Communication Barriers and Strategies for The Clarence Hotel Expansion

This report examines The Clarence Hotel's expansion efforts within Sri Lanka, focusing on communication barriers and marketing strategies. It identifies challenges such as linguistic and technological hurdles, impacting the company's ability to effectively communicate and execute marketing plans. The report analyzes these barriers and suggests solutions like adopting a common language, providing technological training, and conducting thorough market research. The conclusion emphasizes the importance of effective communication and training to overcome these barriers, ensuring successful expansion and improved marketing outcomes for The Clarence Hotel. The report also discusses the importance of understanding the local culture and market dynamics for effective communication and persuasion of potential customers.

Individual Marketing Material
The present report is conducted upon The Clarence hotel, which is carrying
out its expansion within Sri Lanka. This hotel is a group of resorts as well
as hotels. This has been ascertained that in past context, three luxury hotels
as well as churches situated within the capital city of Colombo, i.e., Sri
Lanka have been targeted by terrorist attacks. This has affected the lives of
people as well as the tourism sector in context of this country.
With a view to surmount the communication barriers, it is recommended that the
top management of the respective hotel should abide by the below mentioned
strategies:- One of the most effective strategies for dealing with linguistic
barriers is to converse in a uniform language that can be spoken, read and
understood by all the employees.
Yet another crucial strategy that can be taken into use by the top management of
the respective hotel to tackle the technological barriers is to conduct regular
training sessions. With the help of these, employees can be optimally equipped
with knowledge about tech devices, which can be later utilized by the
organization to timely execute the organizational responsibilities.
With respect to The Clarence Hotel, it can be said that it is imperative for the top
managers to equip the marketing unit with information about the culture of new
location, i.e., Sri Lanka. With the help of this, effective communication can be
set with customers and negotiations can be executed with people in order to
persuade them to make a visit to the hotel. Thus, it can be rightly said that
timely market research can result in effective formulation of expansion.
INTRODUCTION
Challenges or barriers of communication
In relation to The Clarence Hotel, it is determined that top managers of this
organization have been constantly facing issues while communication to
workforce regarding the facilitation of expansion within Sri Lanka. Such
kinds of barriers have a massive impact upon the performance of personnel
adversely.
Some of the most prominent and usual barriers that are encountered in
context of The Clarence Hotel are given as follows:-
Technological barriers: Such barriers refer to the hurdles that are
faced by an entity owing to the issues associated with technology. In this
regard, this can be easily said that the marketing manager of the respective
company may encounter challenges linked to absence of efficacious
knowledge base of hi-tech devices used in the confines of Sri Lanka.
Linguistic Barrier: This is yet another crucial kind of barrier that is
encountered by a company while communicating with an individual or
group owing to the lack of a common language to converse. With respect
to The Clarence Hotel, such type of barriers may take place while data
about the new entity being opened within Sri Lanka is being conversed
about with any other individual.
Strategies for Overcoming Communication Barriers
CONCLUSION
From the before mentioned discussion, it can be said that communication is an
effective technique by way of which a person can adequately deliver necessary
information in front of an appropriate audience. Further, it has been analyses
that imparting training sessions is considered as one of the best ways through
which barriers of communication can be optimally removed.