Report on Leadership, Management, and Motivation of Staff at Clarks

This report, prepared for Clarks, explores the critical aspects of working with and leading people within an organization. It begins by detailing the recruitment and selection process for a new store manager, emphasizing legal, regulatory, and ethical considerations. The report further analyzes the skills and attributes necessary for effective leadership, differentiating it from management, and compares various leadership styles suitable for different situations. Motivational strategies for staff to achieve organizational objectives are discussed, alongside the benefits of teamwork. The document also covers the planning, monitoring, and assessment of work performance, including the identification of development needs for the store manager role. The report concludes by assessing the success of the assessment process and highlighting the importance of these elements in achieving organizational success.

UNIT 14 WORKING WITH AND
LEADING PEOPLE
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Table of Contents
INTRODUCTION..........................................................................................................3
TASK 1- ADVERTISEMENT TO RECRUIT NEW STAFF...........................................4
1.1 PREPARE DOCUMENTATION TO SELECT AND RECRUIT A NEW
MEMBER OF STORE MANAGER...........................................................................4
1.2 THE IMPACT OF LEGAL, REGULATORY AND ETHICAL CONSIDERATIONS
TO THE RECRUITMENT AND SELECTION PROCESS.........................................6
1.3 TAKE PART IN THE SELECTION PROCESS...................................................7
3.2 WORKING IN A TEAM AS A LEADER AND MEMBER TOWARDS SPECIFIC
GOALS, DEALING WITH ANY CONFLICT OR DIFFICULT SITUATIONS.............9
1.4 EVALUATE OWN CONTRIBUTION TO THE SELECTION PROCESS..........10
TASK 2- REPORT ON LEADERSHIP, MANAGEMENT AND MOTIVATION OF
STAFF.........................................................................................................................11
2.1 THE SKILLS AND ATTRIBUTES NEEDED FOR LEADERSHIP.....................11
2.2 THE DIFFERENCE BETWEEN LEADERSHIP AND MANAGEMENT............12
2.3 COMPARISION OF LEADERSHIP STYLES FOR DIFFERENT SITUATIONS
................................................................................................................................14
2.4 WAYS TO MOTIVATE STAFF TO ACHIEVE OBJECTIVES...........................16
TASK 3- REPORT OF TRAINING PLAN...................................................................19
3.1 THE BENEFITS OF TEAM WORKING FOR CLARKS....................................19
3.3 THE EFFECTIVENESS OF THE TEAM IN ACHIEVING THE GOALS...........21
4.1 THE FACTORS INVOLVED IN PLANNING, MONITORING AND
ASSESSMENT OF WORK PERFORMANCE........................................................22
4.2 THE ASSESSMENT OF THE DEVELOPMENT NEEDS FOR THE “STORE
MANAGER OF CLARKS”.......................................................................................23
4.3 THE SUCCESS OF THE ASSESSMENT PROCESS......................................24
CONCLUSION............................................................................................................25
REFERENCES...........................................................................................................26
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INTRODUCTION
C& J Clark International Ltd is an international British shoe manufacturer and retailer
since 1825 that has nearly 1,000 branded stores and franchises across the world. As
a trainee HR manager of Clarks and advertisement to recruit new staff of store
manager will be prepared and the impact of the legal, regulatory and ethical
consideration will also be assessed. As for every organization, effective recruitment
and selection process is a vital element which ensures the success of the
organization so for the same this assignment will be conducted emphasizing on the
human resource management by aligning with effective working strategy (Rees and
French, 2016). The team management concepts and importance will also be shed
light upon and the recruitment and selection policy will also be formulated.
Comparison of different leadership style will help to achieve the desired goal by
enhancing the productivity and satisfy the consumer base. Through the motivational
theory, the employees and staff will be motivated to strive best. Thus the selection of
right people will ensure the success of Clark and will fulfil the requirements of the
company.
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TASK 1- ADVERTISEMENT TO RECRUIT NEW STAFF
1.1 PREPARE DOCUMENTATION TO SELECT AND RECRUIT A NEW MEMBER
OF STORE MANAGER
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JOB ADVERTISEMENT
Job title: Store Manager
Store name: Clarks Franchise Hove Adults
Salary: Up to £25,000
Working schedule: 6 days a week
Closing date: 30 March 2018
Job Purpose: The main job purpose as a store manager will be to effectively
boost the reputation of the UK’s iconic brands and add to the success stories.
The job purpose also includes being a motivator and successful manager for the
employees of the store so as to achieve effective team cooperation to enhance
the store’s success.
Roles and responsibilities:
The main roles and responsibilities include the following:
 To effectively lead and motivate the staff and team members of the Hove
store
 To create a friendly environment and welcome every customer
 To render motivation in team members so as to ensure effective
achievement of the goals
 Effectively lead people by helping them to make wise choices between the
purchase decisions and boosting customer experiences
 To gain knowledge about every aspect of store management from
tracking the profit and loss to planning the events till minimizing the costs

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PERSON SPECIFICATION
Qualification:
Must be a graduate in any stream of commerce
Experience:
Should have an experience in the fashion and footwear industry for 6 months or
above
Skills:
 Effective communication
 Strong relationship building
 Effective tracking knowledge to record commercial success
 Leadership skills
 Goal oriented
Life with Clarks:
Lark employees nearly 15,000 employees across 75 countries and is world’s
biggest footwear brand in terms of volume. It renders several growth opportunities
to its employees with a competitive salary and pension schemes.
Contact:
We will love to hear from you at- Clarks.jobs.com

1.2 THE IMPACT OF LEGAL, REGULATORY AND ETHICAL CONSIDERATIONS
TO THE RECRUITMENT AND SELECTION PROCESS
While recruiting the store manager for the Hove store of Clarks some of the
regulations and rules that as a human resource trainee are needed to be followed
are discussed as under. These rules and regulations will help in acquiring best
candidates for the store manager and will help to minimise the risks as well.
Race Relation Act 1976
This act impacts the recruitment and selection process as Clarks cannot advertise
for the job positions highlighting a particular race or nationality specifications as it is
against the race relations act and according to this, every person should get a fair
chance to apply irrespective of the race and nationality (Fredrickson, 2016).
Equality Act 2010
This act also impacts the process as HR department is enforced to follow the law
while recruiting and selecting without giving special preferences to the candidates on
the grounds of race, religion, gender, disability and many more. The selection should
be made by Clarks on the basis of the skills and capabilities of the candidate.
Sex Discrimination Act 1975
According to this act, the recruitment and selection process should be carried out
irrespective of the gender bias and should be made on the qualifications instead.
Some of the Legal and ethical considerations:
 He should not be a minor
 The information attained from the candidate should be verified
 The medical fitness should be examined by the candidate (Kirby, 2016)
 Effective employment verification check should be conducted of past
employment
 An effective check should also be carried in respect of the legal rights and
permissions or the employee to work in the UK
 The employees should be well informed about the contract terms and benefits
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1.3 TAKE PART IN THE SELECTION PROCESS
For effective selection process of Store manager for Clarks, a team discussion is
carried out that will undertake all the application forms received after the advert in
Metro. As a team member the following selection process has identified that help in
identifying the most suitable candidate for the post of a store manager and will be
called for interview:
Application forms
In the first stage of the selection process the recruitment notice has been printed as
an advert in Metro and then through the advert, the job applications that are received
are examined of all applicants. This involves conducting the first round of screening
process that will be selected and invited for a further process (O'Sullivan, et al.
2015).
Curriculum Vitae:
In the interview round the first step is to check all curriculum vitae of the applicants
and conduct the background check of the candidate including the educational
qualifications and work experiences. The personal details and the historical
employment check will also be conducted and then the screening will be conducted.
References check:
The next step in the screening process is to conduct a check the references which
are provided by the applicants and then carry the further selection process.
Simulation exercises:
After the references list has been cross-checked with the next step is to conduct
some simulation exercises such as group discussions, role play and debate. For the
role of a store manager, we will conduct a role play that will help to anticipate the
patience level and the managing ability of the applicant according to the job role.
Interviews:
Then the final stage in the selection process is to arrange for an interview that will
help in the evaluation of the applicant with the right qualification that can effectively
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manage the duties and responsibilities of the store. This will conduct face to face
interaction that will help to judge the psychology and the level of skills in the
applicants that will help in effective selection (Costa and Anderson, 2017).
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3.2 WORKING IN A TEAM AS A LEADER AND MEMBER TOWARDS SPECIFIC
GOALS, DEALING WITH ANY CONFLICT OR DIFFICULT SITUATIONS
As a trainee HR manager from the choice of two applicants A & B that are equally
good and have the support of two different team members, the selection will be
reached by the following manner on comprising both candidates. A particular
situation that may arise will also be discussed.
As an HR Trainee manager of Clarks, a situation was faced while working with a
team when it came to the selection of any one applicant amongst A & B which were
equally good. But there were 2 team members of my team who were supporting
them. This situation has created a conflict situation that will be dealt with towards
achieving the specific goal of hiring right candidate (Verhoeven, et al. 2017).
According to team members applicant B should be selected which is not case with
the HR trainee manager so the reasons behind the choice of HR trainee manager is
that it was observed that candidate A perceived the experience of a better fashion
and footwear store as compared to applicant B and it was observed that he
performed the simulation exercise in a quite better way with innovative thoughts.
In order to bring the other two team members to same decision strategies will be laid
such that the roles and responsibilities can be matched with the skills and
performance of both the employees. The team members can be effectively motivated
through effective communication. Open thinking will help to frame the issue well and
depict the skills that candidate B is lacking as compared to A. this will help in
reducing the conflict with other team members and bring consensus among all team
members. The different situations will be evaluated by discovering the root causes
and then analysing the competencies of the candidates that may inject long-term
benefits. Proper communication and presenting the point of view by every team
member will help to reach a common decision and reducing the conflicting situations
in an organisation (Northouse, 2018).
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1.4 EVALUATE OWN CONTRIBUTION TO THE SELECTION PROCESS
In the selection process of the right candidate for the post of the store manager, I as
a Human resource trainee manager contributed to the selection process immensely
as from the very initial stage I prepared the documents and the specification for the
advert to be published in the Metro that brought the maximum candidates for this
position. I also played a vital role by being a part of the selection panel in the process
that kept a check of the qualities of the candidates by examining their background
information and other skills and capabilities. This helped in effective screening then
when the documentation and other checks have been performed effectively then a
conflict was faced between two candidates A and B which was again resolved by me
by devising effective strategies that help to gain consensus of together team
members and then implementing the selection process effectively. This helped in
saving the selection process from the ineffective manner and ensuring the fair
recruitment practices (Northouse, 2018).
I also prepared the necessary documents that helped to trace the other relevant
information about the candidate and then the final call was also made which
informed the selected candidate about the new job roles and assisting them in
completing the joining formalities. This contribution helped in mitigating the hurdles
of the selection process and helped in the smooth implementation of appointing store
manager for Clarks.
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TASK 2- REPORT ON LEADERSHIP, MANAGEMENT AND MOTIVATION
OF STAFF
LEADERSHIP, MANAGEMENT AND MOTIVATION OF THE STAFF
EXECUTIVE SUMMARY
Leadership has emerged as an important quality that directs entire organisation
which is formed by the combination of skills and attributes. Sometimes there arises
confusion between the management and leadership which can be differentiated on
the basis of the orientation, perspectives and the focus. With the differences in
between these two, there are also different leadership styles that are applicable to
different situations in the organisation. These styles thus help in motivating the staff
and boosting the sales of the Clarks which is depicted in the report below.
INTRODUCTION
Leadership is a quality that can guide and motivate the employees towards the
desired objectives. Some traits and skills differentiate the styles of leadership which
applies to an organisation in different time periods. A good leader is an effective
motivator and manager that will help to bring out the efficiencies of operations and
strong brand image as well.
BODY
2.1 THE SKILLS AND ATTRIBUTES NEEDED FOR LEADERSHIP
In order to identify the weaknesses and the strengths of the organisation, the skills
and attributes that are needed for a leader are important to identify. Some of the
skills and attributes required are as under:
Communication
For a leader to be effective he should be a great communicator and should render
free and open communication under his leadership that will help in bringing better
ideas and thoughts of his team members (Antonakis and Day, 2017).
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Passion
Another attribute and skill that one should acquire is the passion and enthusiasm
that will motivate the team member and will help to make the team members more
productive. This will encourage better performance and monitor the team member’s
performance effectively.
Team player
For an effective leader, the skill of being a team player should be present that will
involve the effective management of team by building cooperation and team
belongingness (Renko, et al. 2015).
Decision making
He should be quick and rational decision maker by analysing the pros and cons
associated with each situation and the decisions and then take the decisions
considering the benefits that it will render to an organisation as the whole.
Listening
An effective leader should possess effective listening skills that will help him to
become an effective leader and solve the issues of its followers effectively.
2.2 THE DIFFERENCE BETWEEN LEADERSHIP AND MANAGEMENT
Leadership is a process that has common objectives achievement as the main goal
of motivation the employees towards the same. It is a continuous process that draws
the personal relationship with the employees and leader.
The management on other hand is a process that aims to get the things done from
other by directing them towards the goal achievement. It also focuses on effective
utilisation of the resources (Strom, et al. 2014).
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