CIS8011 - Digital Innovation: MVP Launch Strategy for Cosmos Tours

This report outlines a comprehensive strategy for Cosmos Tours and Travels to launch a Minimum Viable Product (MVP) utilizing voice recognition technology within the tourism industry. It details both short-term and long-term strategies, emphasizing the increasing prevalence of voice-activated searches and their potential to enhance customer experience and business growth. The report discusses various MVP types, including Piecemeal, Concierge, and Wizard of Oz, and provides a mission and vision statement for the MVP launch. Objectives and goals are defined, focusing on user feedback, cost reduction, and problem-solving. Use cases are presented to validate the product roadmap, emphasizing the importance of a multi-disciplinary team and a customer-centric approach. A cost-benefit analysis is included, alongside a product roadmap and considerations for issues and integrations related to voice recognition. The report concludes by highlighting the potential competitive advantage gained through this innovative technology and offers a process roadmap for implementation. Desklib provides access to this and other solved assignments to aid students in their studies.