This report provides a comprehensive analysis of the circular economy, starting with its definition and theoretical underpinnings. It explores the relationship between the circular economy and the linear model, highlighting key elements and advantages of the circular approach. The report then examines the development of the circular economy in London, evaluating both opportunities and barriers to its implementation, with a focus on waste management and sustainability. It assesses the progress of circular economy initiatives in London, referencing specific programs and organizations. The report concludes with recommendations for businesses and government entities to support the growth of the circular economy, and includes a final report for a local government meeting, outlining recommendations for action. The analysis incorporates the context of London as a major business hub and evaluates the role of various stakeholders in driving circular economy initiatives.