SIM337: CitySprint Courier and Logistics Business Report Analysis

This report provides a comprehensive analysis of CitySprint, a courier and logistics company operating primarily in the UK. The report begins with an introduction to business management principles and then delves into an examination of CitySprint's external environment, including political, economic, social, technological, legal, and environmental factors, using a PESTLE analysis framework. It then explores CitySprint's corporate social responsibility (CSR) and sustainability initiatives, focusing on environmental impact, charity work, and local employment practices. The report analyzes the relevance of these initiatives to CitySprint's policies and decision-making processes. It evaluates the effectiveness of the organization's responses to external influences and identifies areas for potential improvement in its CSR and sustainability strategies. The report concludes with a summary of key findings and recommendations.

BUSINESS MANAGEMENT

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Give a brief overview of the primary external influences to which the organization is subject
and briefly explain the particular importance of each to the organization.............................1
TASK 2............................................................................................................................................3
Corporate Social Responsibility and Sustainability..........................................................3
Analyse its relevance to your chosen organization and how it influences policies and decision-
making within your chosen organization or industry-sector..................................................3
Critically evaluate the effectiveness of the organization’s response......................................6
Demonstrate some areas for improvement in the response of the organization.....................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business management is the process that involved the different discipline that devotes the
planning, organising, analysing of diverse type of operations that are performed within the
company. It includes the basic fundamentals skills that are more required to manage the work
with lot of efficiency and effectiveness. The management is the administration with that the
business tries to make more profitable changes with that ensure that the goals and objectives get
achieved with more sufficiency (Brondoni, 2018). The business management includes the
different types as like sales, strategic, marketing, operations, supply chain, procurement,
financial accounting and many others too. The business management has more practicality with
that have collectively forecast the future understanding by making creative and innovative
changes. This report is based on the CitySprint that is the courier and logistic company that
operates their business with the brand CitySprint health, CitySprint office, CityBags and
Transworld and based in UK. This report includes the primary external influences and
importance of the organisation, influences on polices and decision making, effectiveness of the
organisation response and the area of improvement.
TASK 1
Give a brief overview of the primary external influences to which the organization is subject and
briefly explain the particular importance of each to the organization.
The external factor has huge influence on the working ability of the CitySprint as
includes the altered aspect that are not in the control of the business and includes diverse feature
as like political, economic, social, technological, legal, environmental, market and the
competitive influences. It has been widely defines as the micro environmental factor and get
analysed as the PESTLE analysis and have defined below as:
Political: It is the factor that defines the government regulation and the rules that are
developed to emphasis the profitability of the country wealth. As the political factors has been
faced more growth as per expand of the business and in that the UK government have played
more active role to enhance the business regulations (Chaffey, 2019). The international
businesses have faced more booms and in thus the political factors have more relevance to the
companies in many other ways as well. The UK government has been gone through which more
stability that leads the prosperity. In this the trade relationship that will get played in between the
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different nations will get encourage the standard of the business. As it is more important for the
CitySprint as they have provide different services as same day courier UK overnight and the
international delivery logistics. As they have the market leader of the same day service provider
on daily basis and have worked with the 5000 number of self employees with 35service centre. It
is more important for the business as the public opinion will get affects a lot as the government
parcels also get transferred by which the better interaction will get enhanced (Davis, 2020). As
they charge the VAT that is standard at the rate of 20% that will pay by the CitySprint.
Economic: The economic forces have been played the vital role in the context of the
companies as they have directly relation with the business. The whole world has been gone
through an economic recession as after the pandemic attack of the Corona or COVID- 19 and the
UK specially feel more uncertainty after the Brexit. As with that the unemployment will get
affect a lot and the earning source of the company and the people will get drop. It is the factor
due to which the international spending will get reduced more. In this the CitySprint business
also get affects a lot as they need the supply chain to manage the courier services and because of
fluctuation in economy the revenue generation of the CitySprint get reduced. It has more
important to each other as the CitySprint have provide employment to the employee and to the
transportation sector as well by which more people get employed (Harmon, 2019). As much the
economy is stronger that much opportunity gets developed for the business to measure more
growth.
Social: It is the factor that have played increasing important in the world of businesses
and thus the changing and innovatory social trends get affect the presence and working culture of
the business. In this all the companies try to be more responsible as to manage the social image
and for that they have also invest lot to make social responsibility by getting engaged with the
society. In this the CitySprint have also used to do the marketing and have managed the social
image with more convenience. For this they have brands to manage the delivery services that
include CitySprint Health (healthcare), Transworld (UK overnight and international), CitySprint
Office (print, post and fulfilment) and CityBags (luggage repatriation).
Technological: It is more important for all the businesses as the technological
advancement has it helps to make better outcomes from the competitive advantage and influence
the working standard of the business (Hugos, 2018). The technology has been measured more
growth and thus all the businesses must have adopt that to make more profit from competitive
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edge to get in lead with their competitors. CitySprint have invested a lot in the technology to
make better performance and more efficiency and it provides effective solution to the customers.
In the year 2009 they have come with the GPS tracking system and allow the customers to track
their deliveries whilst the courier is in the route. It is also be more important and with that they
have been more make better connection with the large number of customer that make more belief
within each other as customer and CitySprint.
Legal: It is related to the different rules and policy that get developed by the UK
government and this legal compliance must get followed by all the company (Maunder, 2019). It
has been developed to reduce the unethical practices within the company that get hamper and
preceded the higher growth of the business. The rules and the tax policy have direct impact on
the function and operation of the business that gets parallel affect the profitability of the
business. CitySprint has been operated the function at larger scale and have pay all the tax rates
of the government. It is also be more beneficial for the CitySprint as they have make acquisition
with the Transworld Couriers, Express Couriers and Grasshopper Couriers in the year 2017.
Environmental: It is the factor that has more important for the business as to get invest
within or for the environment is being more vital that get reduced the emission with more
satisfactory manner. As much the business get associate with the environment gracious that
much customer get attracts and become the loyal one as well. The UK government has been
formed the strict rules to protect the environment that must get followed by all the business.
CitySprint must have follow all the different rules and become the first courier company that
have uses the hydrogen van to make their deliveries. It is more important for the CitySprint by
which the better and positive brand image get developed that helps them to be in lead as compare
to their competitors as like Parcelforce etc.
TASK 2
Corporate Social Responsibility and Sustainability
Analyse its relevance to your chosen organization and how it influences policies and decision-
making within your chosen organization or industry-sector
The corporate social responsibility and the sustainability is the commitments of the business and
with that have practice to get develop the social and environmental sustainability (Mendling,
2018). It has been performed to good stewards towards the welfare of the society by which the
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living standard of the company will get more developed. The corporate social responsible
strategy of the CitySprint is as they have followed the environmental impact, perform charity
work and provide local employments (We seek to be the same day delivery partner of choice,
2020). These have more relevance with the corporate social responsibility and the sustainability
that is as defined below as:
The environment impact: The environment practices of the CitySprint have huge focus
on the transparency make change with the smart solution by delivering the exceptional and
flexible services that doesn’t harm the earth and climate (Mone, 2018). To maintain the urban
delivery they have uses the green courier services The globe has been faced a lot of challenge
from the change in the climate and the pollutions as the green house effect by gasses get spread
more with the logistic and transport company as they are more responsible for this issue. Thus
the CitySprint are more proud that they get take part in the green courier services by which they
have reduce the carbon footprint in the surround. By which their services get more advanced and
also provide effective services to the customer and also get improvise the quality of the air by
using the hydrogen gas while reducing the pollution. They have collaborate with the TFL,
FTC2050 and the local community to make better understanding and have learn that the cargo
bike have produce zero or null emission from the transport. CitySprint have also work to make
the delivery while reducing the time with dead mileage that is covered by covering the route for
supply. CitySprint have work with the vision to offer the best green services for the delivery and
thus the right package with the right vehicle with time and adequate time that has less impact on
surround (Albuquerque, 2019). There zero emission and green vehicle contain the pushbike,
cargo bike, electric van and hydrogen van.
Charity work: The CitySprint has performed the charity and work with believe that it is
more important that the business that have higher revenue and have worked in giving back to the
society for its development (Myers, 2019). The CitySprint have a network all across the
worldwide and thus have pared with the different charities across the nations. CitySprint are also
having that concern and dedication to make better development within the society as they get
worked within that area. They have the several teams that get the regulation while raising the
fund for the project that is created to make successful and impactful contribution for the
betterment of the community. They have performed some donation by which they get encourage
the staff as well those want and get support the cause of charitable. These are the different
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charities that get look forward and make positive changes in the c as have recycled the uniform
of the employee that get used and that is by making the partnership with the Traid. The
CitySprint also get support some charities as like Great Ormond Street Hospital, Anthony Nolan,
Royal British Legion, The Passage, Sport Relief and others as well.
Local employment: CitySprint is the nationwide courier service and have worked with
the approach to provide the local employment (Nebl, 2018). They have wholly owned network
that get associated with the 40 locations all across the UK and with that have recruit the people
from the local areas and always get make continuous support to the people of local community.
The CitySprint have around more than 3500 self-employee in their group that get interlinked
with the small ventures and the SMEs that make higher growth and success in UK.
The corporate social responsibility and sustainability has huge influenced on the policies
and the decision making of the CitySprint and that is a defined as:
Decision: The clear decision will made by the CitySprint to get attract and retain the
employee for the longer period of time and for that have provide the adequate amount of salary
and the benefits as well. They have provided the minimum wage to the employee that is $15
according to per hour and $2 extra for each hour if the employee gets worked with on extra time.
It is more beneficial for the CitySprint as by providing the fair wage the employee get feel more
satisfied and accomplished. The company will provide the health insurance and medical services
to the employee that show that they CitySprint also be more concerned about their employees. It
spreads the positive image of the company in the market and have provides wages to the local
community people by which they also get employee that brings the development of the society
(North, 2018).
Culture: CitySprint have followed the CSR activities in order to maintain the long term
sustainability within the business by which the people get attract with that positive impact on the
branding will get induced. As much better culture the employee get that much timely they get
retained within the business and with that the profitability ratio also get more developed. It helps
to maintain the effectual quality of the services as the customer get their courier services faster
and within the timely manner as well. It will also improvise the success oath of the employee as
CitySprint is the leading company and have wider network thus people get used more of their
services by which employee also feel more satisfied.
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Stakeholders: These are those that have directly got affected by the decision making of
the CitySprint and it includes the customers, employee and the vendors. It has the positive
impact on the experience as it gets developed by the quality services of the CitySprint that has
been circulated on timelier basis (Nuthall, 2018). They have also work for the cause related to
pollution and environment protection by which more people get more connected with their
services with that they have provide the GPS tracking services by which customer get more
clarity.
Critically evaluate the effectiveness of the organization’s response
The corporate social responsibility and the sustainability have a lot of effectiveness
within the response of the CitySprint and that is as defined below as:
Create the social mission: It is the vital aspect for the business and with that the
CitySprint have target the particular areas and set the mission to get provide more better services
to the customer and to reduce the carbon emission within the surround. It is even more useful t o
get implement the better strategy with that the achievement of the target and objective get
achieved with lot more sufficiency. They have also made their contribution not only for the
development of the society but with the employee as well by which the affordability will get
more developed.
Found realistic goals: CitySprint have work with the mission to provide the excessive
services with that have reduces the footprint of carbon and have worked with the largest network
and one of the top most courier service provider in UK (O'brien, 2019). The CitySprint have take
part in the different charities while making more donations by which the rate of efficiency will
get induced. The CitySprint have tried to get achieved the long term a goal with more easiness
and in that also reduces the ratio of uncertain outcomes by making effective use of resources.
Educate your employees: It is more important that the employee get more relatedness
with the company and for that the CitySprint have provide the training to the employee by which
they have performed their work with more sufficiency. It is more helpful as the sustainability
will get induced with that the performance of the employee will get more enhanced by which the
productivity rate also get raised. In this CitySprint have take feedback from the employee and
customer and make it applicable within the business for smooth and better flow of services.
Collaborate on your cause: As CitySprint have collaborated with the different cause and
have make their contribution in the success of the business (Crane, 2019). They have donated the
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adequate amount in the society and perform the charity as well by which the surround will get
more developed and their living standard also gets more developed. In this they have get more
advanced profit in which the participation and the engagement of the employee also get
developed by which their services get more enhanced and customer get their parcel on time.
Climate transform: CitySprint have work to provide more better services and with that
have also provide more support from the society with that have worked with the target to get
reduce the carbon emission from the society by which the environment get more safer (Suša
Vugec, 2018).
Waste Management and Recycling: The CitySprint have recycled the uniform of the
employee and make it useful for the other purpose by which the costing will get maintained. It is
even more beneficial as the CitySprint get more support from the society as they gain the trust
and believe of the customer by which they get retained with the business for the longer period of
time.
Demonstrate some areas for improvement in the response of the organization
There are some of the areas of corporate social responsibility and the sustainability
through where the CitySprint could make more improvements and that are as defined below as:
 The CitySprint build the strategy that get around the core competencies of the business
with that make more focus on the alignment and the focus on the different strategy of the
business as well (Jamali, 2018). In this if the company get make different strategy as per
their strength by which the visibility of the company get more developed by which the
revenue also get more developed.
 The CitySprint must have recognised the need and what matter to the customer most by
which the promotion will get performed with that the positive brand image get developed.
As most of the customer get attract towards the company on the basis of their support to
the social and environmental factors. It is the aspect that is clearer for the CitySprint thus
they must have demonstrated the need of customer by which the purchasing power gets
more developed.
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CONCLUSION
It has been concluded from the above report that the business management is being more
important and get surrounded by the different factors as like planning, directing, controlling the
different set of plans by which the effectiveness get increased by which the company get
accomplished their goal and objective with timely manner. There are some of the different
external factors that have direct influence on the decision making of the company. In addition to
this the company has performed the CSR activities to maintain more sustainability that has direct
influence on the decision making and the policies of the company.
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REFERENCES
Books and Journals
Albuquerque, R. and et. al., 2019. Corporate social responsibility and firm risk: Theory and
empirical evidence. Management Science, 65(10), pp.4451-4469.
Brondoni, S.M. ed., 2018. Competitive Business Management: A Global Perspective. Taylor &
Francis.
Chaffey, D. and et. al., 2019. Digital business and e-commerce management. Pearson UK.
Crane, A. And et. al., 2019. Corporate social responsibility: Readings and cases in a global
context. Routledge.
Davis, C.H. and Comeau, J., 2020. Enterprise integration in business education: Design and
outcomes of a capstone ERP-based undergraduate e-business management course.
Journal of Information Systems Education, 15(3), p.8.
Harmon, P., 2019. Business process change: a business process management guide for managers
and process professionals. Morgan Kaufmann.
Hugos, M.H., 2018. Essentials of supply chain management. John Wiley & Sons.
Jamali, D. and Karam, C., 2018. Corporate social responsibility in developing countries as an
emerging field of study. International Journal of Management Reviews, 20(1), pp.32-61.
Maunder, W.J., 2019. The human impact of climate uncertainty: weather information, economic
planning, and business management. Routledge.
Mendling, J. and et. al., 2018. Blockchains for business process management-challenges and
opportunities. ACM Transactions on Management Information Systems (TMIS), 9(1),
pp.1-16.
Mone, E.M. and et. al., 2018. Employee engagement through effective performance
management: A practical guide for managers. Routledge.
Myers, M.D., 2019. Qualitative research in business and management. Sage Publications
Limited.
Nebl, T., 2018. Production Management. Produktionswirtschaft. Walter de Gruyter GmbH & Co
KG.
North, K. and Kumta, G., 2018. Knowledge management: Value creation through organizational
learning. Springer.
Nuthall, P.L., 2018. Farm business management: the human factor. CABI.
O'brien, J., 2019. Category management in purchasing: a strategic approach to maximize
business profitability. Kogan Page Publishers.
Suša Vugec, D. and et. al., 2018. Social business process management in practice: Overcoming
the limitations of the traditional business process management. International Journal of
Engineering Business Management, 10, p.1847979017750927.
ONLINE
We seek to be the same day delivery partner of choice, 2020. [Online] Available through: <
https://www.citysprint.co.uk/about-us>.
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