Market Opportunity for a Cleaning Service: Generation & Recognition

This report assesses the market opportunity for a start-up cleaning service, "Dust and Shine," focusing on commercial buildings and aviation services. It details the company's overview, its aim to provide quality cleanliness services, and its commitment to environmental sustainability. The report covers primary and secondary market research, outlining the demand for cleaning services, particularly in pest control and washroom hygiene. It describes the services offered, the problem identified in the market (lack of cleanliness in airports), the target market (aviation sector and commercial buildings), and the proposed solutions. The report also includes a customer journey map and a value proposition canvas, illustrating the company's approach to delivering value to its customers. The conclusion highlights the organization's commitment to environmental development and its support for underprivileged children and the Irish Cancer Society.

Running Head: Opportunity Generation, Recognition and Communication
Opportunity Generation, Recognition and Communication
Name of the Student:
Name of the University:
Author’s Note

1OPPORTUNITY GENERATION, RECOGNITION AND COMMUNICATION
EXECUTIVE SUMMARY
This report aims at explaining the cleanliness services which is a start- up company
catered by the organization in maintaining the ecological balances. Keeping the environment as
an important factor the organization aims at rendering the services of cleanliness in different
commercial buildings, aviation services, controlling the pest or car washing. The importance of
maintaining the clean environment is essential and is explained in the following report by various
service teams.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Overview of the company............................................................................................................4
Opportunity for the service......................................................................................................4
Primary Research Market........................................................................................................5
Secondary Research Market....................................................................................................6
Description of the Service.......................................................................................................6
The problem from which the opportunity was generated, the target market and the solution 7
Customer Journey Map............................................................................................................8
The Value Proposition Canvas................................................................................................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11

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Introduction
The cleaning services can be explained as the organization which is engaged in in
cleaning commercial waste, heavy cleaning and commercial cleaning. The cleaning service is
aiming at delivering its service at offices, rental stores, airports or commercial buildings. The
services can vary from commercial cleaning, carpet cleaning business, window and door
cleaning and car washing. There are various reasons which include the hiring of candidates who
gets engaged in the cleaning services. The candidates who are trained in a proper manner to dust,
clean and sanitize the office area are strategically planned to be hired (van der Valk and Wynstra
2014). It supports in maintaining a pollution free and clean ambiance. Maintaining a clean
environment is healthy for humans as the human body completely depends on the atmosphere.
The aim of the assignment is to highlight the opportunities for a start-up cleaning service and the
channels which are associated with it.

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Discussion
Company- Dust and Shine
Overview of the company
Dust and Shine cleaning services is start-up international organization, which is looking
forward to deliver essential service to the premises owned by the client. It is a small family
business with is looking forward to deliver its service first from the small corporates and airport
cleaning services. The company has scaled its specialization and has expertise knowledge in
skills to offer a range of high quality, international and sustainable services. The company sets
the strategy of designing a sustainable service result that line up with the goals of the
organization.
Opportunity for the service
The reason why the organization has entered the market because it was determined in
facilitating quality management solutions related to the cleanliness of the environment. The
company identifies the need and launch initiatives that helps to reduce the impact on the
environment and bring social and ecological benefits to thousands of people across the globe
(Munns et al, 2016). The opportunity of cleaning the environment has been the aim and motive
of the company. The Dust and Shine targets to provide its facilities in catering services, aviation
and passenger support service, washroom and hygiene and pest controlling at the beginning and

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the extend its service to waste management and recycling of the product that will be generated
from the commercials.
This opportunity was chosen by the company because it believed in rendering services at
its best and promised to take care of the essential requirements of the clients. The organization
has a belief on its supporting bodies because they were either experienced and expertise in the
field which they were working before the start-up was constructed and designed. The new
recruited employees were also provided training sessions which made them enhance their skills
(Weber, Anderson and Rutala 2013). The remarkable fact that led to an increase in the
opportunity for the organization to start and grow in the international market is its offering to
work in partnership with the clients to comprehend the trials and requirements and plan the
sustainability by adding service value to meet the needs, while maximizing the value for the
business.
Primary Research Market
A small primary research is conducted with the employees of the organization
recognizing the requirement of the other commercial body like in airport, hotels and commercial
buildings. The primary research was conducted in two ways, one was in survey method and the
other was a one-on-one interview session between the employee and the director of the company.
Survey was conducted for thirty employees who are currently recruited, through various
channels such as emails, telephone, social media platform and direct mails. The survey method
consisted of a questionnaire which had questions related to the service and obligation of the
client (Bogicevic, et al, 2013). Almost all the employees had supported the need of cleanliness in

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their respective work place. After the survey was conducted it resulted in showing the demand of
maintaining the environment and surrounding on a daily basis. Starting from the service of pest
control, catering services, waste management, washroom and hygiene facility and pest
controlling (Bommarco, Kleijn and Potts 2013). The demand for pest control and maintaining
service of washrooms and hygiene are at a high request by most of the organization. It is found
that the company prefers to cater the services on the basis of a tailor made cleaning services and
by identifying the key area for the prevention from infection. After the survey was conducted it
is examined that the demand for maintaining hygiene and cleanliness is requested by the clients
by most of the commercial buildings. In case of aircrafts the requirements are on the basis of
terminal cleaning, airport lounge cleaning and maintaining the food courts.
Secondary Research Market
The secondary market research demonstrates that Dust and Shine is a responsible
working organization which deals with its business and approach that include the clients,
suppliers and investors. The organization is looking forward to join hands with the other
governing bodies to provide services which would take up responsibilities and work with the
community and take up roles to improve the environment. The objective of Dust and Shine is to
create a benchmark in supporting and delivering service program that will enhance the skill and
capacity of socially responsible deprived people in the community. The foundation supports the
research and initiatives which cater to contribute constructive change in procedure and practice
(Ayu and Wandebori 2013).

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Description of the Service
The service which the company is planning to provide aims to take care of the essential
facilities which supports the services and leaves the client out of rigidity and facilitates to
concentrate on core business. Whether it has a requirement of a single facility or a bundle of
services, the organization will caters to find the right solution for the client’s organization. Dust
and Shine has an aim of target the aviation sector for its cleaning facilities. It has designed its
facilities in taking care after the services such as passenger assistance, holding baggage
screening, queue management, car parking management, high level of internal and external level
of cleaning which includes cleaning of public spaces and maintenance of washrooms. For in-
flight services it will provide a wide range of aircraft services to improve the experience of the
passengers. There is a team of employees who will be assigned to reduce the waiting time of the
passengers. The reviews of the passengers has helped in implementing the cabin cleaning
procedure for secure cleaning, deep cleaning, cabin presentation and toilet and water supply.
The problem from which the opportunity was generated, the target market and the
solution
There was a lack of maintenance in the airport of Ireland which had resulted the start-up
organization services to take up the initiative in sorting out the necessary requirement which
would result in maintaining the cleanliness and sustainability in the airport environment
(Mansouri, Lee and Aluko 2015). The passengers and the tourist had a negative impact after
reaching the airport as there was lack of care that was taken to keep the airport clean. The
washrooms were not clean and maintained (Piecyk et al, 2015). These issues had made Dust and
Shine take up the responsibility of maintaining sustainability in the airport environment. The

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services which it began to render was passenger services which included airport assistance, lost
luggage, VIP services, executive lounge management services. The target market is the aviation
sector and the commercial buildings. The solution of the problems are maintained below:
 The organization aims at supporting local and global communities from
educating the employees and providing them with training sessions which would
enhance their skills in working more efficiently (Vandermeersch et al, 2014).
 It has the motive of driving positive environmental change where it strives to
ensure the supply chain management system (Malhotra, Melville and Watson
2013).
 The wellbeing of the clients and colleagues is acute for the business. The proper
coordination between the team members in planning the work plays an integral
part and simplifies smooth work.

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IDEATE
Share ideas
Prioritize
All ideas worthy
DEFINE
Role Objective
Decisions
Challenges
EMPATHIZE
Interviewing
Shadowing
Seek to Understand
Non-Judgemental
PROTOYPE
Keep it simple
Iterate quickly
Fall fast
TEST
Role play
What work?
Impediments
Customer Journey Map
From the above design thinking procedure it can be explained that in define that three sub
divisions are role objective, challenge and decision which has already been discussed above. In
empathizing it can be explained that it can be understood the aim of the organization is to
facilitate the service across an extensive range and nationwide (Epstein 2018). The strategic
factor focus to identify the strategies to meet and anticipate the specific needs. These are not the
third party service provider and aim to create the best experience and quality service cleaning. In
test it describes about the work role of the organization as it aims to develop a quality work
service which is rendered to the clients. In ideate the concept of sharing the idea plays a vital role

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Service
Gain creators
Loss creation
Customer receives advantage
Customer receives a loss
because cleanliness is a requirement of the environment. (Severo et al, 2015). Hence the
customer journey map highlights the systematic work role of the OCS services.
The Value Proposition Canvas
The above Value Proposition Canvas is a tool that categorizes between the value and
needs of the customer based on the requirements. In cleaning services it is essentials on the part
of the organization that it renders quality service to the clients as it will yield surplus and
goodwill for the organization. If it fails to provide value service then loss is faced by the clients
which leads to a hindrance for the organization. The start-up company follows a strict rule of
providing quality service to its clients.
Conclusion
The contribution of Dust and Shine is not only committed to cater towards the
development and sustainability of the environment but it also runs an initiative to help the

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underprivileged children with education, food, clothing and shelter. The organization realizes the
social and economic factor that has a huge impact on the economy. It also contributes to support
the Irish Cancer Society where the employees bakes cakes and coffee and sell them and donate to
the Irish Cancer Society. Therefore it can be concluded that the organization is a reliable source
of cleaning service in the international market.