This case study analyzes CircusTrix's potential international expansion into London and Paris, evaluating three entry modes: joint ventures, franchising, and direct investment. It discusses the advantages and disadvantages of each mode, considering factors like risk, investment, local partnerships, and brand control. The study recommends direct investment for London due to its favorable business environment and the need for a strong market presence, while franchising is suggested for Paris to mitigate risk and maintain business approach control. Ultimately, the choice of different entry modes aims to regulate risk, implement effective international business policies, and enhance brand equity. Desklib offers this and many more solved assignments for students.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
