Collaborative Information System in Telstra: A Detailed Report

This report focuses on the integration of a new Collaborative Information System (CIS) within Telstra, a leading Australian telecommunication organization. It highlights the benefits of CIS, such as improved online communication and decision-making. The report provides an overview of Telstra's profile, product selection, and associated problems, particularly communication issues among stakeholders. It emphasizes the positive impact of CIS on the company's success, exploring the viability of information system investment and offering solutions to company needs. The report includes a cost-benefit analysis, illustrating the Net Present Value (NPV) and break-even occurrence of the project. Furthermore, it outlines a development strategy, acquisition management plan, and the reasons for selecting CIS, concluding with recommendations. The report emphasizes the importance of CIS in addressing communication gaps, enhancing feedback management, and improving market strategies. The report utilizes figures to illustrate NPV and break even analysis, providing a comprehensive understanding of the investment's feasibility and potential returns.

Running head: CIS IN TELSTRA
CIS in Telstra
Enter: Name of the Student
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Author Note

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Abstract
Collaborative Information System (CIS) can play a huge role in global business where there
are stakeholders who works miles apart from each other. There are communication issues
associated with the employees of the global organization, these issues can be addressed in the
first place using the CIS.
This report shall be introducing with the short description of a telecommunication
organization which can be hugely benefitted after the introduction of a new CIS. The viability
of IS investment will be focussed in this report which will be followed by the impact of using
a new IS. The cost benefit analysis shall be illustrating NPV of this project and also the break
even occurrence. The justification for selecting this IS shall be identified in the concluding
sections of this report.

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Table of Contents
1. Introduction............................................................................................................................3
1.1 Company profile...............................................................................................................3
1.2 Product selection..............................................................................................................3
1.3 Problems associated with this organization.....................................................................4
2. Impact of CIS on the success of the company.......................................................................5
3. Explanation on the viability of information systems investment...........................................5
4. Solutions to company needs/problems...................................................................................6
5. Impact on cost management and return on investment..........................................................7
6. Development strategy.............................................................................................................8
7. Acquisition of management plan strategy..............................................................................9
8. Reasons for selecting CIS......................................................................................................9
9. Conclusion............................................................................................................................10
10. Recommendation................................................................................................................10
11. Reference............................................................................................................................12

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1. Introduction
The notable determination of this report is to emphasis on the amalgamation of a new
collaborative Information System in the business environment of Telstra which is one of the
leading telecommunication organization based in Australia.
The notable feature of the collaborative Information System (CIS) which can be very
much useful regarding any decision making using online discussion forums, online survey,
online blogs and features like sharing of the videos (Telstra.com.au. 2019). The following
unit of this report shall be highlighting the profile of this organization.
1.1 Company profile
Wide range of services and products are provided by this global telecommunication
organization such as telecommunication network, mobile based internet service, access, pay
television, and other products and services. This global telecommunication organization
covers more than 80% of the entire Australian population with their service. This
organization have enhanced customer service departments which helps in dealing with the
queries and complaints coming from the consumers of this organization (Thomas et al. 2016).
The most significant metrics of Telstra are its digital service transactions share, digital
customer contacts, digital payment transaction, digital prepaid recharge and monthly live chat
sessions. There are numerous subsidiary organisations which are associated with the business
environment of Telstra, working with each organizational and agencies is a huge concern in
this organization (McDougal 2017). The introduction of the collaborative Information System
can be very much significant in order to address this concern.

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1.2 Product selection
The product selection and the development procedure of this telecommunication
organization is very much advanced as compared with the other telecommunication
organizations in Australia like Vodafone (Witzleb 2017). The selection of the service or the
products of this organization is depended on the demand and supply characteristics,
frequency of consumption, nature of use and characteristics of products.
The product selection procedures which is considered in this organization is done on
the basis of exploration of the other marketing strategies of the other similar
telecommunication organizations (Boardman et al. 2017). Business analysis and
commercialization is the other significant product selection procedure which is practised in
the business environment of Telstra.
1.3 Problems associated with this organization
Numerous categories of stakeholders associated with the business environment of
Telstra in terms of the internal stakeholders like the branch manager, operational manager,
employees and steering committee and external stakeholders in terms of the service providers
in this organization, and providers of the raw materials.
The prime problems which are there in the business environment of Telstra are the
communication issues which is being faced due to the presence of the distant stakeholders
and the decision making ability according to the volatile market conditions (Meyr, Wagner
and Rohde 2015). These problems are needed to be solved in the first place in order to main
the organizational growth.
Managing the feedback coming from the consumers is a huge challenge in this
organization which has to be resolved in the first in order to maintain consistency in business
growth.

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Creation and implementation of the strategy for the local markets was also a challenge
for this organization which has to be resolved in order to meet the needs and expectation of
the consumers of this organization.
2. Impact of CIS on the success of the company
The amalgamation of the collaborative Information System might be be very much
useful to solve each of the problems which was identified on the earlier section of this report.
The leadership skills of the leaders of this organization can also be enhanced using the
enhanced collaborative Information System.
There are huge communication gap between each of the distant stakeholders
associated with this telecommunication organization and the introduction of the collaboration
Information System.
Management of the feedback coming from the consumers is very much significant in
this telecommunication organization as they are trying to enhance the business reach of this
organization to the other parts of the world such as North America and Europe.
3. Explanation on the viability of information systems investment
Viability of investment can be defined as the procedure which can be very much
useful to understand the sustainability and feasibility of the huge amount of investment which
is required for the installation of the advanced collaborative Information System.
Sharing of new ideas and new concepts can be easily done using the collaborative
Information System as a result of this the existing business procedure of this organization
cane be enhanced using the CIS (Pearce 2016). There are two categories of online
collaboration Information System such as the unstructured collaboration system and the
structured collaboration process (Moorhead 2016). The unstructured collaboration system can

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be very much useful to deal with the inconsistencies in each of the department of Telstra
(Thomas et al. 2016). The unstructured collaboration tool can be very much significant to
enhance the personal productivity of each of the workers of this organization as well
(Lukosch et al. 2015). On the other hand it can be said that the structured collaboration
system is very much beneficial to maintain a good workflow of operations.
There are positives and negatives associated with CIS, the most significant positive is
the easy installation and maintenance procedure, each level of hierarchy in an organization
can come under this Information System (Safa, Von Solms and Furnell 2016). The
proficiency of the workers can be enhanced in the first place after the introduction of this IS,
on the other hand it can also be said that each employee can acknowledge their position after
the installation of the collaborative Information System (Åhlfeldt et al. 2016). However, there
are few limitations associated with the amalgamation of the collaborative Information System
as this CIS does not support as innovative system, same workflow information can be
maintained using this IS as well (Thomas et al. 2016). Creativity of the workers of this
organization can be enhanced using the new CIS.
4. Solutions to company needs/problems
The introduction of the collaborative Information System can be a huge impact on this
organization as it can help to solve the inconsistencies associated with the distant
stakeholders of this global organization (Chin, Tat and Sulaiman 2015). The introduction of
the collaboration Information System will also require few collaboration tools and a
collaboration server (Thomas et al. 2016). Thus, productivity of each department of this
organization can be significantly enhanced using the Information System.

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5. Impact on cost management and return on investment
The total investment which is required for the incorporation of the collaborative
Information System is $200000 AUD and the additional cost associated with this project is
$10000 AUD (Thomas et al. 2016). The return on the investment can be understood in an
organized using the below pictorial diagram which was created considering the 8% of
discount rate. The net economic benefit for the organization is found to be $95000. There are
different categories of recurring cost associated with this project which can also be
understood from the following diagram. The diagram illustrated the NPV of all cost on a
yearly basis as well.
Figure 1: Calculation of the overall NPV
(Source: Created by the author)
The break even analysis of this project can be understood from the below diagram
which successfully demonstrated the yearly NPV cash flow . Finally the diagram also helps
in identifying the break even occurrence of this project which is 2.54 years.

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Figure 2: Calculation break even occurrence of this project
(Source: Created by the author)
6. Development strategy
The development of a new CIS shall be involving numerous stages such as the
planning phase, designing phase, developmental phase, and of the end product of this project
can be able to solve the existing problems of this telecommunication organization. This
organization has a dedicated IT team which can help to create the designs and layout of the
new system. However, external IT team has to be hired from reputed IT organization
regarding the development part of this new CIS which will be done using a programming
language (Binder 2016). White box testers has to be hired from outside who will be looking
forward to identify the constraints and errors associated with the new product. Telstra have a
dedicated server who can help to upload the product in their organizational server (Chin, Tat
and Sulaiman 2015). Thus, it can be said that the development and the enactment of this CIS
must involve stakeholders from both inside as well as outside the organization.
The other component which will be directly associated with the development of the
CIS in Telstra is the creation of the documentation file which will be stating both the
functional as well as the non-functional requirements of the new system (Campbell 2017).

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Roles and responsibilities of each of the stakeholders involved in this project are also
specified in the documentation plan which must be done before the designing part of this new
system.
7. Acquisition of management plan strategy
Acquisition strategy can be very much significant regarding the incorporation of the
collaborative Information System in Telstra as it helps to identify each of the risks associated
with this projects and selection of the exact risk management plan which can be very much
useful to address the identified risks.
Contracting strategy is an integral part of this plan as it is very much helpful to
maintain a good relationship between among the internal and the external stakeholders of this
organization.
Different stages Description
Stage 1: Identification, planning, justifying
the Information System Requirement
The company objectives must be aligned
with the functional and non-functional
requirement of the collaborative
Information System.
Stage 2: Restructure Information system
architecture
Flow of information, data hierarchy, and
technical feasibility of the organization
must be examined in the first place.
Stage 3: Identification of alternative The system has to be customised and
reliability of the vendors is very much
significant in this phase of the acquisition
strategy.
Stage 4: Feasibility analysis Technical feasibility, economic feasibility,
operational feasibility, and contractual
feasibility is included in this stage of the
research.
Table 1: Description of different stages
(Source: Created by the author)

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8. Reasons for selecting CIS
Connection among each of the stakeholders of this organization such as the
government officials, provider of the raw materials, IT technicians, suppliers, contractors,
sub-contractors, local agents, provider of telecommunication technologies. The power and
impact of each of the stakeholder associated with this system can be enhanced if
collaboration Information System is successfully installed in the business environments of
Telstra (Gardiner 2015). Decision making ability of each of the operational managers of this
organization can also be successfully enhanced after the introduction of the collaborative
system (Laudon and Laudon 2016). This online collaborative system can be very much useful
to improve the quality of production of the employees which can ultimately result in
enhanced net profitability for this organization.
9. Conclusion
The above report will be very much significant to understand that the prime issues
which were faced in Telstra in terms of the communication issues, ineffective decision
making, and working with each of the distant stakeholders can be addressed after the
successful incorporation of a new CIS. Communication gap between each of the employees
who are sitting miles from each other can be minimised as a result of the introduction of the
CIS. The significance of managing cost in each phase of the project can be also understood
from the report along with that the cost benefit analysis help in identifying the NPV of this
project and the breakeven occurrence of this project. At the same time, each stages of the
acquisition plan strategy was also highlighted in this report in terms of the IS requirement,
feasibility analysis. Justification behind selecting CIS in Telstra was also highlighted in this
report as it can successfully establish a connection among different stakeholders of this tele-
communication business.

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10. Recommendation
The recommendations for incorporating CIS in Telstra are listed below:
1. It must be aligning with the organization target.
2. Feedback forms must be there to gather the opinion about the functional requirements
of this new system.
3. Both black box and white box testing must be conducted to remove the
inconsistencies of this new product.