Business Plan for Residential Cleaning Services: Clean & Tidy

This project presents a detailed business plan for "Clean & Tidy Cleaning," a residential cleaning service proposed for the New Zealand market. The plan encompasses various critical aspects of the business, including a comprehensive business description, background, and a thorough marketing strategy with segmentation, targeting, and positioning. It also outlines the marketing mix, emphasizing product, price, place, and promotion. The project delves into operational and production aspects through value chain analysis, identifying primary and support activities. A financial analysis, including profit & loss statements, balance sheets, and cash flow projections, is included. Furthermore, the plan addresses human resource issues, identifies potential risks like property damage and employee injuries, and concludes with recommendations. The references and an appendix support the plan's comprehensive approach to launching and managing the cleaning service.