Developing Manager Report: Clayton Crown Hotel Analysis

This report provides a detailed analysis of management styles, leadership characteristics, and communication processes within the context of the Clayton Crown Hotel and the Hilton Group. It explores various management styles such as autocratic, democratic, persuasive, and laissez-faire, highlighting their application and effectiveness. The report examines key leadership traits including honesty, confidence, and communication skills. Furthermore, it evaluates communication processes, organizational culture, and change management strategies. A significant portion of the report focuses on self-assessment of management skills, SWOT analysis, and the development of objectives for personal and career advancement. The report also explores the importance of leading and motivating a team, justifying managerial decisions, and planning for career development within the hospitality sector. The report concludes with a discussion of personal and professional skills required to support career development and provides a plan for continuous improvement.

The Developing Manager

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
1.1 Comparing different management styles..............................................................................3
1.2 Discussing leadership characteristics....................................................................................4
1.3 Evaluating communication processes in selected businesses...............................................5
1.4 Analysing organisational culture and change in selected businesses....................................5
LO2..................................................................................................................................................6
2.1 Assess own management skills performance........................................................................6
2.2 Analyse personal SWOT evaluation as a manager...............................................................6
2.3 Set and prioritise objectives and targets to develop own potential.......................................7
LO3..................................................................................................................................................8
3.1 Lead and motivate a team to achieve an agreed goal or objective........................................8
3.2 Justify managerial decisions made to support achievement of agreed goal or objective and
recommendations for improvements. .........................................................................................9
LO4................................................................................................................................................10
4.1 Explain how own managerial and personal skills will support career development..........10
4.2 Review career and personal development needs with a plan..............................................11
CONCLUSION : ...........................................................................................................................12
REFERENCES:.............................................................................................................................13

INTRODUCTION
The effective and efficient management is very important for suitable running of a
business organisation. The proper management and managerial operations will help an
organisation to manage its business operations and activities to a great extent. A significant
manager will look after the smooth and appropriate execution of a wide range of business
activities (Avgerou and Walsham, 2017). For the present report, Clayton crown hotel and is as
the chosen organisation. It is the UK based hospitality enterprise. The report will cover various
types of management styles, different leadership characteristics, communication process,
organisational culture and changes in cited firm. A skill assessment and SWOT analysis will be
performed with prioritizing the objectives and targets to develop own potential. A team leading
measure will be taken in consideration by the fiirm that will help in suitable rise in capabilities
and thus will faciliates a proper management of business activity. The impact of own managerial
and personal skills and development needs are been accessed for producing a development plan
(Perlmutter, 2017).
LO 1
1.1 Comparing different management styles
Various management styles are taken in consideration as per the organisational structure
and operational capacity of a business entity. There are a wide range of business activities and
styles that have been followed within the firm. Some major styles are:
 Autocratic style: This is a management style where the manager possesses all powers
and authority that will lead to effective management of business activities within a firm.
In such sort of management style, the staff members have no right to participate in
decision making. Thus, it doesn't work in the long run (Crosson-Tower, 2017).
 Democratic style: This is opposite of autocratic system. In this, the manager and other
staff has authority to make decisions for firm. This helps an organisation to get new and
innovative ideas for the development of firm. Besides this, it also facilitates good
communication on the organisational and structural level.
 Persuasive Style: It is a management style where manager will retain the power with
them but will be supportive enough to handle and manage problems related to employees.
It involves an effective communication which facilitates the appropriate solution of

managerial problems within a firm. It is better than the autocratic style but not efficient as
the democratic approach (Maxwell, 2018).

 Laissez-faire style: It is an employee oriented style that helps in the suitable
management and implementation of business activities within the firm in an effective and
significant manner. In this, company’s management seeks employee’s feedback and
opinion before the implementation of a policy or technique. This style is known for better
management of company-employee relationship. The leader in this style or theory is
more like a mentor. This is quite similar to democratic style although sometimes turns to
be autocratic.
They follow various characteristics and theories like Maslow's hierarchy of needs, system
method, contingency approach, etc. This helps in better following of the traits and qualities and
help in achieving the goals and targets (Busse, Aboneh. and Tefera, 2014). The Clayton Crown
Hotel uses the Laissez-faire style of management where the management of Dalata Group act as
the supreme body but support its functioning. While on the other hand, Hilton group follows
Democratic approach.
1.2 Discussing leadership characteristics
Different kinds of leadership traits are required to be managed and handled by a leader at
Clayton Crown hotel and Hilton Group, for the better handling of operations and activities within
a firm. These traits and qualities as well as characteristics are possessed by a leader that will help
the organisation and its staff to manage its business operations in a better way. Some major
leadership characteristics are as follows:
Trait Hilton Group Clayton Crown hotel
Honesty: A leader must be honest and
integrated enough to motivate
its fellow workers to work
properly. The key factor for
success of a leader is when he
sticks to its values and ethics.
This will help him to build a
better bonding with its co
employees. This will help in
improving the performance at
The leader or manager at the
cited firm has to maintain the
ethics within the firm.

Hilton group.
Confidence: The leader is required to be
confident enough to take
decision and carry out
operations within a firm by
guiding work force of a firm to
a great extent. The manager at
Hilton group must be
confident.
Manager must be confident
enough to improve the
business performance.
Inspiring: The leader must be able to
motivate its fellow workers
and colleagues in order to
facilitate a good and effective
functioning and thus will
support management of
business operations. Manager
at Hilton group will motivate
its employees.
He must able to motivate the
work force at cited hospitality
enterprise.
Good communication: A leader or manager must be
able to carry out effective
communication on personal
and professional level in order
to remove conflicts and
problems occurring at the
workplace. It also helps in
decision making. He will carry
out a good interaction at Hilton
Group.
He must be able to carry
effective communication with
its staff.
Creative and team builder: The leader in team is required
to be effective enough to come
He must be able to develop a
good and creative team at the

up with innovative or creative
ideas and build a better
partnership within a team as
well as stakeholders of
company. He must be adoptive
to the latest and creative
measures within hospitality
firm.
firm.
1.3 Evaluating communication processes in selected businesses
The suitable and effective communication process is followed at Clayton crown hotel as
well as the Hilton group. At the Hilton Group of Hotels, the top management of firm look after
all the functionality and thus will help in better rise in operational capability and thus meeting of
targeted operations and activities is major goal that is been set by a firm. The managers and
directors look after better management process that is followed within firm and guide the staff as
well as employees from supportive organisations to perform their job activities in an effective
and better way. Besides this, the communication is carried out in verbal, non-verbal, written
linear, lateral, formal and informal manner. Whereas, in Clayton Crown hotel, the management
of Dalata group decides the measures and policies for the hotel.
Any policy or rule that is been formulated at Hilton group is been communicated to
managers and directors of firm. They will further pass it to the branch and department managers
within the firm (Renz, 2016). The departmental managers will make their employees and staff
aware about the policies or rules and will look after its effective communication and
implementation. The managers or directors will act as a bridge between the ground staff and top
management. This is basically dependent on the scale and level of department on which the
communication is been carried out within firm. On the other hand, Clayton Crown group get the
operational instructions from its parent firm, Dalata group, involving the staff selection, policy
making and revenue or resource distribution.

1.4 Analysing organisational culture and change in selected businesses
Both Clayton crown hotel and Hilton Group follows the hierarchical organisational
structure which supports the organisations to execute business operations and process a liner as
well as lateral communication (August and Shanahan, 2017). Besides this, as the firm operates in
hospitality sector, the organisational culture will involve the assessment of the people of various
economic social, cultural and national backgrounds. Thus, the managers and directors of cited
organisation will look through the effective following of business operations and activities within
the firm. Besides this, the proper following of organisational culture will help the firm to
improve its business performance and support the organisation to meet its organisational targets
and goals in a very effective way.
Other than this, the firm also has to look after the change management measures that are
been taken within the organisation. The effective change assessment will help in suitable
planning by the firm (Burnell, Rakner, and Randall, 2017.). The organisational will help in
suitable rise in the meeting of targeted goals and needs of their customers in a very effective and
significant way. This will also help in better increase in managerial efficiency of a business
organisation. The facilitation of the proper communication process will also help the business
entities to increase their operational capability to a greater extent. Other than this, it will help in
facilitation of a good communication process, enabling a proper rise in efficiency of organisation
to carry out its business activities and performance.
LO2
2.1 Assess own management skills performance
The self assessment will be carried out for the effective identification of the capabilities
and scope of improvement for a manger. As a manager, I will be accessing the various operations
and activities that will be taken in consideration of the operational activities by the organisation.
The proper assessment of the skill set will help in better rise in my personal capabilities and
management skills. The assessment will involve the evaluation of my efficiency as the manager
at Clayton crown Hotel (Bolden 2016). Furthermore, it has helped me to work effectively in a
healthy work environment. My skills must be beneficial for the firm to have a good revenue
generation and meet the customers needs and demands. The skill management assessment will
involve the following responsibilities as manager:

 Being a manager at Clayton crown hotel, I will communicate and coordinate with the
fellow employees in order to fulfil the operational requirements of the business
organisation to a greater extent. My effective communication and managerial skills will
be helpful for me to improve the performance at the work place.
 The leadership skills that are been possessed by me will help me in a greater extent. This
will help in better assessment of the skills and qualities of the people and their effective
management, controlling and guiding using my knowledge or skill set at the work place.
 The project management skills that I will have will help me to carry out the operations
and effective execution of the business operations and activities (Retallack and et.al.,
2016.).
 The decision making skills will help the firm to make the proper plan and have a good
control over the operations and activities that are been followed within the hospitality
firm. As a manager at the hotel, it will be my duty to take the suitable decisions to hold
the effective execution of business operations within the firm.
2.2 Analyse personal SWOT evaluation as a manager.
As a manager at the Clayton Crown Hotel, I will have to carry out my self assessment in
order to identify may strength and weaknesses and assess the opportunities and threat factors
associated. The personal SWOT evaluation will involve the SWOT analysis which is as follows:
SWOT analysis
Strength Weaknesses
 Communication skills: this is my
major strength. This skill helps me to
have a good and effective transferring
of knowledge and information from one
department to another in liner or lateral
manner (Liu and et.al., 2016).
 Leadership skills: the leadership skills
helped me to motivate and guide my
staff in an effective manner.
 Lack of time and resource
management: the lack of effective
management of time and resources have
affected my performance and event
execution to a greater extent.
 Improper personality: I have to work
upon my personality in order to work
effectively as a manager at the cited
hospitality firm.
Opportunities Threat

The major opportunity that I possess is to be an
effective trainer or counsellor in the hospitality
sector. My good communication and
leadership skills will help me to manage the
business activities and actions that are required
to be managed by me as a manager at the cited
hospitality firm.
The dependency of the services of hospitality
sector to be time bounded, and my lack of
proper time management can cause the adverse
impact on business activities of the cited
hospitality enterprise. Besides this, the inability
of proper management of resources can also be
a threatening issue.
2.3 Set and prioritise objectives and targets to develop own potential.
Various objectives and goals are been set by me as a manager at Clayton Crown hotel.
This will help in increasing my efficiency as an executive within the firm. Some major objectives
and targets that will be evaluated by me as a manager at the hospitality firm is as follows:
Priority Skills Way for improvement
High Time management In order to improve my time
management skills, I will
follow the proper assessment
of the actions and activities
that will help me in the
effective scheduling of my
roles and responsibilities as a
manager in cited business firm.
High Resource management The effective coordination
with the logistic department
and handling of the business
activities will help me to
effectively improve my
resource management skills as
a manager at Clayton crown
Hotel (Van Hoorn and et.al.,
2014).

Medium Improvement in personality For the effective personality
development, I will attain
various grooming session and
workshops that will help to
increase my knowledge about
a personality carried by a
manager in a hospitality firm.
Other than this, the following
the self assessment process
involving of SWOT analysis
and identification of the scope
of improvement will help me
to make the suitable changes
and gain a good control over
the operations and activities
that will support a good rise in
capabilities within the firm.
LO3
3.1 Lead and motivate a team to achieve an agreed goal or objective.
In order to motivate the employees at Frankie & Benny's restaurant, as a leader I will take
various measures and operations which will help them to get encouraged in order to achieve the
organisational goals and objectives (Ang and Van Dyne, 2015.). The proper motivation and
encouragement will also support an effective handling of business activities and achieving of
targeted aims in an effective way. Other than this, as the restaurant is expanding its business in a
newer locality, thus in this situation, as a manager and leader, I have to take in consideration
certain measures which will help the organisation to handle the business operations and activities
to a greater extent. Some major methods that can be followed in order to improve the
performance of the firm is as follows:
 Training and skills development policies: in order to facilitate a good growth and
development of the firm, I will arrange the proper training and skills development
activities, that will help in improving the quality of services and products to be offered to

the customers by the firm (Ward, 2016). The organising of different sort of workshop,
training programmes and seminar or sessions related to business activities and
performance in hospitality firm will help in encouraging the employees to perform well
and in an efficient manner. Besides this, it will help in increasing the customer
satisfaction level and lead to generation of a good quality of revenue generation for
restaurant.
 Involving in decision making: the involvement of the employees in effective decision
making will help in development of the trust level between the employees and the
restaurant. This will also help in making the suitable business plans that will help in
increasing the performance of the firm to a greater extent (Whetten and Cameron, 2014).
 Appraisals and other benefits: the employees can be also provided some monetary
benefits or appraisals that will help in good assessment of business operations to a greater
extent. This will encourage them to improve their performance and meet customers needs
and demands.
3.2 Justify managerial decisions made to support achievement of agreed goal or objective and
recommendations for improvements.
Proper justification can be given for the measures that are been taken in consideration by
the organisation that will help in improving the overall performance and thus will help in good
rise in the capability and operations of the firm. The implementation of these operations and
actions will help in suitable rise in business operations to a greater extent (Dixon, 2017). The
goals and objectives set by Frankie & Benny's restaurant will help in good assessment of the
actions and activities that will help in improving the performance and expansion of the
organisation. The proper justification of the operations are as follows:
 Training and skills development policies: the proper training and skill development
measures involving the workshops, training sessions and seminars. This will help in
improving the skills and knowledge of the workforce working at the hospitality
organisation. This will help in improving the performance of an organisation.
 Involving in decision making: the involvement of the employees in the decision making
will help the organisation to have a good relation with its employees. Other than this, it
will reduce the worker turnaround. Other than this, it will help in increase their
confidence level. Other than this, the improving the performance factor of restaurant.

Other than this, it will this will also increase the chances of innovation and innovation
and developing of a good quality product and services by the restaurant firm (Turner,
2014).
 Appraisal and other benefits: the providing of proper appraisal and the development
process will help in the suitable rise in the improvement of the business activities that
will increase the performance of the business organisations. Other than this, it is a
motivating factor for the employees within a hospitality entity to improve their
performance and meeting of the targeted operations and activities.
LO4
4.1 Explain how own managerial and personal skills will support career development.
A self-managed learning on continuous basis is important for almost all individuals who
are aspiring to build a successful future ahead. This is in relation to the development of both their
personal as well as professional skills and abilities where such kind of development is apparent
to assist them in the development of their occupational expertise as well. Herein, I have referred
to use a well-known technique named as Blake Mouton grid to understand the type and nature of
leadership that I possess (Hunt and Weintraub, 2016). By this, I am intending to evaluate my
own personal and managerial skills with findings revealing my biggest forte of being a
motivational leader who inspires well. Although, I believe to use this sense of encouragement as
a secondary concern with a foremost consideration of attaining profitable results at work.
However, I have also found myself to master the work life balance by simultaneously managing
both my personal and professional lives. I thereby believe in encouraging others in a similar
manner and this helps me as well as others in gaining extreme level of satisfaction.
Besides this, I also prefer to address my workplace concerns or some work related issues
on immediate basis. This assists me in enhancing the productivity of workers operating under
me. It in turn also helps the company to obtain productive results from its workers. In addition to
this, on referring to my interpersonal skills, I like interacting with people and help them equally
to grow their career. Also, I believe in building effective relationship with both the customers as
well the colleagues or peers at the workplace. In accordance to my views, these are the 2 most
essential considerations of mine for becoming successful in the future (Cozolino, 2014.). This is
mainly on considering the fact where 1 happy customer is apparent to help the company in
getting at least 10 more contented clients. I also possess effective analytical skills along with an

efficient capability of decision making were by aspiring my professional skills, I am intending to
grow the chances of attaining an upper most position of CEO in the industry.
4.2 Review career and personal development needs with a plan
In order to achieve goals and objectives a plan is developed. It will help in improving my
skills and knowledge so that I can become a good and successful person. Also, it will help me in
evaluating my performance and taking proper measures. The plan is as follows :-
Learning
objective
Current
proficiency
Target
proficiency
Development
opportunities
Criteria for
judging success
Time scale
Communic
ation skills
I can
communicat
e very easily
with others.
I am very
comfortable
in meeting
new people.
I need to
improve my
communicat
ion skill. It
will help me
in becoming
a great
leader.
For this I need to
attend
workshops, watch
movies, etc. this
will help me in
communicating
with people in
different ways.
By taking
feedback from
team members and
managers.
1-2 weeks.
Time
manageme
nt skills
I am not
able to
complete
task on time.
This affects
my
performance
.
I need to
improve this
skills as it
will help me
in leading a
team and
achieving
goals in
time.
By preparing
schedule and
performing
activities
accordingly.
Preparing time
table .
4-5 week
Decision-
making
skills
I am not
able to make
decision in
I want to
improve this
skill as it
I will be able to
solve complex
problems . This
Taking feedback
from others.
1 month

complex
situation.
This is
affecting my
efficiency.
will help me
in taking
effective
decisions.
can be improved
by analysing case
studies.
CONCLUSION :
This report concludes that personal and professional skills helps an individual in career
growth and development. Different sort of leadership traits are required by leader to handle and
manage operations. The suitable and effective communication process is been followed at the
Clayton crown hotel. A self-managed learning on continuous basis is important for almost all
individuals who are aspiring to build a successful future ahead. Developing a professional plan
helps in ensuring that proper skills and qualities are required in hotel industry. There are various
ways through which employee performance can be enhanced. The implementation of these
operations and actions will help in suitable rise in business operations of all the cited hospitality
firms, to a greater extent.

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