BM564 CW1 - Growth and Sustainable Business Plan for Clear Glass

The provided document is a comprehensive business plan for a company called Clear Glass, which focuses on providing eco-friendly glass cleaning services for ground-floor commercial buildings. The plan outlines the motivation for selecting this business, emphasizing the demand for clean and hygie...Read More

BM564 CW1 Growth
Sustainable Business
Plan

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Motivation for selection of business............................................................................................3
Conducting process......................................................................................................................3
Feasibility of product...................................................................................................................4
Target Audience...........................................................................................................................4
Organisational feasibility.............................................................................................................4
Product Description.....................................................................................................................5
Potential market opportunities.....................................................................................................5
SWOT analysis............................................................................................................................5
STP analysis.................................................................................................................................6
PEST analysis..............................................................................................................................6
Marketing Mix of Clear Glass.....................................................................................................7
Attractiveness of company..........................................................................................................7
Vision of company.......................................................................................................................8
Monitoring and controlling..........................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A business plan may be defined as a document that is created by top management which include
goals, objectives, finance of company (Solimun and Fernandes, 2018). It is very important for
the company to formulate effective business plan so that it becomes easier for company to attain
its objectives. They are referred as roadmaps that drives the company’s operations towards its
objectives. This project report is based on Clear Glass business that aims cleaning of glass at
ground floor level offices and other commercial institutions. This report will cover the
motivation of company’s business plans along with process of commencing this business. In
addition to that, it will also cover feasibility study of products. At last, it will include marketing
mix elements and potential market opportunities.
TASK
Motivation for selection of business
It is very important to keep building clean and hygiene and there are various chemical based
solution that helps in cleaning glass of nay commercial building. It becomes necessity to keep
glass clean and it have a larger number of buildings that can opt this service. The cost associated
with this business is also very low. So it becomes easier to attract owners of building to opt for
this service. By opting this service, they can maintain their glass clean. Along with profit making
of company, the process that it is using is eco-friendly and do not use any chemical that harm
environment. The cleaning cost is very minimal and it becomes easier to attract owners of
buildings to opt for their service (Dyer, Jensen and Bryce, 2021).
Conducting process
There are various methods by which an entrepreneur can conduct research and for this business
secondary data is used from internet and from personal experience (Götz, 2020). The data is
collected in digital forma and it becomes easy to process and interpret in order to get insight.
From the collected data, it has been analysed that it is a regular service that every commercial
institution needs every day. It becomes a necessity to clean outer and inner window by chemical
free solution. The solution also has disinfectant that have capability to destroy harmful germs
and bacteria on glass surface. Due to pandemic, people become more aware about cleanliness
and hygiene.

Feasibility of product
The cleaning solution that company is using is eco-friendly and does not involve any harmful or
banned substance that is harmful to people or environment. The solution has disinfectant that
kills germs and bacteria on glass surface along with cleaning glass. Company uses natural
disinfectants that cannot harm skin of people.
Target Audience
The target customer of company is owner of banks and other commercial offices that are having
their offices at ground floor. This company offers with best service to this customer and it
becomes easy for company top attract and influence those. Company can attract by offering
discounts and free trials so that they can be aware about service and eventually opt their service.
Organisational feasibility
The management of company is very strong and have skilled workforces that can be used in their
business functioning. This business is sustainable as people become more conscious about
process rather than product (Brondoni, 2018). Company is complying with rules and regulations
that are formulated by government and do not sues any banned or harmful chemical for making
their product.
Budget and financial feasibility-
Particulars Amount Amount
Sales 100000
Manufacturing 20000
Retail expenses 14000
Online retailing 7500
Operational expenses 4200
Advertisement Expenses 5000
Sales Promotion 6700
Miscellaneous Expenses 9000
Total 66400 100000
Profit 33600

Product Description
The company is offering a necessity service of cleaning glass of ground floor buildings and other
commercial institutions. They have window, glass rack, bathroom mirrors and exterior as well as
interior window to clean with their special solution. This will help them in keeping their glass
items clean and germ free. It becomes easy to influence owners t0o opt their services as this
service becomes a necessity along with minimal cost. The cleaning solution that company is
using is chemical free and owner of commercial institutions can avail their service by using
company’s portal. They can manage their weekend and access to their booking.
Potential market opportunities
It is very important for company to identify potential market opportunities so that it can earn
more profit. It also facilitates in better strategic planning that makes company more efficient
(Chibba and Luiz, 2019). There are various factors that affect company’s operations either
directly or indirectly. SWOT analysis is the tool that helps company in analysing strengths and
weakness along with opportunities and threats of company.
SWOT analysis
This model or framework helps in identifying strength and weakness of company in order to
manage their resources in such a manner that yield higher revenue. Following is the SWOT
analysis of Cleaning Window.
Strengths Weaknesses Opportunities Threats
The com0pany is
having effective
supply chain of its
products and have
sufficient working
capital in order to
meet day to day
expenses of operating
As the company is
newly start up, it can
be seen that it does
not allocate its
resources in an
effective manner
which may lead to
increase in operating
The company is
having a great
opportunity to capture
a larger customer base
either by offering free
trials and discounts to
regular customers.
It may be a threat for
company that many
people have their
sweeper that can do
this work too.

business. expenses.
STP analysis
Segmentation – In this step, companies tend to segment their customer on the basis of
demographics, tradition, preferences and taste. In context to clear glass, it segments their
customer who ar4e having commercial building on ground floor.
Targeting – In this step, company targets their customer by opting various strategies. Company
targets their customer by providing free demo and other offers to attract larger customer base.
Positioning –Company display their service on social media handles and it becomes easy top
target a larger audience at a minimum cost.
PEST analysis
 Political factors – There are various political factors that can impact on business
operations such political instability and other.
 Economic factors – These factors influence business operations in many ways such as
fluctuation in interest rates and inflation. Inflation is the main factor that adversely affects
the performance of company. Rise in cost of raw material for solution can impact on
business.
 Social factors – These factor comprises of social values and beliefs in business
environment. Change in customer preferences and taste can impact on business
operations.
 Technological – As the business world is changing rapidly and it is important to bring
new technology that can help business in enhancing its performance along with making
work easier.
Basis Clear Glass Vision Clear
Pricing The company have taken
the advantage by offering
their service at low cost.
This company is having
competitive pricing strategy.
Area Ground floor commercial It covers whole building as

buildings such as banks and
offices.
well as exterior glass
windows outside UK too.
USP The company is using its
solution that is chemical
free and eco-friendly that
makes its unique from
others.
This company is using
different products and but
not chemical free.
Marketing Mix of Clear Glass
Product – The company providing service to ground floor commercial offices to provide with
solution to clean glass such as doors, interior and exterior window.
Price –The company is offering their service at very reasonable so that every office can afford.
Because of its effective pricing strategy, it becomes easy for company to opt for their service.
Place – The company’s office is in UK and that helps company to reach wider level of offices.
Promotion –Company uses digital marketing tools as it is most cost effective method of
reaching target customer in an effective and efficient manner.
Attractiveness of company
Competition in Industry –There is not much competition in this industry and it becomes easy to
sustain their business by rendering better customer experience to place and maintain a feasible
position in market.
Potential of new entrants –The company may face threat of new entrants as it requires less
amount to enter in this industry.
Bargaining power of customers –In case of Clear Glass, the buyers are innumerable and the
bargaining power is higher and have to set effective pricing strategy that will help company in
remain competitive.
Bargaining power of suppliers – The bargaining power of supplier is low in case of clear Glass
as there are many suppliers that can provide material at low cost.
Threat of substitute – Company can face threat of substitution as it is easy to enter in this
industry along with providing similar service but at lower cost.

Vision of company
The vision of company is to serve their service at each offices in upcoming years. For attaining
this, the management have made effective strategy that will help in attaining its objectives (Teoli,
Sanvictores and An, 2019). Company uses low cost strategy in order to capture a larger market.
Monitoring and controlling
Company uses various benchmarks and KPI in order to measure effectiveness of their plans.
They frequently measure and monitor performance along with taking effective measures to make
business more efficient.
CONCLUSION
From the above project report, it has been concluded that it is very important to formulate an
effective plan that helps in making business more successful and efficient. The workforce should
be motivated so that they can work with their peak potential and contributes in attainment of
goals. The business plan must be formulated by analysing market so that manager can formulate
effective strategies that will drive company towards the attainment of goals.

REFERENCES
Books and Journals
Götz, J., 2020. Business Plan. In Seasonal Affective Disorder and Light Therapy (pp. 165-203).
Springer, Wiesbaden.
Solimun, S. and Fernandes, A.A.R., 2018. The mediation effect of customer satisfaction in the
relationship between service quality, service orientation, and marketing mix strategy to customer
loyalty. Journal of Management Development.
Dyer, J.H., Godfrey, P., Jensen, R. and Bryce, D., 2021. Strategic management. John Wiley &
Sons.
Chibba, M. and Luiz, J.M., 2019. Is the Business Environment a Matter of Political Economy
and Convergence?. World Economics, 20(3), pp.191-220.
Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.
Brondoni, S.M., 2018. Competitive Business Management and Global Competition. An
Introduction. In Competitive Business Management (pp. 21-42). Routledge.