Clarence Hotel Report: Communication Barriers and Strategies

This report provides an in-depth analysis of business communication strategies employed by the Clarence Hotel in Sri Lanka, focusing on the challenges faced post-terrorist attacks. It begins with a literature review examining interdepartmental cooperation, highlighting differing viewpoints on its importance, and its impact on service quality and conflict. The report then delves into the analysis of communication barriers, including organizational structure, technology, physical and linguistic barriers, and proposes strategies to overcome these obstacles. It discusses the application of principles like integrity, correctness, feedback, and simplicity to improve communication effectiveness. The report concludes with a summary of the importance of business communication and the need for hotels to promote their business effectively, emphasizing interdepartmental coordination and strategic responses to overcome communication barriers for business development.

INDIVIDUAL REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Main body........................................................................................................................................2
Literature review.........................................................................................................................2
Analysis of Kind of barriers and strategies to overcome............................................................4
Conclusion ......................................................................................................................................5
REFERENCES................................................................................................................................7
Books and Journals.....................................................................................................................7

INTRODUCTION
Business communication is a process of sharing of information between people within
and outside an organization that is performed for the commercial benefit of the organization. It
can also refer to how a company shares information to promote its product or services to
potential customer (Escobar-Rodríguez and Bonsón-Fernández, 2017). This report is based on
Clarence hotel in Sri Lanka that was attacked by terrorist. Manager of Clarence hotel believes in
that Sri Lanka is an attractive destination for tourist and it is the best place to develop and expand
business. So they use tool of communication with people about hotel and attract travellers to
visit the nation of their favourable time.
Main body
Literature review
According to Kernbach, 2015, Interdepartmental cooperation is essential in Clarence
hotel because all department like finance, marketing, human resource and operations department
are working together in Clarence for achieve same objective and goal. As argued by Escobar
2017, Cooperation between all department is very important because it helps to provide better
services to tourists. They quickly resolve to problems of tourists through interdepartmental
cooperation. According to Brink, 2015, Cooperation among departments is not essential
because due to cooperation competition increase among departments and all are concentrate and
put focus on departmental objective not organizational objective.
As per the view of Thomas, 2015, Interdepartmental cooperation helps to prevent
misunderstanding in organization and all members of all department can closely communicate
with other so this helps ti share informations freely about any project of organization.
Departments of Clarence also get informations about important delivery of services. So guest
who stay in hotel get quality services and satisfaction. As per the view of Mehta, 2016,
Interdepartmental cooperation is not essential for Clarence hotel because it creates conflicts
among departments. Closely interaction increase through coordination and disputes create. These
conflicts put negative effect on productivity of hotel.
According to Ha, 2015, Cooperation of departments provide helps to create effective and
innovative ideas to develop and improve the services because managers and members of all
department have different skill and knowledge, so they think different from other. This things
provide helps to adopt new innovations and present better services in front of guests. According
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to Argenti, 2017, cooperation of departments not helpful in create ideas about whole
organization because members create innovative ideas about their own department and this thing
creates partiality in mind of members about departments. As criticised by Lee, 2015, Manager
also start to pamper their own team members. Competition also increase through
interdepartmental cooperation. They do work for their personal interest not for organizational
purpose.
As per the view of Ruben, 2017, While interactig withb tourist cultural barriers affect
because all have own culture that includes food, drinks, pets and behaviour. These things create
barrier to promote services of Clarence because they have to keep in their mind about all types of
culture and provide everything to tourist according to them. As per the view of Zerfass, 2017,
Different culture is not barrier because it is an opportunity to attract customers of different
regions and nations through communication. According to study of Mehta, 2016, Managers of
Clarence easily promote business by understanding the needs and wants of customers and
provide all types of services to tourists according to their culture as well as to attract them.
According to Addams, 2015, Business communication is important part of Clarence and
without effective communication managers and members of organization can not attract tourists.
Linguistic barriers has to face by managers and director of organization. As studied of Pearson,
2017, This barrier majorly create problems during communication because different region has
own language that becomes quite difficult to understand all language for managers. According
to Akbari, 2017, This barrier does not create difficulties because managers of Clarence has need
to use simple and common language to promote their services to attract tourist.
Recommendation :-
I recommend to my subordinates and colleagues to develop interdepartmental
cooperation by sharing informations with all members of Clarence. In organization If any
members have information and these informations is essential for someone so take the initiatives
and pass it on. So through these process of share information among members, they interact
closely with each other and relation build strongly.
I also recommend to all subordinates to take helps and discuss any issue with managers
and seniors of any departments because all members of organization do job in Clarence for
complete and achieve same objective. So all department and members feel belongingness, and
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they listen and find out about other groups needs. This thing helps to establish strong
coordination between people and department of Clarence.
I recommend to all subordinates and colleagues that they should involve with all
department members to accomplish objective and achieve goal of Clarence. Due to this strategy
they can create and innovate new ideas about develop and improve services of organization. So
through this they interact with different department and also feel better because members get
opportunity to express and present their ideas. Interdepartmental cooperation increase decision-
making strategies in organization.
Analysis of Kind of barriers and strategies to overcome.
Many types of barriers have to face by marketing managers of Clarence in
communicating or interacting with people because they want to recover situation of hotel chain
like Clarence in Sri Lanka as earlier. It is an attractive destination for tourist (Clokie and Fourie,
2016). To overcome the barrier's manager of Clarence use principles and all these principles
helps to resolve and prevent barrier such as integrity, correctness, feedback and simplicity.
Through this they do effective communicate and interaction with people to promote their hotel
because terrorist attacked on hotel chain in Sri Lanka so all hotels destroyed in this attack.
Following barrier has to face by marketing manager:-
Organizational structural barrier :- Marketing manager of Clarence has to face this
barrier because if structure of organization includes many hierarchical level so due to this barrier,
flow of communication disturb in organization, and they can not interact closely with other
department and members of organization. It put direct effect on services and productivity of
organization.
If managers of Clarence hotel use principle of integrity to prevent these barriers so
members and managers of different level can create network chain to communicate internally
and externally (Ziek and Anderson, 2015). This principle provide helps to managers of Clarence
hotel to communication effectively with people as well as different level in organization. But
these principles do not prevent the structural barriers because conflicts increase due to many
levels of hierarchical and it effects promotion of hotel, and they also become unable to increasing
attraction of tourist.
Technological barriers :- This barrier also create difficulties in interaction and effective
communication. Day by day technologies and innovation increasing and develop so Clarence
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also has need to adopt the latest technology that make effective to communication process. But
frequently adapt to technologies create barrier because it consumes more cost and time.
Principle of correctness helpful marketing manager of Clarence to prevent this barrier
because through technology, communication become effective and managers also do
advertisement through social media, technologies and internet so this helps to promote business
and share information about services of Clarence hotel. In interaction between members and
people of organization and outsiders. This principle is useful to avoid the grammatical
errors(Adler, 2015). But it is not perfect to remove this barrier in communication as it consumes
more cost and time as well.
Physical barriers :- Marketing manager of Clarence face to this barrier during
communication with other people. Due to heavy noise, closed doors, faulty equipment and closed
cabins create disturbance in communication so receiver and sender of information has to face
difficulties in promotion of services of hotel.
Principle of feedback provide helps to marketing manager to prevent physical barrier
because after interaction and communication with people and members of Clarence. Through
this principle managers take feedback from receiver about communication and interaction to
improve and prevent barrier because noise, closed doors and faulty equipment can disturb during
interaction. This principle is not affective to prevent this barrier because feedback taking process
about communication from outsider is very difficult process. So this things put effect to
promotion of hotel.
Linguistic barrier :- This barrier refers to different people have own language and
marketing manager of Clarence has to face language problem. Two or more people can not
interact with one another in common language. So it is called linguistic barrier. Manager of
Clarence has to face this problem in promotion of hotel and it services.
Principle of simplicity is helpful for marketing manager of Clarence because through this
principle, message and information clearly flow between members of organization. They also
provide information to tourist and other people with the use of simple language and all members
and people understand easily (Tenzer, Terjesen and Harzing, 2017). So manger can do effective
promotion through this principle. But this principle can not prevent to this barrier completely
because if vague and technical words use by management for promotion so this thing put
negative effect on promotion.
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Conclusion
From above study it has been summarized that business communication is important for
business and through these managers promote and develop their business because it attract
people. This report concluded interdepartmental cooperation that means in organization,
coordination is necessary between all departments. Cooperation helps to develop business and
create and innovate new ideas. Managers and members has to face many barriers in
communication due to different culture, language and technologies. They also apply and adopt
strategies to overcome all barriers and promote hotel.
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REFERENCES
Books and Journals
Addams, L.H. and Allred, A.T., 2015. Business communication course redesigned: All written
and oral communication assignments based on building career skills. Academy of
Educational Leadership Journal. 19(1). p.250.
Adler, R.B. And et.al., 2015. Communicating at work: strategies for success in business
and. info: Singapore: McGraw-Hill, 2015.
Akbari, N., 2017. Analysis of stance in the writing of non-native speaker university students in
business communication. In Metadiscourse in written genres: Uncovering textual and
interactional aspects of texts (pp. 201-221). Verlag Peter Lang AG.
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of Business
Communication. 54(2). pp.146-160.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education. 14(2). pp.205-221.
Clokie, T.L. and Fourie, E., 2016. Graduate employability and communication competence: Are
undergraduates taught relevant skills?. Business and Professional Communication
Quarterly. 79(4). pp.442-463.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and Management:
An International Journal. 21(1). pp.33-50.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and Management:
An International Journal. 21(1). pp.33-50.
Ha, J.H. and Riffe, D., 2015. Crisis-related research in communication and business journals:
An interdisciplinary review from 1992 to 2011. Public Relations Review. 41(4). pp.569-
578.
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Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental evaluation. International Journal of
Business Communication. 52(2). pp.164-187.
Lee, J.H. And rt.al., 2015. Terminal and intermediate node in content oriented networking
environment and communication method of terminal and intermediate node. U.S. Patent
8,996,626.
Mehta, N.K., 2016. Excellence in human and business communication: reflections from the
Srimad Bhagavad Gita. International Journal of Business Excellence. 9(1). pp.113-133.
Mehta, N.K., 2016. Excellence in human and business communication: reflections from the
Srimad Bhagavad Gita. International Journal of Business Excellence. 9(1). pp.113-133.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Ruben, B.D. and Gigliotti, R.A., 2017. Communication: Sine qua non of organizational
leadership theory and practice. International Journal of Business Communication. 54(1).
pp.12-30.
Tenzer, H., Terjesen, S. and Harzing, A.W., 2017. Language in international business: A review
and agenda for future research. Management International Review. 57(6). pp.815-854.
Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication.
Zerfass, A. and Viertmann, C., 2017. Creating business value through corporate communication:
a theory-based framework and its practical application. Journal of Communication
Management. 21(1). pp.68-81.
Ziek, P. and Anderson, J.D., 2015. Communication, dialogue and project
management. International Journal of Managing Projects in Business. 8(4). pp.788-803.
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