E-commerce Business Strategy Report for Car Rental - CIS8100, USQ

This report analyzes the e-commerce business strategy for an online car rental business. It explores different e-commerce business models, including B2C, B2B, B2G, C2C, and G2C, and discusses their relevance to the car rental industry. The report also examines the competitive environment, value proposition, and revenue model for online car rentals. Furthermore, it highlights various online marketing and advertising tools, such as search engine marketing (SEM) and Google Analytics, and discusses their benefits, challenges, and methods for measuring outcomes. The study emphasizes the importance of understanding key drivers and challenges faced by digital enterprises in global markets, consumer behavior, social media, business processes, and technology infrastructure for successful online car rental operations.

Running head: E-COMMERCE BUSINESS STRATEGY
E-commerce Business Strategy
(Business- Car Rental)
Name of the student:
Name of the university:
Author Note

1E-COMMERCE BUSINESS STRATEGY
Executive summary
The e-commerce business is involved with purchasing and selling of various products over the
Internet. Here, the business strategy for Online business car rental is analyzed. Further, different
business models of e-commerce are demonstrated here. At last, different marketing over the Internet
and advertising tools are discussed in this study.

2E-COMMERCE BUSINESS STRATEGY
Table of Contents
1. Introduction:......................................................................................................................................3
2. Discussion on e-commerce business strategy:...................................................................................3
3. E-commerce Business Models:..........................................................................................................5
4. Conclusions:....................................................................................................................................11
5. Recommendations:..........................................................................................................................11
6. References:......................................................................................................................................12

3E-COMMERCE BUSINESS STRATEGY
1. Introduction:
The e-commerce is the task that deals with buying and selling of products over the Internet or
online services. The strategy is the summary regarding how one can store to plan in achieving the
goals and develop the place in the market.
In the following report, the e-commerce business strategy for business-car rental is discussed.
Next, e-commerce business models are analysed. Lastly, advertising tools and online marketing are
demonstrated here.
2. Discussion on e-commerce business strategy:
The industry of car rental offers convenience and mobility to the people who possess cars.
However, this is an option towards lucrative commuting for leisure and business travellers.
Moreover, with the rise of this sector, financial development and increase in per capita income and
quick transportation has got highly developed around the world (Bayram 2018).
While considering the business strategy for present car-rental, various aspects are reviewed here.
Nature of competition:
There is improved transparency while making the booking over the website. This comprises
of more transparent data about the surcharges and cost of optional extras. This consists of better data
at the stage of booking regarding the insurance products and voluntary waiver (Batra 2018). This
highlights more transparent policies of fuels and more upfront data regarding the post and pre-rental
inspection tasks of the vehicle.

4E-COMMERCE BUSINESS STRATEGY
Type of services and products to be provided:
They must consist of a broad range of choice vehicles displaying the minimal miles showing
on the clock. Here, safety and reliability are the keys. Apart from this, various travelling aids and
additional products are helpful on the path.
Unique values offered:
The singular values offered includes the products to be found easily over the Internet. Here,
free and quick shipping is an intention and there are facilities to browse, compare and make a
purchase from any place. Moreover, there is sharing of passions and values of the customers and
helping must be easy to seek and establish communication with. Then, there is detailed order
tracking over the Internet and smart policies of return. Besides, there are customized
recommendations for repeated browsers and shoppers along with saving and subscribing. Moreover,
there is upfront pricing and transparency along with automatic delivery.
Distinguishing processes:
The customers are able to access the service and product with the help of numerous channels.
Further, the products are seen as commodities and the expense as the essential point of tipping for
the clients. Also, the marketing comprises of promotions and campaigns and the reliability is an
integral part of the strategies of customer retention.
Level of personalization and customization:
The personalization must be happening while meeting the necessities of customers. The
usage of data mining technology for making the experience of consumer shopping is much
memorable and must be exciting. Next, the customization must be done from the products for
meeting and customizing the web experiences.

5E-COMMERCE BUSINESS STRATEGY
The various e-commerce strategies include the following.
Integrating the date:
As the cultivating the consumer loyalty and trust is considered, the key to personalization is a
great approach.
Going straight to the source:
The businesses must not wait for the customers to find the market. Instead, the industry
themselves must move to the clients. Otherwise, there are high chances of losing clients.
Developing on the online presence:
They should be focusing on website navigation. Further, they must personalize their
experiences and optimize the functionality of shopping carts. Also, they should be assured the site is
been mobile-friendly. Moreover, they must maximize the functionality of the shopping cart and
cultivate a positive image. Lastly, security is to be personalized.
3. E-commerce Business Models:
From the dawn of the first online shopping, the online shopping system that has been
introduced in 1079, it is e-commerce has been consistently diversifying and rising. At present, e-
commerce has been encompassing a varied and massive range of various models and different
formats. This has been taking place between business with other businesses, consumers and
businesses and consumers and other consumers. Here, the consumers turning to be the vendor has
been putting items for sale over the Internet. Here, the craze of subscription has been fetching the
types of goods to get delivered on parcels and boxes for the doorstep of the people. Here, the social
network has turned out to be the retail outlets with the rise of social shopping. To understand the

6E-COMMERCE BUSINESS STRATEGY
maze of various kinds of e-commerce various comprehensive guides towards the business models
are to be considered and the ways, they have been working. This is with first instances from around
every sector. The strategies are highlighted below.
Business-to-consumer:
As one think of the e-commerce one must think of the B2C models of business. This is retail
sales that are made from the entity of the company to the individual. It is seen for most of the
entrepreneurs, this model of B-2-C is the easiest to begin and has been bringing the overall success.
Business-to-business:
This B-2-B commerce is seen as the transaction taking place between the two companies. At
the broadest sense, the sales of B2B has been notably higher than the B2C. This is because the
business model involves various kinds of wholesale transaction. Here, rousingly the B2B buyers
have been utilizing the ecommerce. This platform can include the following aspects. The first one is
self-service. This refers to the re-ordering from the website of ecommerce and has been more
effective than to make faxing the orders. Then there is the mobile. It includes the capability to check
the rules and put laws from the device of mobile. Next, there is B2C like experiences of shopping.
Here, the B2B buyers are been accustomed to the features of B2C and the smarter convenience for
the necessities of personal shopping. In this way, B2B commerce has required the feel such as B2C.
As the clients involve the business, they must be provided with smart B2B experiences.
Business-to-government:
This has been closely related to B2B ecommerce. With the help of B2G, a government entity
can be provided to the clients. It has been common fo0r the sales of B2G to be based on the prices of

7E-COMMERCE BUSINESS STRATEGY
negotiated contracts and involve the processes of vetting. Here, the sellers should be meeting
particular requirements.
Moreover, it has been also possible that the sales of B2G ecommerce have been occurring on
the ecommerce site that is managed by the government. Here, the suppliers have been providing the
product feed. At this sense, it has been similar to post products over the marketplace. Further, B2G
ecommerce is a regular channel for various types of sales. However, the establishment of the channel
has been considering much effort and time.
Consumer-to-consumer:
Under the C2C Model, people have been making sales directly. The C2C is also a practical
side for the latest entrepreneurs.
Government-to-consumer:
Here, the model demonstrates as the public sector and the government entity has been using
the ecommerce for selling the services and goods for the consumers. Besides, the entrepreneurs, this
model of G2C is the useful scope as one develops the ecommerce software. Apart from this, it has
been unlikely that one can utilize the model.
Government-to-business:
Here, the final business model has been listing the government-to-business. It has been
considering the receiving of the payment for government services, tax payments and online bill
payments. With the G2C, the under the G2B model has been delivering the services and software
across the transactions. This is instead of providing real services and goods to the entrepreneurs.

8E-COMMERCE BUSINESS STRATEGY
For the current business the for car rental over the Internet, the following are to be considered.
Value proposition:
The value proposition is the value statement meeting various criteria such as communicating
to the clients regarding how renting the cars over the Internet solves the specific issues and develop
the lives in a significant manner. The headline must be kept concise describing the advantages offers
and tied to the clients. In the subheadings, the primary features and benefits known to the customers
are needed to be expressed. Further, the graphic or image must reinforce the message to be a
powerful strategy.
Revenue model:
The revenue comprises of the overall quantity of the amount received with the return on
investment by the rents provided for a particular period. Thus it is an integral part of the business
model. The online car rental business can create revenues from numerous streams of income like
affiliate marketing, subscription and advertising. This is helpful to sell services along with
information and contacts.
Competitive environment:
Under the marketing scenario for the car rental, the competitor analysis is just a little part of
the overall strategy of the business. This involves the global analysis of the threats, opportunities,
weaknesses and strengths of the perspective and present competitors. This also includes the
technological, economic and political influences. This has been impacting the way how the business
can compete. For this, one of the smartest tool to analyze the competitive analysis of the market of
the model of Five Competitive Force developed by Porter.

9E-COMMERCE BUSINESS STRATEGY
Online marketing and advertising tools:
The online advertising and marketing tools provide smart scopes for organizations for attracting
potential clients. This is also helpful to rising revenues.
The tools: Justification of choice and how they attract customers: Benefits of using: Challenges in
using: Methods to measure the outcomes
The Search
Engine
Marketing
This is helpful
to promote the
websites through
the result pages
of the search
engine
Engaging the
SEM for quick
traffic boost is
the surest way of
driving the traffic
for the site. This
happens in the
short run and
having minimal
effort
However, setting
that or forgetting
the SEM is not a
good way out.
Numerous
visitors never
automatically
indicate lots of
business. Here,
the tracking
assures that
investing in SEM
is useful in
paying off and
performing off
The efficiency of
the SEO
campaign can be
measured the
business can go
for the program
of SEO analytics.
At most of the
cases, the
services are
minimally priced
and free in
nature.
Google Analytics It is helpful since
it takes just a few
minutes to
At Google
analytics, the data
can be collected
However, the
information is at
many times
Here, the
outcomes can be
measured through

10E-COMMERCE BUSINESS STRATEGY
include the
analytics code to
the website. This
provides the
capability to
track every
activity by all the
visitors
from various
sources and
platforms. Apart
from these
custom goals are
there one can
track the platform
of e-commerce
complicated to
find. Further,
there are various
dashboards and
much more to
look at
understanding the
specific
campaign of
social media
campaign has
been drawing
traffic to the site.
This data is
helpful to adjust
the future
strategy to
capture similar
outcomes.
Further one can
seek a specific set
of various
keywords to
maintaining the
organic traffic.
Further, one can
change the
attention to the
keywords
assuring that one

11E-COMMERCE BUSINESS STRATEGY
use that to
develop content
down the road.
4. Conclusions:
The above study demonstrates the understanding of the primary challenges and key drivers
that is witnessed by digital enterprises. This is helpful to understand the global markets, consumer
behaviour social media, business processes and technology infrastructure. The study is useful to
understand the ways to accept online reservations and control the complete fleet. Moreover, the
review is helpful to examine the weaknesses and strengths of the current presence over the Internet
before developing an effective and customized strategy and supervise the successful deployment.
5. Recommendations: Considering the superior omnichannel experience in car rental:
This should be delivering seamless experiences at all the touch points. This is done through
the proper mixture of offline and online services.
 Personalized engagement in the rental:
This can be done smartly through the location detection strategies.
 Adding value to the services: