Clarion Events: COVID-19 Impact, Tech Adoption, & Solutions Analysis

This literature review examines the impact of the COVID-19 pandemic on the event industry, focusing on Clarion Events. The study aims to determine the challenges faced by the industry, particularly in implementing new technologies for expansion, and how Clarion Events is overcoming these obstacles. The review analyzes the pandemic's impact on the public sector, the specific challenges faced by Clarion Events such as the lack of virtual platform development, loss of customers, software issues, and reduced customer engagement, and the strategies employed by the company to mitigate these challenges. These strategies include the use of video conferencing, virtual platforms for marketing and networking, organizing both live and digital events, focusing on innovation, and maintaining sanitation and safety measures. The review also touches upon communication theories like agenda-setting and cognitive dissonance to provide a theoretical framework for understanding the challenges and solutions.