Foundation Year Research Project: Cleaning Services Business Analysis

This foundation year research project provides an overview of a cleaning services company specializing in serviced apartments in London. The company aims to offer comprehensive cleaning solutions using eco-friendly approaches and advanced technologies. The project assesses the company's operations, including its market development and product development strategies, highlighting the use of technology and CSR activities for sustainable growth. It identifies operational issues such as lack of planning and performance monitoring, and suggests improvements through AI, VR, and expanded product lines. The research also emphasizes the importance of CSR practices, such as reducing carbon emissions and using eco-friendly materials, to enhance the company's image and customer satisfaction. The company's vision is to become a leading cleaning service provider in London, achieving sustainable growth through strategic implementation and a focus on customer needs.

Vision
•The main vision of company is related to provide full package of services with multi task without the need
of involvement of client in the whole process. Organization is having a significant aim which is to provide
safest and best services in this business industry and fulfill needs and demands of consumer while offering
them full package of services in a unique manner. In order to duly accomplish business goals company is
having a significant vision to keep organization competitive and profitable ratio in a balanced way. With
having a good understanding of consumer needs and demands in market this organization is having vision to
offer full package of services to customers in reasonable prices in London.
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•Organization under take advantage of eco friendly approaches to provide satisfaction to consumers
respective. Organization is having strength in terms of providing full package of services with high quality.
In addition to this, the chosen company is also conducting its roles and responsibilities with a vision to offer
best services and facilities to customers. The main reason behind this is to ensure more competitive edge
over other rivals in industry.
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The Organization is operating in this sector of cleaning services for serviced apartments. Company is having
certain goals which are interested to become most recognizable companies in London for serviced apartment
training. Company is also aiming to provide best and safest services in the area of business the organization offers
the services in London area and in which cleaners undertake use of local transport. In terms product development
strategy organization will provide customization and personalised services and facilities in a unique manner with
high quality as well as high standards. In this for product development strategy recognised well provide customize
services option to customers on different scale. Company will also provide options to customers to undertake use
of website, facebook pages in order to undertake service facilities.
In context with market development organization will undertake use of advantage of evolving their existing
products to new group of customers. Organization also undertake use of strategy associated to providing their
cleaning services to leading hotels to assure maximum growth and profitability. While in context with product
development in this organization will significantly take use of taking use of technology such as use of robotics and
other high tech options in order to provide fast delivery services to consumers. Furthermore in order to assure
market development and product development it is seen essential for organization to emphasise on undertaking
use of smart technology and practices. In this company can take advantage of various forms of strategies such as
use of artificial intelligence, virtual reality and business analytics. With the help of this company can not only
satisfy needs and demands of customers but can also enhance overall operations effectiveness. Furthermore it has
been underlined that in terms of making effectiveness in the product development strategy company needs to
emphasise more on expanding their existing product line. In this with the help of innovation and uniqueness by
taking quiz of modern advanced technology organization can significantly influence buying behaviour of
customers. Furthermore company with the help of taking advantage of digital marketing can enhance the
effectiveness of their product development and market development. This will help organization to influence
attention of maximum level of customers towards the services and products of customers in effective manner. This
will help organization to assure long term growth and sustainability in industry.
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References
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•Ekwoaba, J.O. and Uwem, E., 2019. Competitive Intelligence and Small Business Sustainability in a
Precarious Working Environment: Evidence from Selected Cleaning Services Companies in Lagos
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Agho, K., Thyer, L. and Simpson, P.M., 2021. The Impact of a Novel Operational Readiness Response
Model on the Environmental Cleanliness of Emergency Ambulances. Prehospital Emergency Care,
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•Prasetyo, I., Aliyyah, N., Tjaraka, H., Kalbuana, N. and Syafi'ur, A., 2021. Vocational training has an
influence on employee career development: A case study Indonesia. Academy of Strategic Management
Journal, 20(2), pp.1-14.
•Turlan, F., Kerckhofs, P., Adam, G., Van Herreweghe, D., Ivanova, V., Kalosinatos, P., Pojer, P., Vogel,
S., Kraemer, B., Jorgensen, C. and Kadarik, I., 2019. Representativeness of the European social partner
organisations: Industrial cleaning sector.
•Lan, T., Goh, Y.M., Jensen, O. and Asmore, A.S., 2022. The impact of climate change on workplace
safety and health hazard in facilities management: An in-depth review. Safety Science, 151, p.105745.
•Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality
industry. International Journal of Hospitality Management, 84, p.102330.
•Carroll, A.B. and Laasch, O., 2020. From managerial responsibility to CSR and back to responsible
management. In Research Handbook of Responsible Management. Edward Elgar Publishing.
•Kim, H., Rhou, Y., Topcuoglu, E. and Kim, Y.G., 2020. Why hotel employees care about Corporate
Social Responsibility (CSR): Using need satisfaction theory. International Journal of Hospitality
Management, 87, p.102505.
•Ahn, J., Wong, M.L. and Kwon, J., 2020. Different role of hotel CSR activities in the formation of
customers’ brand loyalty. International Journal of Quality and Service Sciences.
•Lo, A., 2020. Effects of customer experience in engaging in hotels’ CSR activities on brand
relationship quality and behavioural intention. Journal of Travel & Tourism Marketing, 37(2), pp.185-
199.
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The respective company is operating its roles and responsibilities with the help of having proper understanding of the overall demands and
needs of consumers with the help of offering full package of services in a best and safest way. It benefit organization to effectively
accomplish their vision effectively. It has been underlined that respective organization aim towards enhancing overall satisfaction of
customers for this they undertake use of technology and strategies which helps them to enhance their overall competitiveness as
comparatively to other rivals in industry. Furthermore it has been underlined that organization is significantly aiming towards to become
one of the leading organization to provide cleaning services in London.
Furthermore it has been underlined that organization is significantly aiming towards to become one of the leading organization to provide
cleaning services in London. For this for this organization during undertake use of implementing technology and best strategies to
maximise overall satisfaction level of customers in a well defined and effective manner. Thus it is essential an organization to effectively
emphasise on determining the elements and factors that are prevailing in external and internal business environment. This will help
company to implement strategies which helps them to assure sustainable growth. Furthermore it has been analyse that in order to assure
long term sustainability and growth in industry. CSR practices plays important role this help organization to have positive contribution
towards all stakeholders in a well defined and effective manner. With the help of undertaking use of significance this practice this
company can enhance their overall growth and profitability. Along with this it helps in influencing their brand image in industry.
The major operational issue which is affecting organization ability to fulfill their vision is associated to lack of planning and no
performance monitoring system. It has been underlined that respective organization do provide best in safest services in the provinces of
London to serviced apartment but they are facing these operational challenges which is affecting their growth and profitability.
In addition to this the other operational issues that can assure organizations stable growth is implementing strategies to the protection of
environment. In this company with the help of undertaking approaches to reduce carbon emission, taking advantage reducing the level of
wastage, water conservation, energy conservation can significantly impact in a positive way on environment. It has been underlined that
the CSR activities of the selected organization is related to reducing emission of carbon reduction and adhering to all the government
guidelines associated to environment protection and take in use of raw materials and eco friendly approaches. With the help of
undertaking these strategies and practices into consideration respective organization is aiming towards to serve customers needs and
demands in effective manner. Furthermore it has been underlined that with the help of this company is also aiming to generate high leads
in market practices will develop organization positive image in industry.
Present organization take use of effective form of CSR activities such as undertaking sustainable approaches to conduct business rules
and responsibilities. They are using smart energy usage, water wastage and focus on undertaking the use of eco-friendly raw materials.
With the help of this company is assuring significant growth in effective manner. Furthermore, it has been underlined that organization
undertake use of smart approaches and technologies to assure sustainable practices in industry. With the help of taking advantage of these
CSR practices and measures company is influencing buying behaviour of customers and also conducting their business roles and
responsibilities effectively in industry.
Present operationPast operations
Foundation Year Research Project
Student Id:
Tutor:
Overview
•Choose organization is a company which is a cleaning services for serviced apartments. This company aim
towards providing cleaning services for service apartment inclusive of Airbnb flats etc in London. The main
vision of respective organization is to provide full package of services to customers without the involvement
of clients around the whole process. The selected organization is green leaf cleaning limited. This
organization is mainly offer professional services to customers to fulfill consumers need. Organization is
having highly talented dedicated trained and skilled employees those who conduct their roles and
responsibilities in a professional manner. This organization is engaged in the services of providing cleaning
services in London to commercial premises domestic households with the help of eco friendly approach. It
has been analysed that respective organization is having more than 10 years of personal experience in the
cleaning industry respective. Organization is also having excellent form of understanding of customers needs
and demands in the market segment.
•Furthermore it has been underlined that company undertake use of technology on continuous basis to
enhance effectiveness of their overall process. They also emphasise on infection control as well as biohazard
cleaning training as well as certificates.
Goals
•The selected organization is having expertise to provide cleaning services for serviced apartments. This
organization is having short term goals in order to provide best and safest services. In this business industry
organization is also having short term goals associated to improve consumer service with the help of
providing best and safe services in the area with the help of full package of services in a unique way.
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•While in context with long term goals organization is having objective to be most recognizable companies
in the London which provides serviced apartment cleaning. In addition to this company is also having a long
term objective to expand business in the future while converting it into franchise. Furthermore organization
also am to one increasing the total income of company by 10% over the next 3 years.
Future operations