Commercial Cleaning Service Business Plan: Analysis and Strategies

This report presents a business plan for a commercial cleaning service, focusing on innovative strategies and environmental sustainability. It includes an executive summary, outlining the vision and objectives of the cleaning service, emphasizing the importance of customer satisfaction and market expansion. The situational analysis assesses strengths, weaknesses, opportunities, and threats, informing the development of effective marketing strategies. The report details pricing, placement, and promotional activities, along with resource allocation and performance indicators. The financial evaluation provides revenue and cost analysis, and the references support the plan's concepts. The business aims to provide high-quality cleaning services while being environmentally responsible, potentially attracting a large customer base.

Business Proposal

EXECUTIVE SUMMARY
 Commercial and professional based cleaning service is based on innovative that
provide better facilities such as residential, professional cleaning services. To
identify the opportunities and evaluate the innovative idea. This business idea is
suitable for regular home and spring clean so as it become easier to target large
number of potential customers. Furthermore, it reviews the innovative idea and
also select the best fitting for business while developing and effective marketing
to promote awareness among people.

VISION
It is constantly working to establish the ourselves as most respected or sought after
contract cleaning or facilities, in order to provide better quality of services while
performing the residential cleaning process in the environmental friendly This type
of innovation idea is completely trust worthy and increase entire business
capabilities in global marketplace. There are lot of potential consumers attract
towards the organization due to innovation of cleaning

OBJECTIVE
 To improve the customer with professional as well as friendly services.
 To increase the demand of commercial cleaning service 20%-30% among potential
customers in global marketplace.
 To meet the expectation level of customers.
 To acquire the best practices in term of cleaning task and also including to maintain
sustainable environment.

SITUATIONAL ANALYSIS
Strength
 The enterprise offer door to door service in term of dry
cleaning
 It provide the convenient and quick service.
Weakness
 There is lack of fund to invest in training.
 High competition level.
Opportunities
 Growth and development in commercial cleaning
 Professional customer spend more time on leisure
operations.
 It is also increasing the expenditure of clothes.
Threat
 New technology has changed the business and bring more
new idea.
 Low price competitors.

MARKETING STRATEGIES
 Place: it is mainly dealing with potential consumer which become convenient for
people where they can easily receive the clothes to consumer house. During
urgent situation, it will be accommodated to deliver without any extra charges.
 Price: it provide the high quality dry cleaning service in reasonable rate.

ACTIONS
Actions Resource Performance indicator
Develop an efficient incentive plan for
development staff members and researcher
those are focused on innovation.
The original budge needed to purchase item,
in additional $12000per month.
 It is basically show the lowest cost or
price option.
 Eco-friendly cleaning service may
reflecting the product price.
Developing the commercial cleaning service
which help for introducing new service.
In order to expand the sales among existing
clients
Hire the new staff for purpose of cleaning Contract with other commercial cleaning
customer for one year. So as possibility of
increase customers.

EVALUATION OF FINANCIAL
Revenue Total sales revenue - $320,000
Sales Total cost of sales - $200,000
Liabilities 15 days
Assets 30 commercial customers

REFERENCES
 Chen, H.S., Lai, K.H. and Cheng, T.C.E., 2019. Sustainable service supply
chains. In Handbook on the Sustainable Supply Chain. Edward Elgar Publishing.
 Cunha, M.L.C.F.D., 2019. Business plan: Casa do Benfica de Maputo (Doctoral
dissertation).

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