Unit 27: Teaching & Training Practices in Marketing - City College

This report provides an in-depth analysis of teaching and training practices within the marketing specialization. It explores the key aims of education and training, delving into philosophical issues related to curriculum design, societal influences, and the impact of technology. The report describes the aims and structure of key qualifications and learning programs, including awarding body specifications, academic content, vocational standards, skills acquisition, and employability. Furthermore, it examines the importance of body specifications, curriculum requirements, syllabus necessities and academic content in the area of marketing. It also analyses the inclusiveness of different approaches to planning and preparing learning programs, considering curriculum issues and emerging technologies. The report further discusses how teaching and learning resources, including new technologies, meet individual learner needs and promote inclusivity. The aim is to provide a comprehensive overview of effective teaching methodologies and resources in the marketing field.

Unit 27: Teaching in a marketing area………………………………….
Related images with sources.
Contents with page number.
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To:
Subject: Workplace Teaching
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1. Introduction
The report aims to analyse the teaching and training practices in the own area of
marketing specialisation. A teacher itself requires many area of knowledge and skills which
helps them to teach in their specific filed. There are many ways and techniques which helps
in providing better knowledge to the students. Learning and training are both continuous
process that never stops in an individual life (Zahay, and et.al, 2019). The students keeps on
learning new thing while teachers do it too. They provide knowledge and information on the
basis of their own experiences. Therefore, the teaching requires setting of aims, analysing
suitable skills and adapting to changing technologies. Also, it creates requirement of
curriculum, lesson plans and assessments to make the learners aware about every key topic
and gain good scores in their education. Therefore, this report is going to analyse the aims,
objectives, skills and trainings require in the marketing field. Also, there will be discussion
about the philosophical issues which demonstrates what went well in the trainings,
workshops and how it could be improvise. Along with this, there will be discussion about
learning programmes in own specialist area which shows how the lessons will be delivered.
In addition to this, there will be showcase for the need of assessments.
2. Findings
a. An explanation of the key aims of education and training, and an analysis of its key
philosophical issues (ref. 1.1, 1.2).
My specialist subject area is marketing The key aims are:
To deliver right marketing techniques by learning its theories and principles.
To develop marketing skills to improve knowledge area of students.
Education is the most important aspect in life. It is the process of gaining knowledge for the
overall growth. On the, other hand training is the process of developing or learning the skills
in a particular job. Education and training has some key aims like all rounder growth, social
aim, and learning aim for the overall growth and acquiring key skills. Philosophical issues for
Education and training includes critical thinking, giving them unnecessary skills which are
not required. Marketing in this generation required high key skills because technologies are
very dynamic in this ecosystem (Wilson,, 2021). They are changing and evolving every
single day. Education in marketing sector requires years of experience and knowledge.
Marketing involves different strategies like Distribution, financing, product planning,
promotion, risk management, selling etc. These all are the factors and steps of marketing
which requires to run a business. Marketing education is not easy it is very complex to
understand it requires all the efforts of a person. Right set of training and development helps
the person to understand about this industry. Marketing requires a certain number of skills
which can be communication skills, leadership skills, interpersonal skills, data analysis and
analytical skills.
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These skills are important in this sector for better opportunity and growth in the
market. In order to acquire all these skills every one requires perfect field training in this a
person has to do field sales in order to get the knowledge of all these factors. There are
different types of training in this sector for the personal and overall growth. These are vital
trainings to get successful like learning new skills relevant to the business, understanding
about the market deeply and evolving according to the market, always understand about the
new technologies. Investing time is the main factor in order to attain the marketing skills it
will improve our knowledge and helps to get better results in the future (Liu, and Levin,
2018). Education in the marketing sector is the tough job and to pass on these skills to other
person in the teaching sector is also difficult task for any person. It requires many years of
experience and dedication to do the job.
Being a teacher it is important to acquire all the key skills in marketing and all the
skills in teaching as a teacher it includes critical thinking, patience, communication skills,
time management skills, leadership skills. These all are the skills required to become a good
teacher who has the knowledge of marketing and also know how to deliver these skills to the
other peoples in this field.
An analysis of the key philosophical issues.
In the education and training, philosophical issues are in context of the society, believes,
assumption which considers by a teacher and students. Every individual has different
philosophies to learn the topic and provides its knowledge to the number of students.
Development of philosophy is the main criteria to be an educator. A perfect philosophy does
not exists as it is completely based on assumption, own experiences and beliefs. Each
experience and each scenario will make the educator move towards creating more reliable
philosophy. Therefore, education and training require different philosophies so that, the
teacher could make decisions as per different students preceptive (Brennan, and Vos, 2021).
A teaching filed requires working and focusing upon every student behaviour, attitude,
knowledge and their way of learning.
Philosophical issues Strengths Weaknesses
The impact of COVID-19 on
delivery of qualification.
It impacts on collocation,
but in marketing it get
resolve through connecting
with the digital application
to the students.
The student are not taking
interest in learning due to
lock down situation and
there are not practical
implementation could have
been take place.
The ability of learners to use
technology to engage in
lessons.
The ability to make them
learn is good by showing
them effective and
interesting use of technology
in making projects.
Some students could not be
able to catch on
technological use due to
work pressure.
Delivery
techniques/qualification
include work-based
learning.
In the own area of
marketing, there are
demonstration of key factors
which involves acquisition
of skills and knowledge in
supporting students main
traits.
As in the marketing field,
the philosophy must contain
convening power, way of
talking, current trends and
market knowledge. This will
shows that how an
individual could cope up
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with the field of working
and the education must get
affect with these issues.
Demonstrations of using
models and images
It has strength as all the
students get keen to learn
with models which becomes
an easy task.
Demonstration may be
confusing.
Links to theorist techniques
in the class/planning
(Vygotsky and Dewey,
Piaget)
Linking with theories are
useful to cover perception of
students who have different
opinion.
These could have also been
confusing and time taking.
Learning styles/Role play/
Visits/Discussions/Video.
Videos and discussions. Role play and visits.
It depends on the teaching field that which philosophy or assumption for teaching will help
them to learn better. As in the marketing field, the philosophy must contain convening power,
way of talking, current trends and market knowledge. This will shows that how an individual
could cope up with the field of working and the education must get affect with these issues.
There are quite common philosophical issues in education. In the society about the
education and authority, critical thinking behaviour, the curriculum, society, cultural biasses,
own perceptions, modern changes and trends all these effects the education. In this area of
teaching, there is involvement of many workshops , plays, acts and role plays which helps in
showing practical representation of the marketing concepts (Hunt, 2020). It will helps in
analysing the key concerns regrading marketing skills like communication, leadership,
employability, experimentation and observation. All these area of study creates many
philosophical issues which may encounter the process of meeting the objectives. There are
much importance of the philosophical approach which helps in meeting with the objectives.
In my own philosophy, There are things which went will and there are those things also
which requires improvement. When I teach in marketing field, I will lead to present the visual
presentation and projects by preparing the marketing chart and variables. It is based on my
philosophy that is need to the full potential of the students in understanding the facts. It will
boost their critical knowledge and analysation and working upon the facts. Therefore, it will
shows that how the education will shape the perspective of the students and their view points.
There are many approaches related to these which are teacher centred, student centred,
society centred, which includes Perennialism, Progressivism, Social Reconstructionism,
Existentialism, Behaviorism, Constructivism, Conservatism, and Humanism. As
Existentialism and Perennialism consist among teacher centred philosophies which shows
that the education system of the united states (Crick, and Crick, 2021). As very country has
their own education system which reflects that, there will be ease in the formation of
curriculum.
b. A description of the aims and structure of the key qualifications learning programmes
offered and of the delivery (ref. 2.1, 2.2).
This should cover information on the awarding body specifications, curriculum or syllabus
requirements, academic content, vocational standards, skills acquisition, employability,
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functional skills, wider personal skills, developing student confidence and competence.
Structures, e.g. units of learning, mandatory or optional, credit accumulation, modular, linear,
holistic, sandwich including work placement, work experience or placement.
The aims and structure plays an important role in teaching field. For a teacher, there are
specific requirements of skills, information, academic context, vocational standards, work
experiences, various styles of teaching and learning and more criteria (Vlosky, and Wilson,
2020). This defines that, a teacher needs to be specific while delivering information and
knowledge to the students. Therefore, it has ascertained that, there will be standards that
should be kept maintain under the city college. In order to work with the other mentors,
trainers and students, it is required to be much particular about body language, ways and tone
of speeches, curriculum syllabus requirements and many more. All these criteria are
showcased below:
Body specifications: In a marketing trainer or educator, the body specification must
include a good personality with professional dressing sense. There is no need of unfavourable
styles and keep one self simple and decent. The teacher must look confident and presentable
to influence the students. These body specifications are necessary to include in the teaching
practices to maintain a healthy and professional environment of learning and trainings.
Curriculum: The requirement of curriculum shows that, all the topic needs to be
cover one by one. So that, this will be set through evaluating all the topic with subheading
with their estimated date and months. In marketing field, a perfect curriculum looks like
which starts from evaluating the concept of marketing, its principles, methods, approaches
and practical application on the case study. This shows that curriculum must be set with an
specified version structure of the university (Jones, 2019). This should be formed by
analysing the activities which will take place in further sessions. So that, as a teacher, there
will be no overlapping and delays in teaching important lessons. After one topic, there should
be one test for self evaluation and check the knowledge for students. This could be both in
online and offline ways that shows that. These will stick the students towards the curriculum
activities.
Syllabus requirements: In the marketing field, the syllabus requires poster,
presentations, books, articles, case study. The topic contains all the facts, principles,
approaches and skills of marketing. These requirements must be fulfil to demonstrate the
necessary requirements of syllabus. It includes case study topics, marketing techniques, traits
and skills which require to be a marketing manager. In order to learn in marketing concept,
there is necessity to focus on developing tag lines, knowledge of market, targeted audience.
All these skills are necessary for the organisation.
Academic content: in the area of marketing, academic content requires ways of
teaching by maintain an academic depth in the knowledge and information. Therefore, it
requites use of simple words, subjects, topics, keywords and language which is
understandable by students. In academic area, mainly the focus is put upon the theoretical
knowledge by describing principles, theories and keys aspect of the marketing (Ferrell, and
et.al 2021). Therefore, it is required to work ion building strong academic context.
vocational standards: In the vocational standards, there is requirement of both verbal
and written communication methods. In these kinds of methods, there is requirement of the
clear voice of speech and tine which could be understand by others. Therefore, vocational
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standard plays crucial role in the field of marketing. It is essential part to convenient other
audience about the product and service of the organisation.
Employability: in the employability skills, the marketing manager mus have
cooperative,. Convincing and interpersonal skills to perform various marketing functions. It
shows that, a good employees must have leadership and good communication to make sales
of the company and achieve targets,. Also these marketing mangers needs to have specific
goals in the promotional strategy as well.
Functional skills: These skills are all about performing function in the workplace,.e
this shows, the marketing student must have capabilities to work in pressure, maintain team
working, keep teams on the right track and perform function by achieving its deadlines
(Spiller and Tuten, 2019). This could be done through analysing marketing techniques and
learn to apply it in practical manner. 2.1
It is essential part of teaching that it should include specific aim for the development of
students in a specified period of time. The structure of whole course related to develop a
learning programme is crucial for a business. In the recent times in the field of teaching, it is
major responsibility of a teacher to focus on goals and objectives (Holbrook, 2018). The
major aim of qualification I am teaching is to develop effective knowledge related to
marketing and its major dimensions. The main qualification related to teaching is to develop
practical knowledge of marketing in the students. There will be ten major units in my
marketing plan which will be mandatory for the students to be performed in an ethical
manner.
The teaching will also include exam and the exam will be performed using online
approach for increasing participation of students. In the exam there will be major questions
asked related to marketing along with solving case studies (Phelan, 2019). The solving of
case studies will help students to develop essential knowledge related to marketing. This will
be utmost priority of teaching will include practical assessment of the students on the basis of
online tests. The teaching will be performed using practical problems and their solutions
based on online examination. Practical marks will be given to students on the basis of their
performance and online tests will be held on monthly basis (Grewal, Meyer, and Mittal,
2022). The classes will be taken on regular basis in the evening in order to create
convenience for the teaching. All major academic institutions should create flexible
development in the field of teaching for long term development and success of the teaching.
Creating a user friendly environment in the field of teaching will be the topmost
priority in order to make students comfortable for teaching (Demetriou, Thrassou, and
Papasolomou, 2018). Distance learning will be also facilitated for serving the students
through help of online education. The flexible learning environment will help company to
regularly focus on key areas of development which will help the students. In the teaching
perfect strategy will be used for development of appropriate planning framework which will
help different students. Knowledge in a systematic manner related to marketing will help the
students to develop perfect and precise approach for business development. In the current
scenario, online education and demands are growing day by day with the increase in level of
education. In the development of online education, it is compulsory for an institute to use
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professional information and technology techniques (Cohen, 2018). The marketing teaching
also requires development of a key strategy which is helpful in increasing role of focused on
management. Marketing principles will be effective part of teaching in order to develop
ethical and sustainable operations in a systematic manner.
It is key role and responsibility of a teacher to include different ethical practices and
apply them in teaching to lead the teaching environment. All major academic institutions
should set a good assessment and evaluation approach which is beneficial for increasing
knowledge related to marketing (Elbeck, 2018). The academic institutions should also prefer
to provide distance education with creation of online learning environment or virtual learning
environment. 2.2
The planning and preparation of the learning program is essential. The whole course of work
carries out in with the programmes that has developed within the specific field of area. There
I requirement of particular approach which helps in achieving programmes objectives and
aims. Therefore, it is required to creates approaches by understanding student perception,
their needs and want and deliver learning programmes effectively. So that, in won area of
marketing, many approach is to provide online teaching and take classes from online
channels. It feels the students comfortable to do the assessments (García-Haro, and et.al).
There are different kinds of amassment which are formative and summative. It involves
initial assessments which carries out the test on the basic knowledge of the students. The
students are required to be free to ask questions and involves in the drams, plays and acts, so
that approach is to plan campus and trips among students which keeps them interested in
learning concepts. 2.3
CONCLUSION
The report has concluded that, teaching and training are the vital practices for both
teachers and the students. These practices requires assessments of many skills, knowledge,
and guidance which will help a trainer to be proficient in tier field. Therefore, the report has
identified aims of education and trainings which shows that communication, leadership and
creative thinking are the skills to be a marketing manger and a teacher. The student who
studies in this field needs to work according to the curriculum so that, no important topics
will be missed. Therefore, it is required to plan and deliver the teaching practices effectively
in order to meet with learners requirements.
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REFERNCES:
Books and Journals:
Zahay, and et.al, 2019. Effective resource deployment in digital marketing education.
Marketing Education Review, 29(3), pp.182-192.
Wilson, J., 2021. Teaching international marketing. In Teaching Marketing. Edward Elgar
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Liu, Y. and Levin, M.A., 2018. A progressive approach to teaching analytics in the
marketing curriculum. Marketing Education Review, 28(1), pp.14-27.
Brennan, R. and Vos, L., 2021. Introduction to Teaching Marketing. In Teaching Marketing.
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Hunt, S.D., 2020. For re-institutionalizing the marketing discipline in Era V. AMS Review,
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'Crick, J.M. and Crick, D., 2021. Teaching marketing to non-marketing majors: tools to
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Phelan, J.E., 2019. Teaching and Learning Cultural Metacognition in Marketing and Sales
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