Literature Review of Clarion Events: Challenges and Strategies 2021

This literature review examines Clarion Events, an international business facing challenges due to Brexit and the COVID-19 pandemic. It discusses strategic issues, digital transformation, and solutions implemented by the company. Models like PESTLE analysis and advertising strategies are explored, along with challenges such as understaffing and overspending. The review highlights Clarion Events' efforts to engage customers through digital events, manage budgets, and maintain organizational effectiveness. The company's focus on customer satisfaction, innovation, and community engagement is also discussed. The review concludes by emphasizing the importance of adapting to changing market conditions and leveraging digital platforms to overcome challenges and achieve business objectives. Desklib provides students with access to this and other solved assignments.

Clarion Events
Literature review
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Abstract
In this below literature review, it highlights about Clarion events and their challenges
faced at a time of global pandemic. There is a discussion of strategic issues which is being faced
by event. Further, it includes different models and framework related to the task which is being
performed by the company, there is also a discussion of challenges faced by Clarion events and
how it can be solved. There is a description of implementation of the strategy which is helpful in
development of the organisation benefits and productivity.
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Introduction
Literature review is a overview which is already published works on a particular topic.
This makes use of different books, articles and journals. Within this report, the literature review
is made for Clarion events (Why Choose Clarion?, 2021). Clarion events are those events which
are truly international business which is having portfolio of events and media brands which is
across a reach of vertical marketplace. Company is having their offices consisting of employees
at worldwide and who are specialise in delivering fast class marketing, info solutions and
networking in high worth sectors. Further, some of the issues and challenges that could be faced
by Clarion events are due to Brexit and Covid 19 pandemic. These could be solve by managers
of company in effective manner. Also, some of the solutions needed for implementation of
effective strategies within at workplace (Truman, 2021). There is use of digital events by the
events industry and this results in attracting customers towards the event. Within this report,
there is a literature review of Clarion events, there strategies and challenge faced and solution
made for those issues are discussed. Further, conclusion and recommendations are made for this
literature review.
Presentation of data
According to Krishnaraj, (2021) Clarion events are the international business which is
conducting both live and digital events in every year, they are attracting customer whoa re
spending on their tickets and decision making power which is looking for innovations and
solutions in order to help their business in moving forwards. Clarion events is having their vision
is to deliver their exceptional customers outcomes and their experiences. It means needs and
expectations of customer change and this results in evaluating of the products and services.
Company is having vision is to lead industry partner and connect people, opportunities and
communities. In a market company is looking for new innovation and try to make improvements
in their products and events. They are making improvement in digital products as well and this
results in how they produced it and how they are delivering it. They are hiring people and
candidates who can support them and invest a lot in developing and growing opportunities for
the business. They believes that situation, diversity and equality is the fundamental to make
Clarion events successful and a vivacious organisation (Chinyamurindi, Chuchu, and Maziriri,
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2021). Company works hard in order to attract customers and audience towards their digital
events.
Further, some of the strategic issues which could be faced by Clarion events is Brexit and
Covid 19 issue. It is becoming one of the issues which is coming within event industry. Covid 19
has impacted a lot because it has forced event industry to become digital and transform them
towards being digital (Mina, Muhsen, and Hashmi, 2021). Now a days, many of the
organisations are delivering their products an services thorough digital platforms and in case of
event industry, they are innovating something new and developing them towards performing
their events digitally through mobile, tablets etc. further, by this people are no longer be able to
move between various countries. On the other hand, Brexit is creating impact on event industry
because many of the customers leave from EU and this may resulting in decreasing in purchase
of tickets of the Clarion event. This has impacted negatively a lot on events. Also, the digital
strategy is being used by events industry in order to get recovered from this issues. One of the
other strategy which is used by managers of Clarion events is to host the show online in front of
audience during this global pandemic and attract customer towards their event. Further, they are
promoting online and offline events through several channels. Company is hiring various
talented and capable workforce after this pandemic so that they could develop something unique
and promote company products an services to the audience (Oyibo and Morita, 2021 ).
Further, they are searching for target market and promote their events in front of them
through digital platforms and their channels. Clarion event managers are using some of the
strategies like they are sharing their events with media- this is one of the effective way as press
release is the most important way to get customer attentions and achieving their goals and
objectives. With developing of an event, they are involving local media to promote their event
through influencers, sponsors and brand ambassadors etc. could promote their events. This
creates awareness among customers and influential people. Further, they are going live in order
to promote their events through Facebook. It invite customer and create awareness among
individuals. These strategies will be resulting in providing benefits to the organisation and
developing their productivity and sales of their tickets.
Clarion events are believing in rising values and morale which could be resulting in
enhancement of their growth opportunities and developing target market (Gonzalez, 2021).
Further, they are recognising that must integrate their business value and operation in order to
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meet the requirements of stakeholders. There stakeholders includes suppliers, customers,
employees, society and managers etc. they are working towards providing rewarding to the
employees and creating awareness of the broad community. Clarion events are just making
contact with their old suppliers, or exhibitors in order to minimise the impact of their events
wherever it is possible. Company is contributing to CSR principles. They are serving to people,
and their community. Further, Clarion event is implementing digital performances and online
events in order to attract customers (Kaikkonen, Helle, and Uusitalo, 2021). They are doing
promotion through advertising and social media websites to create brand awareness. This helps
them in enhancing more customer base and targeting potential customers as well.
Presentation of models and theories
Some of the theories and models which is presented within this literature review is pestle
analysis as it helps the organisation in getting to know about the external factors which can
directly influence business operation's and their events positively and negatively. It starts with
Political factor- it includes changing in government, political stability, conflict and government
policies etc. being in an event industry, it is important to make effective relations with
government of every country (Harper, Mustafee and Yearworth, 2021). If they are developing
effective relationships, then this will be helpful in creating opportunities for the Clarion events.
The other factor is economical factor- in this interest rates, economic growth, disposable income
of people comes. During this Covid 19, many of the people have been fired from their jobs. So
this decrease their disposable incomes and it creates a threat for Clarion event. Because
customers are not purchasing their tickets and it reduces their sales and revenues.
The other factor comes sociological factor- it includes customer taste and preferences,
demographic issues etc. if customers finds not interested in their events, then they shift to
another events which results in decreasing sales of their tickets. It becomes a threat for people.
Next is technological factor – it allows how one company is changing their technology which
can affect their overall operations. Further, in relation with Clarion event, due to Covid 19
pandemic, they become digital and this results in development of their growth opportunities. If
they did not change according to the requirements of audience, then this may be resulting in
decreasing profits of their events. Next is legal factor- it arises through changing in law. Further
environmental factors includes rising in national environment, event industry should have to
consider in mind about environmental factors (Adamu, Cobbinah, and Alhassan, 2021). As
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Clarion event is working towards waste management and due to this Covid 19, their all
performance are done online. So, this becoming opportunity for them if climate change does not
impact their performance or the event.
The other model which can be used within company is advertising- as this is a major part
of an event industry. If advertising is done loss, the event will also faced loss due to unawareness
of the event (Stylos, Zwiegelaar, and Buhalis, 2021). So, it is most important to make advertising
of the event in front of customers. This will helps in development of the organisers and engaging
more people as well. In context with Clarion events, some of their events are developing their
effectiveness and due to covid 19 pandemic, they are conducting digital events which results in
enhancing customer and their products and services they are having. Further, the another model
is crowd sourcing- as large number of people said are contributing their content, crowdsourcing
is the business model which is mostly paired with model of advertising to generate value.
Companies are trying to solve these problems and it is difficult to publish something new and try
to solve new problems as well. Many of the successful solutions get rewards and company agree
to grow within market share.
Some of the challenges which comes in Clarion events is understaffing an event- as
understaffing is a one of the major problem which comes in between is until a day of. As most of
events is having under staffing and it becomes a issue for them as there could not be any one
who are managing all the activities of the events and also there are many other person needed for
completion of the events (Ti'Era, and Roby, 2021). One of the solution to this problems is take to
all stakeholders and getting details information about what helps they are needing at a time of
event days. Further, it is to write their role title and detailed description of what they are
responsible for. The other challenge is overspending on the events- as budgeting is one of the
challenge for Clarion events. because of covid 19 pandemic, many of the events are facing losses
so it reduces profitability of the company and thus they are not having enough budget to keep for
future. So, for providing this solution, events should have to manage their expenses and target
potential customers who should contribute more in their events. They have to targets more for
sponsors and other brand ambassadors who could create awareness of their events. Now a days,
business are targeting more people and going digitally which is resulting in development of their
potential customers and enhancing satisfaction of customers.
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Discussion
From the above literature review, it is discussed that Clarion events are widely used in the
worldwide. As it is a internal business which is providing live and digital events. Due to covid 19
pandemic, company has faced certain losses related to customer satisfaction and decrease in
profits and revenue (Blanks, Abuabara, and Semien, 2021). So for this they have introduced
digital events which could helps them in engaging with the customers and encouraging them
towards taking participation in the events. Further, they are working on organisation
effectiveness and working towards achievement of their goals and objectives. They are working
towards hiring of talented staff members which could provide some new innovation within their
organisation and resulting in encouraging customers to attend their events as well. They are also
working towards managing their budget and developing their productivity as well. Also, they are
working towards engagement of the customers and developing strategies in ordered to promote
their products and services. Clarion events are doing digitally events now a days so this reduces a
problem of bad weather and creates an opportunity for them to attract more customers. Further
they are using various strategies and techniques in order to deliver their best to the customers.
They are making promotions through social media sites which engage customer and audience in
attracting towards the events and buying tickets. Which will resulting in enhancing of the
organisational profits and revenue and providing best to the audience (Radcliffe, Hix, and
Matthews, 2021). Further, company is doing this in order to make their brand reputation in
market and gaining competitive advantage among competitors.
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Reference
Books and journals
Adamu, A., Cobbinah, B.B. and Alhassan, R., 2021. Assessment of the Factors Causing Senior
High Students Involvement in Examination Malpractice in the Takoradi Metropolis of
Ghana. Open Journal of Social Sciences, 9(6), pp.241-254.
Blanks, J., Abuabara, A., Roberts, A. and Semien, J., 2021. Preservation at the Intersections:
Patterns of Disproportionate Multihazard Risk and Vulnerability in Louisiana's Historic
African American Cemeteries. Environmental Justice, 14(1), pp.1-13.
Chinyamurindi, W.T., Chuchu, T. and Maziriri, E.T., 2021. Tales of challenge and resolution:
narratives of women middle managers in the South African public service. Gender in
Management: An International Journal.
Gonzalez, E., 2021. Halo around the Moon. Clarion Reviews, pp.NA-NA.
Harper, A., Mustafee, N. and Yearworth, M., 2021. Facets of trust in simulation studies.
European Journal of Operational Research, 289(1), pp.197-213.
Kaikkonen, L., Helle, I., Kostamo, K., Kuikka, S., Törnroos, A., Nygård, H., Venesjärvi, R. and
Uusitalo, L., 2021. Causal Approach to Determining the Environmental Risks of
Seabed Mining. Environmental Science & Technology.
Krishnaraj, G., 2021. Supporting the Development of Ethics Tools for Innovation in
Humanitarian Contexts (Doctoral dissertation).
Mina, S.A., Muhsen, I.N., Burns, E.A., Sarfraz, H., Pingali, S.R., Xu, J. and Hashmi, S.K., 2021.
Post-Marketing Analysis of Peripheral Neuropathy Burden with New-Generation
Proteasome Inhibitors Using the FDA Adverse Event Reporting System. Turkish
Journal of Hematology, 38(3), p.218.
Oyibo, K. and Morita, P.P., The Effect of Persuasive Design on the Adoption of Exposure
Notification Apps: A Case Study of COVID Alert. Available at SSRN 3933629.
Radcliffe, D.C., Hix, D.M. and Matthews, S.N., 2021. Predisposing factors’ effects on mortality
of oak (Quercus) and hickory (Carya) species in mature forests undergoing
mesophication in Appalachian Ohio. Forest Ecosystems, 8(1), pp.1-14.
Rastogi, S., Yadav, R.K. and Pandey, D.N., Mitigating and managing COVID-19: Promises and
propositions from Traditional Health Care Practices in India and China.
Stylos, N., Zwiegelaar, J. and Buhalis, D., Agility for dynamic, volatile, and time-sensitive
service industries: The case of Tourism sector. International Journal of Contemporary
Hospitality Management, 33 (3), 1015-1036.
Ti'Era, D.W. and Roby, R.S., 2021. Fostering Spaces for Black Joy in STEM-Rich Making and
Beyond. Journal of Effective Teaching in Higher Education, 4(2), pp.118-134.
Truman, M.A., 2021. Blues Epistemology, Community Resilience, and COVID-19 in the
Mississippi Delta.
Online
Why Choose Clarion?, 2021. [Online] Available through <https://clarionevents.com/careers-at-
Clarion/why-choose-clarion>
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