Clarke International Summer Shoe Launch: A Project Management Approach

Desklib provides past papers and solved assignments. This project details the management of a summer shoe launch for Clarke International.

Managing a Successful Business Project
Globalisation
Student’s Name –
Student’s ID -

Table of Contents
Introduction................................................................................................................. 3
a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set........................................................................4
b) Produce an appropriate project management plan that includes relevant actions to
meet objectives and timeframes.................................................................................4
Table 1: Cost and Time...........................................................................................5
c) Conduct research to generate knowledge, which will form the basis for analysis of
the scenario, posed in the brief.................................................................................16
d) Analyse your finds and draw conclusions to form the basis for recommendations.
.................................................................................................................................. 18
e) Present and produce your project in an appropriate manner for the intended
audience....................................................................................................................22
f) Communicate your recommendations in an appropriate manner for the intended
audience....................................................................................................................23
g) Complete a performance review that addresses the following:.............................24
Conclusion................................................................................................................ 27
Reference List...........................................................................................................28

Introduction
Globalisation has certainly led the multinational companies to outstand its products
to the new markets. The concept has also enhanced the economic and financial shift
whereas increased the competition in the market. It has significantly promoted the
international co-operation, cultural awareness and global economic independencies.
Such a concept has also led the multinational companies to devise new strategies
and ensure an emerging and successful business models. The concerned project
management has therefore taken the well known international shoe manufacturer
Clark International limited having more than a thousand branded franchises and
stores in the world market. It has tended to launch a new branded summer shoe in
the London fashion week 2019. The project design manager tends to create and
market this objective with a defined project management plan in order to succeed
with the prospect.

a) Establish your aims and objectives for the project. Outline objectives and
timeframes based on the scenario set.
Project Aims
The project aims to market and create a brand new summer shoe on behalf of
Clarke, to ensure strong competition with the existing big name brands and sell the
products to the major industry representatives.
Project Objectives
The project objectives are the performance indicators that are significantly utilised to
assess the project success (Lock, 2017). The following are the determined
objectives for this particular project.
 It is to market the new summer shoe in the market in order to compete for the big
name brands.
 To plan a concise budget and time, therefore, to sell the products with the major
industry representatives
 To launch a well-defined event in order to be acknowledged with possible
challenges and opportunities in the market
 To present relevant recommendation from the data availed form the quantitative
and qualitative research study.
b) Produce an appropriate project management plan that includes relevant
actions to meet objectives and timeframes
The project management plan is the approved document that is significantly used to
supervise the overall project plan and ignition, it is to prepare, coordinate, define and
integrate the activities in executing a well systematic approach (Kerzner and
Kerzner, 2017).
Project Cost and time activities
Activities Time Cost per hour (£) Total Cost (£)
To conduct a
research study in
20 30 600

order to assess all the
necessary sources for
the project.
To manage the event
and ensure necessary
market supports
40 30 1200
Estimation of all
included network and
hardware supports in
order to maintain the
project proceedings
10 15 150
Identification and
assurance of all
technological and
digital based supports
25 10 250
Assurance of all
necessary resources
in allocating the
project-based tasks
suitably
30 30 900
Media control and
market promotional
assurances
20 30 600
Miscellaneous
materials that support
the overall project
plan
30 10 300
TOTAL £ 3400
Table 1: Cost and Time
(Source: Created by the learner)
Project scope statement

The statement ensures the useful corner in order to utilise the tool to delineate the
project’s based deliverables that is to identify the assumptions, success factors, and
constraints. It clearly defines the definite boundaries of the project to understand the
precise view of the project concept. It includes the following included and excluded
scope or factors (Pheng, 2018).
Included scopes
The determined factors that show every inclusion and to meet the deliverables the
following are the key scopes that are availed for this particular project management
plan (Lohr and Pena, 2017).
 The project will rationally approach and acknowledge the formal document that
will precisely acknowledge the steps to market and conceptualise the launch of a
new brand product that is the summer shoe in the London fashion week.
 The project will define a well-planned and timely approach in order to conduct an
effective event. It is to target the large manufacturers or fashion industries and
ensure the sale of the products.
 The project also evaluates a research study that includes both quantitative and
qualitative research study in order to gain the convincing data. It significantly
elucidates the approach to assure the positive outcomes for the company Clarke.
Excluded scopes
In taking the inclusions, the project also excludes certain factors that have been
debarred in this project.
 The research study has taken both the quantitative and qualitative research study
as its small-scale research study, therefore, has included the concepts of the
valuable customers and industrial consultants or fashion experts as the research
prospects. Therefore, the research study has debarred the concept of the
employees.
 The project is majorly based on the first experience research study that is the
primary data collection method and has debarred secondary data collection
method.
Project Quality management

Quality is an effective and essential factor that concerns the appropriate and
knowledgeable areas in the project management. The main aim is to control, assess
and achieve the desired product quality in utilising the specific activities and
processes. The table below has identified the definite roles of the individuals in
managing and controlling the overall project quality (Harrison and Lock, 2017).
Role Quality Responsibility
Production Design
Manager
The project design manager takes on the
accountability to supervise the overall
requirements for the project and product design
as conceptualised to be the new branded
summer shoes in an effectual way. The
manager also recognises the errands in order to
take all necessary steps and staunch the
activities that lead the different production. It is
to uphold the time and resources allocation for
each recognized tasks. The manager also
ensures the determined expectations of the
customers in order to meet its efficiency.
Project Event Manager The project event manager also takes on the
liability to plan and manage the necessary event
initiations that are required for the project. The
manager also tends to maintain the coordination
and team management efforts successfully.
Therefore, the project event planning has
shown the applications of all fundamental
requirements that are to achieve its objectives.
Project Manager The project manager controls and manages
every single step involved in the project
completion. The time limits or deadlines and
team communication are significantly handled
by the manager to ensure the project meets its
completion in due time. The quality, therefore,
ensures every single aspect that concerns the

project credibility and reliability.
Table 2: Quality management responsibility
(Created by the Learner)
Communication plan
What Who Why When Method
Communicatio
n is an
essential way
to convey the
relevant
information
and data to
the
recognised
authorities.
Communicatio
n enables the
concerned
managers to
withdraw the
permissions
required to
conduct the
overall project
initiations and
ensure the
proper
documentatio
n that is to be
taken the
project
movement
and plan
(Binder,
In taking the
concept of the
project and its
prospects the
concerned
personnel to
be
communicated
are the higher
authorities,
CEO and
concerned
board of
directors of
Clarkes.
Communicatio
n with the
authorities is
concerned
important
because the
authorities’
take on the
responsibilities
of the valuable
resources that
tend to be
required in the
project
completion.
Communication is
considered
important and
essential in the
time of project
ignition or start. It
is a pre-plan
discussion that
enables the
manager to
communicate the
necessary needs
as per the project.
The advanced
technologies
have significantly
enabled
communication to
be more effective
and easier. The
communication
methods
therefore
considered
formal meetings,
Skype calls; e-
mail connectivity
and telephonic
conversation can
lead the
individuals to
communicate
successfully.

2016).
Communicatio
n has also
played a
significant role
to
communicate
the
perceptions
over the
particular
context from
the concerned
individuals
selected for
the project
initiation.
Communicatio
n enables the
flow of sharing
and two ways
information
flow that
enables a
clear
understating
on the overall
concept.
The
communication
is to be done
with the
fashion
experts,
industry
consultants
and valuable
customers that
have a clear
view of the
concept of
customer
expectations
and wants.
Communicatio
n with the
customers and
the fashion
experts are
considered
important to
understand the
needs and
expectations of
the product
design and
comforts that
they seek to
convey from
the brand
Clarke.
Communication is
important to be
done in the time
of project
research study.
As the project
talks the primary
research study as
its way to receive
data, the
communication
with the
customers and
experts will help
the product
manager to
understand the
need and gain
knowledge from
both the
quantitative and
qualitative
research study.
In understanding
the
communicative
technological
advancements, it
has enabled the
manager to
conduct the
research from
different means.
The use of online
surveys and face
to face
conversation has
been considered
essential to
communicate
with the selected
personnel.
Communicati
on leads a
major role to
convey the
message to
the huge
number of
The concerned
personnel here
is the
promotional
and advertising
manager of
Clarke that
The promotion
has been
considered
very important
to manipulate
and attract
potential
The
communication is
to be done in the
planning period in
order to ensure
the steps
successfully. The
In valuing the
advanced
technologies and
social media
connectivity, the
most admired
communication

followers and
audiences.
Communicati
on or
effective
communicati
on can lead
the message
to be
transferred to
distinctive
areas or
within
different
markets
(Muszynska
et al., 2015).
also includes
the media
agencies.
customers
towards the
brand.
Therefore to
compete the
existing big
brands it is
important to
communicate
the product
quality and
essentiality to
the customers
in order to
convey the
overall concept
in the target
market.
communication is
also required to
be done in the
time of event
conduction as the
promotion and
media agencies
will show its
important
participation to
market the
product message
in the market.
method is the
social media
connectivity,
telephonic calls,
and informal
meetings and
conversations.
Table 3: Communication Plan
(Source: Created by the learner)
Risk assessment
Wee
k No
Date
Identified
Risk
Identification
or problem
encountered
Responsibl
e person
Impact Effect On
project
Risk reduction
action
1. 02.01.201
9
Team
coordination
and
communicatio
n risk
Project
leader or
manager
High The
coordination
and
communicatio
n between the
team are
important as it
ensures the
proper
In order to
reduce such
risk in the
team and
workplace, the
manager has
ensured the
communicativ
e workshops

information
flow within the
project
initiation. The
inefficient
coordination
has affected
the project
with time
delays and
improper data
sharing that
have also
affected the
project
credibility to a
certain extent.
and has
enabled the
team
coordination
with proper
informal
meetings.
Such steps
have led the
team to
improve
communicatio
n positively. It
has also
enabled the
team
members to
understand
the definite
roles and
responsibilitie
s.
2. 15.01.201
9
Time
management
issues
Project
design
manager
Mediu
m
Time
management
and research
study is an
important
aspect that
ensures the
design for the
manager. The
time
management
and delays
have led the
production
To minimise
or reduce
such risks
affecting the
project the
project design
manager has
pre-planned
the time
allotments to
the production
process. The
well defined
and structured

process to
take more
time and
risked the
deadlines as
concerned
before. Such
a risk has
shown
unnecessary
stress in the
workplace.
work down the
structure of
the project
has helped
the project in
minimising the
risk. It has
shown the
reallocation of
tasks in a
successful
way.
Table 4: Risk Log
(Source: Created by the Learner)
Project Resource Plan
Project resources are considered essential to meet the exact requirements and
initiation of the project. The resources help the managers to manage, compile, store
and conduct the activities in a proper way (Westney, 2017). The resources resemble
as an efficient workforce, funds, and material that have been identified below.
 Financial resources – The project budget and finances is considered as the
most important resource that enables the overall project plan to meet its
purpose. It also enables the other resources to be confirmed in the overall
process. It includes the necessary funds that are required for the
implementation of the project and to produce the project deliverables. The
concerned fund required is £ 3400 to complete the project.
 Material resources – Materials are the supportive resources that enable the
project to meet the deliverables in well-documented form. The material
includes the necessities that are internet connectivity, computer resources,
printing machine, project-based software and other stationeries (Weiss et al.,
2017).
 Human resources – This is also an important resource that has shown its
essentiality in the project process. The activities of the project are responsibly