Business Plan: Resource Management for City Cruises Greenwich Pier

This report presents a business plan for City Cruises Greenwich Pier, a small tourism company in London. It begins with an executive summary and company profile, followed by an analysis of the current situation, focusing on human resource practices and operational challenges. The report explores resource management, including financial, technological, and human resources, and formulates plans for improvement through training programs, technological advancements, and strategic recruitment. It applies theoretical concepts such as experimental learning and social theory of technologies to justify the proposed strategies. The evaluation and appraisal section assesses resource utilization against operational plans, emphasizing the importance of skilled trainers, IT specialists, and financial planning to enhance customer service, improve profitability, and achieve long-term business objectives. The report concludes with recommendations to maximize resources and take remedial actions.

Business Plan

Table of Contents
Executive summary.........................................................................................................................2
Introduction and Company profile...............................................................................................2
Small business current situation..................................................................................................3
Human Resource and Operations Functions................................................................................5
Theoretical Applications..............................................................................................................6
Evaluate and appraise the use of resource against operations plans...........................................7
Formulate the plan to make sure that resources are maximize and remedial actions taken........9
Conclusion.................................................................................................................................11

Executive summary
The current report determine the current HR practices within the City Cruises Greenwich
Pier which is a small business in London. Through the report, it provide an opportunity to
investigate and plan a the resources which are requires in order to attain the organization and
objectives. As Human resource plays an important role in the success of a business and they also
help a business to reach at further level of success. Further HR management also regulates all the
human resources in an efficient way so that a business gain a competitive advantage of the
company.
Report will describe the current situation of the company and the describe the issues
which company face while operating its business. Also provide the plan in order to improve the
current situation of the firm by offering the best variety of customer service and use of latest and
advance techniques as well. Through this report, researcher will develop a business plan for all
the effective resource so that it will help to minimize the issue and improve the overall
performance of the company.
Introduction and Company profile
The human resource functions mainly includes recruiting, providing training and
development session, motivate employees, performance appraisal etc. in the same way, the
current report will also clearly helps to understand the meaning and importance of human
resource management. For the report the chosen company is City Cruises Greenwich Pier which
is a small tourism company who provide better accommodation facilities to the customers so that
they will enjoy their vacations in London. Company offers different variety of accommodation
facilities as per the needs and also make sure that they provide best customer services to their
customers at reasonable rates such that by offering online booking services to their customers.
The company main objective is to develop a strong position in market, to improve the customer
service, improve the profitability, use advance and latest technology for booking purpose and
attract, retain and develop the talent workforce for the company.
Also, the goal of the company is to gain high competitive advantage and that is why, it is
essential for the firm’s HR to keep attracting range of new employees and manager who support

business to reach at further level of success. That is why, the report will provide important
information on HR and operations functions and how quoted firm attain the define aim and
objectives through a resource plan.
Small business current situation
As per the current situation of the company, it is analyzed company have good human
resource management system and they always recruit the best employees for the company but
due to lack of technological resource, company not meet the define aim and objectives. Further,
there is no proper training session is organized for the employee motivation though, HR of City
Cruises Greenwich Pier provides financial and non- financial reward system to their company.
Not only this, as per the current situation, company have skilled workforce, but do not conduct
the training session that will assist to perform the work in better manner. Further company
develop training and development programs but do not have skilled trainer who easily perform
the work in better manner (Bratton and Gold, 2017). On the other side, it always use ethics in
order to mange their employees and also treat everyone in fair manner. So that it will help to
motivate the employees and improve their performance as well.
Further, quoted firm also recruit and select the most suitable person for every vacant
position and also commit to improve the overall productivity of an organization. So it is clearly
reflected that company needs skilled trainer, some IT specialist who may easily introduce new
software for attracting customers (Armstrong and Taylor, 2020). This is possible only when the
company have enough resources and in order to manage the issue, the company require some
basic resources which are as mention below:
 Human Resource: Company requires skilled workforce in order to meet the define aim
of the City Cruises Greenwich Pier.
 Financial resource: such that cash, short- term bank loans
 Technological resource: software and hardware
 Equipment: office equipment, machines.
City Cruises Greenwich Pier need the adequate skill requirement in order to operate the
business by attracting new customers, for that it has to introduce new software for the booking

and provide training session to employees so that they will easily manage the work and also
enhance the customer service as well. Thus, for this, the forecast human resource requirement for
the company is as mention below:
Human resource Plan
Position Quantity Attracting method Key skills and task
Trainer 1 Through internal Method  Establish good
relation with
employees
 Provide them
knowledge regarding
online booking
 Develop soft skills in
training session
 Develop good
communication skills
for better customer
service
Manager 1 Through internal Method  Ability to manage the
branch operations
 Administration skills
 Ability to multi-
tasking
Skilled IT specialist 2 Through external method  Ability to Meet the
defined target
 Develop software for
urgent booking
For internal method, company use Intranet, notice in common place, employee meeting and
for external recruitment method, company will use employment agencies, newspaper
advertisement and web advertisement.

Technological plan: Firstly, City Cruises Greenwich Pier should determine the
technological resources and or that company require software resources such that it may
purchase from the suppliers so that IT Specialist may easily develop the new software for
recruiting new company and introduce new training software for the company’s employees
(Herrera and de las Heras-Rosas, 2020). Further, for hardware resources, computer is used and
make sure that it must be comply with the advance technology so that it will not cause any
damage to company’s working environment. Also, IT specialist make sure that the software must
be attracted and easy to access with low cost and high quality.
Financial resources: Under this, City Cruises Greenwich Pier should analyze all the opening
resources that will satisfy all the financial needs of the firm. For that, company should determine
the cost of acquiring financial resources and then create a budget to acquire resources and then
evaluate the financial resources are used in better manner or not. Make sure that assigned budget
is used and obtain at low cost.
Equipment resources: City Cruises Greenwich Pier will purchase the essential equipment
from market and get the detail and also maintain stock. Further a bulk purchasing also help to
buy a product at low cost and make sure that it is high quality and low cost. City Cruises
Greenwich Pier does not purchase any requirement at immediate basis and that is why, it have to
collect the information from website, software and direct contacts.
Human Resource and Operations Functions
This plan provide an overview and essential information on HR and Operation function
which City Cruises Greenwich Pier manage the resources in order to meet the define aim,
objectives for the long term goal i.e. 12 month. Thus, with the help to human resource, company
will easily manage the work and also attain the define aim and objectives of the firm as well. As
company is dealing in small area and for reaching at further level of success, there is a need to
implement the resource plan and this as mention below:
Resource plan
For
City Cruises Greenwich Pier
Period 1 year

Budget £255000
Resource Quantity Method of obtaining the
resource
Budgeted cost
Human Resource  8 employees
 1 highly skilled
trainer
 Through internal
recruitment method
 Through external
recruitment method
£250000
Technological
resource
 1 software
 6 computers
 Developing new
software for hiring
new employees
 Provide online
training session to
all employees
£3500
Equipment  5 table
 20 chairs
 Stationaries
 1 training room
in existing
building
 Purchasing
 Renting
 Existing resources
£1500
Theoretical Applications
As per the experimental learning, it is analyzed that the wants and needs of the learners
should be addresses and it is possible only when the company provide effective training session
to their employees. Pariona‐Cabrera, Cavanagh and Bartram (2020) also state that only
experience provides a person maturity and increase the learning power with a knowledge. That is
why, training is essential, by analyzing the current situation of the company’s performance, it
have a skilled labor workforce but they do not get proper direction and that is why, they find
difficulties and as a result, there is a need to provide effective training session to their
employees. Also, the theory state that due to personal involvement, the learner is also able to

conduct the self- evaluation test so that it will be helpful for them to understand the effect of
learning.
On the other side, it is also analyzed that in this modern era, every company uses
advance technology so that it will get better results. In the same way, HR of the company havce
concern to implement new advance application that help to attract wide range of customers
towards it. So by applying the social theory of technologies, it is analyzed that how the human
and technology affect each other. Theory also state that company should involve innovative
changes so that it will attract range of new customers towards It (Rodríguez, Molina-Castillo and
Svensson, 2020). By complying the same, City Cruises Greenwich Pier hire IT specialist who
easily attract range of new employees and also perform the work that helps in smooth operation
and improve the overall productivity of the company as well. Moreover, the theory also state that
technology does not determine the human action, but actually human action shape the technology
and that is why, with the changing environment, there is a need to opt the advance technology so
that it will help to improve the financial performance of the company.
By applying the same. City Cruises Greenwich Pier will easily meet the aim because the
HR of the company faces issue with the same, I.e. to lower down the financial performance,
employee low performance due to lack of effective training session, did not comply with
advance technology etc. Therefore, by using the models and theories, the quoted firm easily meet
the define aim and minimize the error as well. Further, it is also analyzed that, by making efforts
in order to improve the overall performance of the company, there is a need to use advance
tools and techniques so that it will help to minimize the error and provide better opportunity of
success as well.
Evaluate and appraise the use of resource against operations plans
In the opinion of Madi (2020) it is realized that managers of the company actually determine
the resources are in stock or not. If they currently do not have the stock, then it is quite
important for them to determine the way through which resources are used or obtain. Further, in
order to get the best quality of resources, each and every department of City Cruises Greenwich
Pier is responsible. But before that it is quite essential to evaluate the resource against the

organizational objectives because it make sure that all the resources are used in effective
manner. Thus these are as mention below:
 As City Cruises Greenwich Pier is hire trainer who is skilled and provide best training
to new and existing employees so that they will enhance the customer services. Under
this, the training session are organized as per the comfort ability of the employees.
For that, trainer should make sure that they use advance technology in order to
provide training session without the premises and working hours.
 Further, in order to improve the profitability of the company, City Cruises
Greenwich Pier should use all the resource in effective manner such that best quality
of human resource, equipment and physical resource, technology. Also, organization
may buying, selling, renting all the equipment as per the defined budget.
 Company also hire IT specialist in order to implement the advance technology
software that provide ease of booking and as a result, it will help to gain market share
as well as competitive advantage as well (Costa and et.al., 2016). Further, through
this online application, City Cruises Greenwich Pier will attract range of new
customers towards it so that it will help to increase the financial performance of the
company.
 HR main duty is to keep retaining the employees so that it will not cause any negative
impact upon the company’s brand performance. That is why, company keep retaining
new employees by using internal and external form of recruitment, that is why, it also
conduct the training session for the employees so that it will easily attract the range of
new employees towards it and solve the issue of HR.
Therefore, it is evaluate that the define resource plan must be reviews once in a year so that
further actions can be taken in order to implement the changes and examine the actual
performance of the firm (Kurbel, 2016). Also, by assigned budget and define resource plan,
company should hire the best employees who may easily improve the overall performance of the
company and also take the business at further level of success. In addition to this, for evaluating
the effort of HR planning function, the company of HR may compare with HR plan with the
objectives and make performance appraisal form and analyze the productivity of the employees
as well.

Formulate the plan to make sure that resources are maximize and remedial actions taken
According to Erfani, Pachos and Harou (2020) resources are actually managed by the
company but in the same time, it is also necessary for the company to analyze that company get
essential number of resources as per the scheduled time or not. As HR of the company needs
requires to motivate thee employees and that is why, it trying to implement the training session
and enhance their skills regarding advance technology usage. Also, for the training session,
company have to hire the trainer so that they will easily implement the changes within the
company. Further, City Cruises Greenwich Pier should also make sure that by recruiting the best
employees and IT specialist will help to develop the new software for attracting new customers
that will assist to improve the overall profitability of the company.
Further, by implementing effective training session by trainer and collecting the feedback
from the trainees will help to determine whether trainer provide effective training session to
them or not.
Schedule of the resource plan for City Cruises Greenwich Pier
Key task Duration
Create a resource plan and determine
the necessary resources
1 month
Examine the cost of resource 1 month
Method to obtain resource 2 months
Executing the plan 6 month
Evaluation and then take correct
action if necessary
2 month
In order to determine the success of City Cruises Greenwich Pier resource plan, the company
will collect the feedback from the employees who attend the training so that they review the
effectiveness of the training and examine whether it will creates positive impact or not (Inoue,
Arakawa and Murata, 2020). Also, to determine the effectiveness of the customer services, they
take review from the guest who stay in the premises. This will help to determine the customer
satisfaction level of the company and also, City Cruises Greenwich Pier also set the Key

performance indicators and review after 1 year that they are attain or not. Or else, there is
another option for the company that it may also evaluate the resource plan with a business
objectives and check whether it is met or not by analyzing the financial performance of the
company. Along with this, company also evaluate the success of the plan i.e. training session by
determining whether the employees improve their performance or not in order to attain the
define aim and objectives.
Remedial action
If organization did not follow up the above mention plan, then it cause negative impact
upon the business. But on the other side, there are another options available for the company
that will be beneficial and these are as mention below:
 May creates another resource plan that is known as Plan B because it will be better for
the firm for planning as well as require the resources by met with the specified time.
 Further, it is also recommended to the company that they should conduct effective
training session for every 1 week that will help to determine the strength and weakness
of the company. Along with this, whenever a new employee is hire within a business, it is
the duty of HR to make sure that they feel comfortable within the business area so that it
will not cause any negative impact upon business (Uddin and et.al., 2020).
 Further, company may also use temporary human resource and it is applicable only when
company do not want to invest on them for long term. Also, it is also analyzed that
company make a contract with the trainer annually and that person will come at the time
of training only and it may be once in a month or quarterly basis or half yearly basis,
means depend upon the need.
 Moreover, company will also outsourcing the resources which means that it may easily
find all the necessary resources internally then it may use outsource resource. It is so
because through this, they can easily implement the plans without any errors.
 Also, the company should start using the advance techniques for the booking offers such
that in order to increase the profitability, City Cruises Greenwich Pier may start offering
the discount vouchers to their customers. This strategy will help to meet the define aim
and objectives and also assist to attract range of customers towards it as well.

Conclusion
By summing up above it has been concluded that HR of the company needs to implement
the training session for motivating employees and that is why, they need trainer as a human
resources and financial resource. Also, study concluded that they want to introduce online
application by complying advance technology and for that they use technology resources.
Further, report concluded that by applying the theories and model, company will easily evaluate
the theories and concept such that theory of experimental learning and social theories that will
also assist to make sure that the plan is effectively measures. Moreover, through formulating the
resources plan, company will also easily adjust the resources and also make sure that it will
attain the define aim or not. Overall, if company do not want to adopt the business resource plan,
then other remedial actions are also taken that helps to meet the define aim and objectives.