Project

This project centers on designing and developing a new website for Cinnamon Spices Australia, focusing on project management principles. The assignment includes a detailed website design brief, project management plan, policy and procedure, and scope document. The project aims to increase brand awareness, promote herbal products, and generate sales. It outlines the company's goals, target audience, content strategy, and functional requirements, including e-commerce capabilities and social media integration. The project also addresses practical issues like budget overruns and communication challenges, with risk management strategies and a project monitoring framework. The project is assessed through project setup and monitoring tasks, requiring students to demonstrate their understanding of project management processes, including scope definition, risk assessment, and communication strategies. The project's success will be measured by the achievement of its objectives and the effective management of its activities and milestones.

BSBPMG522 Undertake project work Website Design Brief template
Cinnamon Spices Australia
Website Design Brief
The scope of the project is to design and develop a website for Cinnamon Spices, Australia.
At the initiation of the design process it is important that the website requirements and content
is understood clearly by the project team and developers. In order to create the website
design brief and make sure that all useful information are included the components that are to
be added include name of the company, operations done by the company, history and
changes to be incorporated, operation of the staffs, annual turnover and their long term
business goals and objectives. The best quote selected for the website development project
is $6,000 and within the timeframe of 12 weeks approximately.
The new website must include the goal, event calendar interactive ma and blog to increase
the brand awareness and promote herbal products. It will generate sales rate and raise the
brand throughout Australia including Japan, Singapore and Hong Kong.
Background Information
The new official website of the Cinnamon Spice will not replace the new website it will
improve the existing official website. As no replacement will take place therefore the domain
will not change. The company does not have online selling opportunities. The change is
motivated because the numbers of customers were increasing frequently and company was
unable to meet their desired expectation due to business inefficiency. The successful design
of the website will allow 24 hours purchasing opportunity to their customers.
Goals
 To earn maximum profit from the competitive market in coming three years
 To increase brand awareness and promote the herbal products throughout Japan,
Singapore and Hong Kong
 To earn
Target Audience
The target customers are mostly who are health conscious and belongs to the age group
of 35 and 65. The website will hold ideal customer profiles where premium customer
details will be shows and authorized developers can access useful information whenever
required. The website is comprises of four pages home page, about us, contact us and
product details It will also include customer review, feedback and blogs to attract
customers.
Content
The Cinnamon Spic, organic food product manufacturing company manufactured herbal
tea, herbs, spices, fruit jam and conserves. The company was established in the year of
2010 and sales their products though supermarkets and healthcare stores. The company
has a basic website comprises of four pages and the new website will also contain the
three pages but with huge modifications and improvement. The company mainly targets
customers who enjoy gourmet food products with an affordable price range. Contents like
photos, videos and diagrams are available in the website. In order to write the website
content the company will appoint experienced content writers. This will be done with the
help of search engine optimization.
Call to Action
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BSBPMG522 Undertake project work Website Design Brief template
Whenever people do this visit the company wants them to shop the herbal products after
getting all information and reading useful reference articles.
Social Media and Sharing
The new website has to be promoted through social media platforms like Facebook,
Twitter, Google+, LinkedIn etc. from theses platforms only the company will target their
customer who belongs to the ager group of 35 and 65 and who are interested on herbal
food products. The social media presence that the company require are Facebook like,
Twitter followers etc.
Functional Requirements
 A blog: The blog will contain the products and company’s turn over features
 E-commerce capabilities: B2B Ecommerce model is used to sale products
 Advertising or sponsors: Newspapers advertisements, posters, banners are the
advertising elements will be used for Cinnamon spices.
Design Assets
 Logo: The logo has to be attractive
 Colours: The colour contrast and design of the website has to be attractive and beautiful
than others
 Style guide: The font, colours, featuring video and images are needed to be impressive
 Off-line marketing materials: The offline marketing materials the company uses are
banners, poster, and magazine and newspaper advertisements.
Design Ideas
The current re-build of the website will not be disliked. The design ideas will be taken from the
other industries existing websites such as Woolworths, Amazon and Nestle. The current
competitors of the website are Fronterra, Nestle and Devondale Murray Goulburn
Search Engine Optimisation (SEO)
The website has a set of priority phrases and keywords. These phrases will be addressed
in the rebuilding of the website. The keywords will be used to attract and promote the
herbal food products that cinnamon Spice manufactured for their willing customers. The in
house specialists will edit the content for promoting food products and grab new
customers all over the world.
Practical Issues
The practical issues that the website developers may face are overrunning budget and over
allocation of project resources. The project was expected to be completed in 4 weeks and the
total budget estimated was $45000 but the budget and time both exceeded the expected
values. The budget is valid for the features and functions. The project will be managed by the
project manager and project sponsors. The other issues that the project may face include
insufficient communication, insufficient technical skills among the project team associates.
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