Critical Analysis of a CIO’s Strategy: Ordnance Survey Case Study

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Management of information systems
Critical analysis of a Chief information
officer’s (CIO) strategy
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Contents
Introduction:....................................................................................................................................3
Interview and theme:.......................................................................................................................4
Terms definition...............................................................................................................................5
IOT...............................................................................................................................................5
Smart city:....................................................................................................................................5
Connected cars and autonomous vehicles:..................................................................................5
Sensors.........................................................................................................................................5
Recent IT history and Introduction to Information Technology at the company............................6
CIO’s view and approach................................................................................................................7
Self perspective................................................................................................................................7
Issues and problems.........................................................................................................................8
Suggestions for future strategy and direction..................................................................................8
Conclusion:......................................................................................................................................9
References......................................................................................................................................10

Introduction:
The report is about the analysis of a CIO’s interview. The selected interview for this report is of
Miranda sharp who the director of innovation in, Ordnance survey is. The interview is about how
the mapping organization embraces new techniques, working on the connected car infrastructure
and creates geospatial structure in Manchester. The report includes different sections which will
cover the base theme of the interview. This is followed by the definition and description of the
technical terms used in the interview. This also includes the current status of the company
related to information technology. This is followed by the view of CIO about the theme. This
also includes the issues and problems that are covered and not covered in the interview. This is
concluded by the future suggestion and approaches for the company.

Interview and theme:
The selected interview for this report is of Miranda sharp who is the director of innovation in,
Ordnance survey. The interview is about how the mapping organization embraces new
techniques, working on the connected car infrastructure and creates geospatial structure in
Manchester.
The main theme of the interview is the use of new technologies for mapping in order to connect
the objects and their respective data. The interview is primarily focused on the technological
ways to gather and map data like the use of connected vehicles, smart city and so on. The
interview also defines the sources of information from where data can be collected. The theme is
the use of IoT related technologies like connected cars/ vehicles and smart cities. These
technologies use the concept of IoT to gather and share data that will help in mapping. The
interview covered information about different data sources of Ordnance Survey Company. This
collected data and mapping can be helpful to make better decisions regarding issues.

Terms definition
IoT: IoT (Internet of things) is an internet accessible system of linked objects that are physical.
Mainly sensors are used to collect the data and connect/ share it with other devices. In the
artifacts, the integrated system enables them to communicate with inner states or the outsider
atmosphere, which in turn impacts the choices made. IoT is the technique that creates devices
capable of independently detecting and reacting without human interference to stimuli from the
actual globe (Ranger, 2018).
Smart city: A smart city is a structure, predominantly comprised of ICTs, to create, implement
and encourage viable growth methods to tackle increasing urbanization problems. The
combination of appliances and information with the physical infrastructure and facilities of a city
can reduce expenses and enhance sustainability. In the concept of smart cities, everything is
connected with the internet from mobile to cars, from homes to traffic lights, etc.
Connected cars and autonomous vehicles: the connected car is one that has its own
connection with the internet, usually through a WLAN that enables the car for sharing the data
with other devices. A smart application can be used to manage the car and its smart features
remotely. This can also be helpful in case of emergency (Tiwari, 2018).
Sensors: Sensors are used to reply and detect the optical or electrical signals. Air quality
sensors are used to measure the pollution in the air at minimum cost. There are different sensors
available like electrochemical sensors, optical particle counters, photoionization detector, and
optical sensors. The quality of the data output generated by the sensor depends on the quality of
implementation and technology. They help to gather, push and share information with a
complete network of linked computers.

Recent IT history and Introduction to Information Technology at the
company
Ordnance Survey is a mapping agency in the UK that is moving ahead with the help of the
innovative technology for supporting the projects which also includes the market development
for autonomous and connected vehicles. The organization offers precise and interoperable
information, ensuring that emergency services, for example, are in the correct location. The
information also promotes city scheduling choices and helps utilities and insurance businesses
know their assets ' importance and whereabouts. The main project of the company is carried out
along with the CCAV (Centre for connected and autonomous vehicles). This is a UK based
government associate that provides market support for automated and connected vehicles. Key to
the job on driverless vehicles presently being conducted at CCAV is the creation of the
technologies designed to improve the people’s movement, with safety being a key concern.
There are several other R&D projects and collaborations involve in the Ordnance survey. These
typically require bodies of public sector or government sector and other big private sectors
organizations like Cisco, BT, and Siemens. One such project includes developing new facilities
with information and the IoT (internet of things) for Manchester. Here the company works with
multiple local participants or stakeholders –including college, university, council, and tech firms
to provide a geospatial structure that tells about information of data location of around 40000
items or objects. The company is currently concentrated on combine communications. Also the
company is working with the NIC (national infrastructure commission) and different other
stakeholders to check in which area intervention of government and investment are required by
the industries in order to make a competitive environment in UK. The company is also working
with academic sponsors and partners to get the information about what is able to exploit, what is
new and what can create a difference. In order to support the business activities, the company
also works with the parliamentary groups and international organizations like Open Geospatial
consortium. This coordination and collaboration help the company to be aware of the trends
which will help to assure that the innovation agenda is aligned with the requirement of industry
(Mari, 2018).

CIO’s view and approach
As per the view of CIO of ordnance survey, every individual requires to know that here the data
and things are, in the world of data and objects that are connected. So, Sharp works with a
complete range of government agencies, associates and partners to advice on the infrastructure of
data around cooperative R&D to make the world better. The CIO said that the company has an
international desire. As per her view, if the company can generate the finest information mapping
for Britain, then that will guarantee effective government service delivery and increase the
capacity of export. As per the interview company is working with companies, academic layer,
policy-based ideas and collaboration to ensure to be in front. The CIO’s view is that if any
emergency of sinkhole occurs, then it is not just the Volvo cars or Google cars that can prevent
that accident- all vehicles can prevent anyone else from getting in risk, with the help of traffic
lights distracting or turning everyone away from the accident or incident. As per Sharp, details,
and information of the objects were required to know with the use of techniques and
technologies in various manners with beacons, sensors, and signage. It was said by her that R&D
will beneficial and helpful for the partners as well as the company. The use of visualization
technology helped to impress the people. People got excited by imagining how the lives will be
changed and transformed. This can enable a complete service range that includes make the
building and structure available to individuals with different requirements of mobility and
analysis of quality of air. As per the interview, in the innovation area, people are innovative and
clever who get excited by new possibilities and technologies. CIO’s view is aligned with the
theme of the interview (Mari, 2018).
Self-perspective
On the basis of an analysis of interview, it can be analyzed that Ordnance survey company can
improve the services and mapping with the help of latest technologies, especially that is based on
the concept of IoT. In this type of ecosystem everything will stay connected with each other and
share data. This will help in the mapping process. The recommendation is to use high-quality
sensors in order to collect the data for mapping. Also it is recommended that the sources of
information should be genuine and trustworthy. For example, the use of non-accurate data may
lead to bad decisions. Another example is when the connected cars get wrong instructions due to
wrong supply of input data then it may lead to major accident or other issues. Connecting or
autonomous cars are also challenged by the regulatory process. Also there are technological
challenges and liability issues, thus the company should have processes to handle these issues.

Issues and problems
Challenge defined by in this interview is that the job difficulties is to define what the
development agenda will be in respect of business objectives and the associated that will operate
with the Ordnance survey. The difficulty is often to concentrate and focus on achieving concrete
yields. There are some issues which are not identified by the CIO. The first issue is how to deal
with rapid changes in technology. Also the adoption of new technologies is also costly and need
skilled workforce (Mari, 2018). CIO should discuss how to handle these issues of workforce and
financial resources. There is also an issue that is not included in this interview that the reliability
of the data gathers. The data gathered from the academic partners, stakeholders and other human
sources may or may not be reliable or trustworthy that means the data can be inaccurate. Thus
there should be a mechanism in the company to identify such data and handle it appropriately.
Another difficulty is to keep the data mapping up to date. For example, the source of the
information may be got attacked by some internet threat and the attacker altered or modified the
information, and then this can change the complete decision-making process and affect the data
mapping and its accuracy. The information and data changes every day even every hour, thus,
the company should have methods to manage and update the data according to latest
information. Also the data should be in good quality to generate proper information. Another
major problem that is not discussed in this report is the issues and challenges related to the IoT
concept (Rollins, 2019). For example, there are many other companies who are using IoT
concept to built customer satisfaction; this can also be used by Ordnance survey but in secure
manner.
Suggestions for future strategy and direction
The future strategy should be built around the use of great quality sensors and 5G technologies
because the companies, government, and persons need a granular and better understanding of
items’ location that can help in decision making process. The future strategy of the company
should include the latest technologies. Adoption of 5G technology in the company will help to
improve the speed of data transmission that can also support smart cities, smart devices, smart
vehicles, and other IoT related concepts. Also the future goal of the company should be to
enhance the collaboration and communication with the partners and government bodies. Also
the infrastructure of the autonomous cars should be less with the cameras, 3D digital map, and
radar, etc.

Conclusion:
This report is about the analysis of the interview with CIO. The selected interview for this report
is of Miranda sharp who is the director of innovation in, Ordnance survey. The interview is based
on the mapping of data along with the help of new technologies like connected vehicles and
smart cities. The Ordnance survey company also has collaboration and communication with
various stakeholders, government bodies, academic partners, etc. to collect and gather the data
and information about latest trends. This help the company to stay updated with the latest trends
and technologies that will help in mapping. Challenge defined by in this interview is that the job
difficulties is to define what the development agenda will be in respect of business objectives
and the associated that will operate with the Ordnance survey.

References
Bennett, J., 2019. 5 Most Popular Use Cases of IoT in Real Life. [online] YourStory.com.
Available at: https://yourstory.com/mystory/5-most-popular-use-cases-of-iot-in-real-life
[Accessed 5 Sep. 2019].
Daily, M., Medasani, S., Behringer, R. and Trivedi, M., 2017. Self-Driving Cars. Computer,
[online] 50(12), pp.18-23. Available at: https://ieeexplore.ieee.org/document/8220479 [Accessed
5 Sep. 2019].
Evans, c., 2019. What is a connected car and what are its benefits?. [online] What Car?.
Available at: https://www.whatcar.com/news/what-is-a-connected-car-and-what-are-its-
benefits/n18929 [Accessed 5 Sep. 2019].
Mari, A., 2018. CIO interview: Miranda Sharp, director of innovation, Ordnance Survey.
[online] ComputerWeekly.com. Available at:
https://www.computerweekly.com/news/252445421/CIO-interview-Miranda-Sharp-director-of-
innovation-Ordnance-Survey [Accessed 5 Sep. 2019].
McClelland, C., 2019. What Is IoT? - A Simple Explanation of the Internet of Things. [online]
IoT For All. Available at: https://www.iotforall.com/what-is-iot-simple-explanation/ [Accessed 5
Sep. 2019].
Ranger, S., 2018. What is the IoT? Everything you need to know about the Internet of Things
right now | ZDNet. [online] ZDNet. Available at: https://www.zdnet.com/article/what-is-the-
internet-of-things-everything-you-need-to-know-about-the-iot-right-now/ [Accessed 5 Sep.
2019].
Rollins, T., 2019. 4 Data Mapping Challenges and How to Overcome Them - Exterro. [online]
Exterro. Available at: https://www.exterro.com/blog/4-data-mapping-challenges-and-how-to-
overcome-them/ [Accessed 5 Sep. 2019].
Tiwari, A., 2018. Simplifying the autonomous car - IoT Agenda. [online]
Internetofthingsagenda.techtarget.com. Available at:
https://internetofthingsagenda.techtarget.com/blog/IoT-Agenda/Simplifying-the-autonomous-car
[Accessed 5 Sep. 2019].
Violino, B., 2017. 3 real-world examples of IoT rolled out in the enterprise. [online] Network
World. Available at: https://www.networkworld.com/article/3213868/3-real-world-examples-of-
iot-rolled-out-in-the-enterprise.html [Accessed 5 Sep. 2019].