Citizenry Solutions: Business Plan for Security Recruitment Agency

This document presents a comprehensive business plan for Citizenry Solutions, a recruitment agency specializing in security services, based in London. The plan outlines the company's core services, including recruitment of security professionals, and details its immediate and future business aims, such as expanding within and outside the UK and securing seed funding of £40,000. The management structure, including team roles, responsibilities, and skill gaps, is defined, alongside a job advertisement for a marketing role. The plan identifies the target market as businesses requiring security services in the UK and highlights the company's competitive advantage. Market research, including primary and secondary methods, competitor analysis, and a SWOT analysis, is provided. The marketing strategy focuses on online platforms, detailing the marketing mix and launch plan. The operations section covers premises, equipment, transport, legal and insurance requirements, and fixed monthly costs. Finally, the plan outlines the costs and pricing strategy for their services.

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Table of Contents:

Section One
Scenario B: Recruitment agency specialised in security.
Business Overview
1.1 Business summary: Please write business outline. (who, what, where, When and how)
Citizenry solutions is a recruitment agency which is dealing in providing recruitment services
specifically in Security. The company is providing security recruitment services and the company is situated
in London. The company is performing their business in various areas of London in which the company is
providing security services and meeting requirement of their customer in appropriate manner. The process of
delivering services includes training and hiring, in which needs of clients are collected and then by opting
prominent recruitment practices, needs are met.
1.2 Describe your core product or service:
Core product of Citizenry solutions is providing recruitment services of professional and other, but
the company is well known for providing security services in order to provide proper security system to their
clients. Company is providing cyber security recruiter, security operator and many more. Citizenry solutions
is having range of their services in UK and prominently they are going to provide security services in which
they are attracting talent.
1.3 Your immediate and future business aims:
Future aim of Citizenry solutions is to build a strong network in order to sustain in the market. On
the other hand company is dedicated for providing security services so they are planning to exhale some
other areas of UK and outside UK as well. Besides this Citizenry solutions is having aim to obtain funds so
that they can expand in market and compete with market rivals in appropriate manner.
1.4 Please state the amount of seed capital required: (Up to a maximum of £40,000)
£40,000 is the amount of seed funding which is required by Citizenry solutions in order to exhale in
market opportunities. Seed capital is defined as capital which is required in order to initiate a new business.
In this context Citizenry solutions is willing to obtain funds from government so bifurcation of their required
funds are elaborated as under:
Research and development: £10,000

Advertisement: £10,000
Marketing: £10,000
Recruitment: £10,000

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferable and professional skills).
Communication skills: This is one of the prominent skill which is required to be existed in
professional team. With the help of effective communication skills idea can be pitched in the market in
appropriate manner. Similarly as Citizenry solutions is planning to pitch their idea in front of government so
as to initiate their business. So in the presence of communication skills professional team can present their
idea in front of investors in such a manner that they can get funds in easy manner.
Problem solving skill: Being a start up the newly established company is going to face numerous
challenges and this skill is significant in order to deal with coming complexities. In this context, professional
team is pertained with this skill so as to tackle future challenges occurring while initiation of business can be
dealt in optimal manner.
2.2 Each team member’s roles and responsibilities:
In a start-up every team member is having their own roles and responsibilities which are explained as
under:
 CEO: CEO provides direction and takes managerial and operational decisions.
 Organiser: They plans logistics, and contingency situations.
 Marketing officer: Marketing officer is having role of performing marketing communication and
prepare strategies of marketing and service positioning.
2.3. Identify your company’s skill gaps, then chose one role and create an advert with the skills
required and their roles and responsibilities.
Skill gaps:
As Citizenry solutions is a start-up so the company is still finding skills and expertise for their
organisation. In current time the major skill required by the entity is to place their organisation in the minds
of customer and for this marketing functions are undertaken. In the context of skills, marketing skills are
creating gap for the company to understand needs of their customers.
Job advertisement
Job role: Marketing personnel
Skills:

 Effective communication skills
 team work ability
 Interpersonal skills
 Multitasker
Roles and responsibilities
 Understanding needs of marketing
 Contribution in implementing marketing tactics
 Arrangement of marketing activities
 Providing assistance to marketing manager for performing departmental operations.

Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed customers based:
Target market for Citizenry solutions is UK as demand for security services in UK is high and the
company is willing to unleash those area by providing security recruitment services. In UK security services
are used by almost all the organisation and their recruitment is a major task, in this context Citizenry
solutions is trying to minimise burden of recruitment in such a way that professionalism can be inserted.
For Citizenry solutions their customers are business organisation those are willing to undertake
security services. In this manner Citizenry solutions is trying to put their focus over prominent business
through which they can pitch security services which are provided by them. On the other hand as the
company is a start up so this is imperative that they induce proper market in which customer can be pitched
in such a way that high edge in competitive market can be attained.
3.2 Describe your perceived competitive advantage/USP:
Citizenry solutions is engaged in providing varied recruitment services such as HR consultants,
other manpower services, specialist, security services to their potential customers. The company is
specialised in providing security services in which they are investing in their employees which leads them to
face market competition and enhance skills of employees as well. On the other hand, Citizenry solutions has
analysed market demand in UK as in regard of security services so in this way they are able to grab attention
of huge mass due to which Citizenry solutions is able to receive competitive advantage in marketplace.
The major feature of the organisation is that the company takes whole responsibilities regarding
those services which is being used by customer and in this manner Citizenry solutions is making their
distinct identity within marketplace.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary research.
Provide a questionnaire with 5 suitable questions and state the objective of said questions.
Marketing research in recruitment agency is defined as searching of new habits in which needs and
demands of customer can be understood in such a manner that market behaviour can be understood in
optimal manner. Recruitment agencies are willing to inhale continuous improvement due to this various
strategies are used by them for promoting business in proper manner. Market research includes two aspects
such as primary and secondary.
Primary research is associated with methodology by which a researcher collects data in direct
manner and they do not depend on previously researched data. Primary research includes highly focused
solution in which higher advantage can be attained by business in respect of market. Besides this primary
research is a pinpointing approach in which differentiated issues are analysed and related problems are taken
out. In this context for Citizenry solutions primary research is highly essential for them as they are starting
up their business so by performing primary research the company can understand various marketing
concepts which are essential for them to be undertaken. Examples of primary research is interviews, online
survey, group focus and many more.
Secondary research is defined as obtaining results by using data of primary research. This type of
research is cost effective and in the context of Citizenry solutions secondary data may be helpful for them in
examining market trends and customer perception as well. Besides this projection can be provided by
analysing secondary data. There are varied business which are providing homogeneous services like
Citizenry solutions and for examining market inclination secondary research is highly beneficial for the
organisation.
In the context of Citizenry solutions, the company is trying to undertake both the research method in
order to understand market needs and customer inclination. This research could be helpful for them to
manage service quality and by which they can easily attain prominent position in the marketplace. There are
several aspects which are required to be undertaken by Citizenry solutions before initiating their business
and by primary and secondary research these aspects can be fulfilled and understood as well.

4.2 Competitor analysis
(Based on your market research, analyse two key competitors and explain how your business will
compete with them)
Citizenry solutions is having so many market competitors as UK is hub for recruitment agencies and
immense services are being delivered by variety of competitors. Michael Page Recruitment and The Course
Mix are the major two competitors for Citizenry solutions. In order to deal with these competitors Citizenry
solutions is using varied strategies in which they are trying to pitch customer in such a way that their
customer base can be increased and market rivalry can be managed. In this regard benchmarking plays one
of the significant role in which competitors strategies can be examined and undertaken by Citizenry
solutions. Besides this in order to compete with rivals, Citizenry solutions is required to map their
competitors so that to get to know regarding geographical position of their brand through which customer
targetting can be easily performed by the organisation. At last Citizenry solutions is required to those
competitors threats which are rising in fast manner within marketplace.
Citizenry solutions is going to launch their services through online platform due to pandemic
COVID-19, this is providing major opportunities to them for proving their distinct identity and to deal with
competitors in effective manner.
SWOT analysis
Strengths
 The major strength of the company is that they are going to launch their business with the help of
social media and in this way they are coming up with an emerging feature through which they can
sustain in the market.
 Besides this Citizenry solutions is dealing in majorly a single field which enable the company to put
their high emphasis over one sector and attain fuller efficacy.
Weaknesses
 The major weakness of the company is related to market pitching.
 Another weakness of Citizenry solutions is associated with
Opportunities
 The company is having opportunities in order to sustain and grab more customers from marketplace
by analysing needs and demands.
 After getting loan the company can make their distinct identity so as to sustain.
Threats
 The major threat is related with dealing with competitors
 Being a start-up the company is having shortage of funds.

4.3 Marketing strategy
As Citizenry solutions is going to start their business on online platform this is the major reason that
company is using social media channels for promoting their brand.
Marketing mix Product: The major product or service of the organisation is security recruitment services. Price: The company is using competitive pricing strategy Place: Citizenry solutions is launching their services in the markets of UK.
 Promotion: Through social media channels Citizenry solutions is promoting their business.
4.3b. How and where will you launch your product or service.
Citizenry solutions is trying to launch their services on online platform so as to provide ease to their
customers.

Section Five
Operations and logistics
5.1 Premises:
5.2 Equipment & Set up Costs:
Product Amount Cost.
Machineries
Computers
Furnitures
Plant
5.3 Transport needs:
These are the aspect which is required in order to transport assets to the business premises.
5.4 Legal requirements:
Implication of Partnership Agreement, companies act.
5.5 Insurance requirements:
Business Insurance etc.
5.6 Other required Certifications:
5.7 Fixed monthly Costs as per cash flow:
Items Costs
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