Clarasys Consultancy: Strategies for Success in the UK SME Sector

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BUSINESS MANAGING SMALL MEDIUM ENTERPRISES
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Executive Summary
This study focuses on the Small to Medium Enterprises(SME). Clarasys is also a SME company,
which is founded in 2010 in London. It describes the natures of the Clarasys company which
faces many advantages and disvantages. Here the process of the start-up is explained. The
business concepts of Clarasys consultancy as well as the other SME company have been
described. This study shows the growth and development of the small or medium business like,
Clarasys consultancy. The challenges that are faced by the company are described here. The help
of government for the growth of the business is also mentioned here. The current growth of the
company and the strategies, by which the business can be more prosporous, are also finely
explained in this study.
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Table of Contents
Introduction......................................................................................................................................4
Findings...........................................................................................................................................5
Conclusion.....................................................................................................................................12
Recomendation..............................................................................................................................13
References......................................................................................................................................14
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Introduction
According to small Medium enterprises development act, 2006 they have two types. One is
manufacturing enterprises which engage in the manufacturing production of goods. To
understand a particular enterprise one must understand the basic idea about small and medium
enterprises. Clarasys is an enterprise which is founded in 2010. They are a vibrant, expanding,
London-based management consultancy which have their eyes on the United States and opened a
new office in Boston in 2018. In this case study we would focus on eight prospects. In this case
study, The nature of the entrepreneur behind the venture, The SME start up process, The
business concept and any sources of competitive advantage, the current level of demand, and the
competitive environment, The challenges of managing and running the business, The SMEs
current growth and development strategy and any government support measures that may be
available to help the business overcome the challenges faced is going to be discussed(Bridge, et
al, 2012)
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Findings
The nature of the entrepreneur behind the venture
Clarasys, a London based undertaking was established in 2010. Their chiefs Matt, Chris,
Claudia, and Steven established the organization trusting that there was a superior method to do
consultancy. It implied working intimately with their customers to build business changes and
confronting the test as well as, finding the main driver behind it. Clarasys is a free administration
consultancy which have workplaces in focal London and Boston USA. They give
administrations to a scope of customers, from little NGOs to worldwide associations. They work
commonly with their customers and explain each part of their money challenges, from pipeline
the board to client support. Their fundamental methodology is to concentrate on including an
incentive at the most punctual chance and guaranteeing that the group is left with long haul
inheritance for business improvement(David,et al., 2013)
They are focused on coordinated effort, working with their customers – instead of only for them
– to guarantee that they not just comprehend their needs and their objectives, yet that they turn
into their own as well. They are process driven and tech-unbiased, which means they pick the
best apparatuses, assets and ways to deal with empower their customers to prosper. Clarasys
serve an assortment of customers, from little, not-revenue driven associations to worldwide
partnerships. Endeavor B2B customers appreciate custom-made exhortation on business process,
business changes, venture the board and other related administrations. Clarasys are likewise a
victor of equity in a generally male world, with an expansion in the quantity of women in the
organization. Two new senior women have as of late joined and there's a nonstop drive to
employ more. Clarasys are a genuinely vote based organization, with a chosen part from each
group giving input to their area of expertise. The association is always making upgrades to the
workplace, with new work areas, dividers, notices and new blinds gave as of late and sound
protection is additionally arranged(Foroudi, et al., 2017)
The SME strat-up processes
Starting up a new business or launching a new service means getting into the unknown and when
someone is facing the unknown, it has the probability of getting lost easily in all the possibilities
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and variations. Clarasys helps one structure his or her approach to deliver a viable product. They
launched the service in the market which will eventually alter an industry while facing
intimidating challenges. According to Honor Stott, technology is changing rapidly which means
workforce should be able to adapt and absorb those changes. Change in management is critical to
be successful. If companies are unable to stay up to date with the technology, it is extremely
risky for them to be exposed to cyber attacks and most importantly data breaches which will
affect on the brand and its reputation (Brown, et al., 2005).
The business concept and any sources of competitive advantage
Apart from this technology issue, there are many other factors which come under the process.
According to Tim Hawke, Head of HR in Clarasys explains how they pride themselves on their
great culture and explains why their clients keep coming back to them. They have always
believed that in order to grow and perform, people need to meet to meet with a coach every
week. In the middle of the normal week, there should be enough time where people can focus on
themselves. Instead of valuing the hierarchical position the most, they value people for their
skills, behaviors and positive attitude; that is the key principal since they started out. While they
are growing as a company, they have always wanted people to feel and act like they are the
owners of the business- from this sort of mindset; everyone gets involved in the company’s
growth(Owen,et al., 2016).
Clarasys’s business management includes quite a few functions, such as Marketing, Order
Management and fulfillment, Transformation and design, technology and data. Here, marketers
tend to focus on building a brand value, generating revenue as well as increasing market share.
This kind of marketing strategy requires something which involves alliance with sales and
customer service. When it comes down to competitive advantage, one must talk about the
cliental and how they help out their clients. Their 24/7 technological world allows clients to
interact with different companies around the clock on multiple platforms. When it comes to
surviving and competitive advantage, they do something unique with their clientele. The firm
should be able to accommodate the needs of their clients. They provide right solutions for the
specific challenges tied to one’s business(Blundel, et al, 2017).
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When they work with their clients, they put a little bit of their organizational culture, their unique
methodology. That is how the employees help organizational growth faster than their
competitors. When it comes to older management and fulfillment, they keep customers loyal to
boost their reputation. They aim for 100% satisfaction as possible; anything less might harm the
client’s experience. Transformation and design is another part of their program. They focus on
creating a vision and to create a vision, one needs to understand their portfolio and how the
clients experience and that is when that vision creates a real change within the organization.
Another aspect here is technology. The right technology, incorporate with people, process and
data helps in increasing efficiency and improve performances(Hong, et al., 2006)
The current level of demand and competitive environment
When it comes to sales, the present client or any client is in the driving seat. Certainties, figures
and criticism are promptly accessible in this data age. One should probably convey the correct
client involvement with indistinguishable time from improving development and edge. In
addition to the fact that you need to drive deals, one likewise need to change client experience
while keeping control of expenses. The majority of this has made the business job more intricate
than any other time in recent memory. When it comes to customer service, incredible client
administration is tied in with surpassing desires. On the off chance that one knows who your
clients are, comprehend their particular needs and structure your administration association
around them, they can assemble a market driving knowledge, improving maintenance and
referrals. Each touch point is a chance to improve your notoriety. In certain situations, contact
ought to be smooth, digitalized and bother free. Somewhere else, a customized or proactive
methodology can truly wow clients (Wallin et al.,1994).
The growth and development of the business to date
Clarasys as a venture have numerous different businesses like data administrations, budgetary
administrations, open division, proficient administrations and medicinal services. Clarasys
developed their organizations by including different businesses.(Scheinet al.,1990) In data
administrations they help making a large portion of one's information, deals framework and
different procedures that empowers business improvement and development. In occasions,
Clarasys as an association have worked with probably the greatest occasion associations in the
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world. Their synergistic methodology guarantees the procedures and frameworks which are
improved to give a stage to one's group to convey esteem. They have helped them to estimate all
the more precisely, turn out to be progressively productive at selling and expanding their overall
revenue. When it comes to public sector, Open part associations are under expanding strain to
overhaul their administrations to give the open the most ideal experience. Their central goal is to
help open area associations through the lifecycle of their advanced change, to convey better
administrations for people in general. They have broad experience over a scope of open part
associations, and have worked with our customers to enable them to convey Pre-disclosure,
Discovery, Alpha and Beta activities (Love, et al., 2015) At the core of every one of our tasks is
their center conviction that new advanced arrangements ought to be worked around the
necessities of its clients, to give them the most ideal client experience. They spend significant
time in client examine, business investigation, business engineering, coordinated instructing, and
information administration, venture the board and change the board (Rothaermel,el al., 2013).
The challenges of managing and running the business:
The Index of Small Business Optimism researches on the biggest problems that are being faced
by the Small medium enterprises (SME). After starting a new business, especially small or
medium business, there are some problems which are common to all business. Nowadays
everything is changing so rapidly especially the strategies of the business. Clarasys, which is an
independent consultancy in London, also faces some of these problem. In the below, the
problems of small and medium businesses are discussed.
 Government regulation: Day by day the government is holding the collar of the
business so tightly. There are many environmental regulations like the 1990’s The Clean
Air Act is about to clean the air pollutants and to decreases the smog, chemicals, gas
which are increasing continuously for the vehicles. Though this Clean air act is good for
the environment, the small or medium business like, Clarasys cannot afford these
machines or may be they don’t know about these machine (Almarabeh,et al., 2010).
 Income tax: Day by day, the federal income tax is increasing excessively. With a new
year the federal tax is increasing by munimum 10%. Under the current law, the income
tax is 15% of the income. Possibly, it will grow with each new year like, 25% or 35% of
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the the income. It is actually so crucial to the small or medium businessman to pay this
large amount as a federal tax (Mason, et al, 2015)
 Increasing costs of health care: The staffs or the workers of a company or businees are
the most important and valuable for the growth of the company. They are the most
reliable source by which the goals of the business can be achieved. So, it is so important
to take care of them. But, the increasing costs of the health care is the main thing to worry
about.. Sometimes the small or medium business can not afford the costs to take care of
their staffs or workers. As a result, some of the workers left the enterprises or became
absent due to their ill health.
 Technology: There are huge difference between the old technologies and the new
technologies. The new tecnologies are so advanced that the old generation even can not
imagine this in their dream. The big enterperises are growing rapidly with the help of
these new and advanced technologies because they can afford it. But the small or medium
enterprises can not afford it for the growth of the growth of their company. So, it is a big
disadvantage for them (Harrison et al., 2015).
The SME’s current growth and development strategy:
The sector of SME was one of the primary operator for the economy of UK. Nowadays SME is
important for the the growth of the economy. It has a great contribution for the growth of GDP.
The SME’s total employment in UK was around 16 million. In Uk, the employment of private
sector is about 60%. The consultancy Clarasys, in the Sunday Times Top 100, stood third. They
also got award for their extraordinary level.
The target of the development strategy of the small or medium business is to validate or verify
the business plan. There are many types of business development strategy but, the most
important and basic strategies are differentiation, focus to their goals, invesment in talent. The
small consultant agency Clarasys use different ways to give advice on any project or to help
their clients to fulfill their dreams. Nowadays, Clarasys and other small or medium business uses
some strategy for the development of their business. Some basic development business strategies
are mentioned below (Storey,et al., 2010)-
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 Clarasys try to manage to focus constantly on the customers and present market. As a
result, they can understand any change in the present situation and can take a part to
manage or balance the situation or solve the problems (Rizos, et al., 2016).
 They give trainning to their workers so that they can handle their work so skillfully
withour doing any mistake. Because, they know if any mistakes happen, they have to pay
much time, much money and sometimes their dignity can be decresed. So, they first train
their staffs or workers and then include them in their business family.
 To develop a company or business more speedily, the organization must take the help of
technical assistance so that they can do their work using less time and even with more
efficiency.
 Clarasys or other small or medium business management always try to link their business
with the big enterprises to get a broad social networks (Blackburn, 2016).
 Before starting a new small or medium business, they first have to determine what they
want- individual business or start with the existing businessman.
 If the SME want success, they should see first the economy of the the region. The
economy is so important for any business.
 It is not possible to build trust at the starting of any business,but the management should
build trust with the broad business. It can enhance their stability and growth in the future
(Galbraith,et al, 2017).
Any government support measures that may be available to help the business overcome the
challenges faced:
Government’s support means helping an individual businessman or any project by granting
money or by helping any other way. Any businessman before starting a business, can apply for
the grant. The government can grant money to the SME if they are engaged in scientific research
and development. Sometimes the government agree for the grant of money only for the high-tech
and new innovation. If any SME wants grants, they should visit in the government website like
grant.govt and other official website (Raj et al., 2016). But, at first the businessman should be
eligible for the aid program of federal student. Gaining money to start a business is not and
simple and easy task. It is a time consuming process. It takes lot of efforts and sometime costs
money. If any SME apply for the grant to start a project or something, it is not sure that they will
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get the grant. They can get the grant only in the case that they are eligible for the criteria to get
the grant. But, when they get the grant, the costs they spent can be gain to a large extent
(Hossain, 2015).
The main problem to start a business is the lack of money. This is one of the main problem of the
consultancy Clarasys. The lack of money can also cost you lower performance and can obstruct
many paths of opportunuties because they cannot afford it. They also can not take care of the
workers of the organization. Even they can not afford new costly technologies and cannot start
new project because of the lack of the money. From the time the UK Government has given the
permission to grant money for the growth of the consultancy, they are growing gradually day by
day and in some cases they also fulfilled their dreams and goals.
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Conclusion
In this study, the nature of Small to medium Enterprises (SME) is discussed. It shows the
advantages and disadvantages of small or medium business. Here, the growth, demand,
development and current stage of the consultancy Clarasys discussed. Clarasys follows some
strategies for the growth of their company. They trainned their workers so that they cannot do
any mistake and can do their work so skillfully. If they use new technologies the work of the
workers or staffs will be done with more skillfully and efficiency. This study also shows the
current growth of the consultancy, Clarasys and by which the development of the company in the
present can be known. This consultancy service was founded in 2010 but there is lot of
differences between the past days and present days. Clarasys took the help of Government and
grows a lot in last few years. But still, the consultancy can not be agreed as a big enterprise. If, in
future they follows all of the strategies, it may be possible that it can developed as a big
enterprises.
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