Comprehensive Analysis of Tourist Resort Management: Unit 39 Report

This report provides a comprehensive analysis of resort management, focusing on the Cleopatra Luxury Resort. It explores different types of resorts, including ski, spa, and beach resorts, highlighting their unique features and operational requirements. The report delves into the challenges faced in managing these resorts, such as global warming, competition, and staff retention. It assesses various resort packages and their alignment with sales objectives, including market research and the development of a business plan. Furthermore, the report investigates sustainable approaches and initiatives implemented by the resort. The report concludes with recommendations for effective management strategies, risk minimization, and the establishment of a crisis management team to address potential incidents and ensure the long-term success of the resort. The report emphasizes the importance of adapting to changing customer trends and implementing proactive measures to overcome challenges.

Resort Management
(Unit-39)

Unit Title and Number:
Tourist Resort
Management
(Unit 39)
Module Code
Second Submission?
Word Count
Learner’s statement of authenticity
I certify that the work submitted for this Project is my own. Where the work of others has
been used to support my work then credit has been acknowledged. I have identified and
acknowledged all sources used in this Project and have referenced according to the
Harvard referencing system. I have read and understood the Plagiarism and Collusion
section provided with the Project brief and understood the consequences of plagiarising.
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Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Exploration of distinct kinds of resorts with key features as well as potential issues and
challenges to manage them..........................................................................................................4
Discussion of differences within operational requirements of specialist areas along with
potential issues to manage different specialist areas of varied resorts........................................6
TASK 2............................................................................................................................................8
Assessment of distinct resort packages and the ways they fulfil overall sales objectives...........8
TASK 3..........................................................................................................................................13
Market research..........................................................................................................................13
Business Plan.............................................................................................................................14
TASK 4..........................................................................................................................................17
Investigation of distinct sustainable approaches, initiatives as well as practices that are
implemented by the resort .........................................................................................................17
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Resort management is the vital part of hospitality industry which includes administration of
hospitality, management of it, facilities planning, leisure studies and many others. It is basically a
plan which involves preparing the individual for planning, managing and the market
comprehensive facilities of vacations and related product and service. It is analysed that one of
most seen for aspect of resort is that traveller is freed from their day-to-day errands that are taken
care of by facility’s staff (WALKER, 2015). At a resort, there are ample number of activities
presented that includes massages, live entertainment, cosmetic treatments and so on. The report
of resort management is prepared for exploring about the world of resorts and learn about
variants of resorts which exist across the world and emphasis towards certain management issues
which are relevant to manage resorts.
For understanding about managing resorts, selected company is Cleopatra Luxury Resort
which is situated in the city of Egypt. Over the years, the resort has expanded in various fields
including manufacturing to agriculture, mega malls, real estate to hospitality industry (Cleopatra
Luxury Resort, 2021).
The report highlights about distinct features related to common resorts along with
potential issues faced in managing them. It also evaluates various types of resorts and packages
available for customers. An analysis about consumer needs and desires about particular location
is made so to create a resort package as per needs is made in the report. At last, it covers
application of guiding principles to attain sustainable tourism for the resort.
TASK 1
Exploration of distinct kinds of resorts with key features as well as potential issues and
challenges to manage them
Some of different categories of resorts with unique features that are part of Cleopatra
Luxury Resort are explored below:
Ski resorts: A resort type which is developed for the purpose of snowboarding, skiing
together with other winter sports is defined as ski resort. These have marked paths particularly
for skiing that are known as trails, pistes and runs. Its one of characteristic include offering great
skiing on uncrowded slopes and spectacular panoramic views that comprises of highest
mountains, etc. another characteristic of ski resort is providing provision of wet rooms, provision

of ski equipment and maintenance along with management of walkways(Nawrocki and Cha,
2019). The resort has established relationships with various Ski and Snowboard Schools so to
train its manpower to provide adequate experiences to customers.
Facilities: It offer activities such as sledding, snowmobiling. dog sledding, outdoor or indoor
swimming, ice skating, hot tubbing and many others. It also offer services such as game rooms,
local form of entertainment like cinema, clubs. Cabarets and theatres.
Example: Killington Ski resort, US
Spa resorts: A kind of resort that which invigorates baths or therapeutic services including
saunas, manicures, massages and baths (Shinta, 2019). It retreats mind along with body through
common spa facilities so to empower, build strength on mental and physical capacity together
with raising confidence.. Within this resort type, the resort provides customer services that are
personal guidance through tea services, spa commodities as well as cosmetics.
Facilities: It offers many facilities or activities such as scalp massage, body scrub, aromatherapy
relaxation, facial steaming, hair removal, nail treatment, nail art and many others. It also has
facilities like fitness, sauna, steam, swimming pool health related educational classes and many
others.
Example: Galgorm Spa and Golf Resort, Northern Ireland
Beach resorts:A beach resort serves aspects related to accreditation that are based on
satisfaction of particular need that is holiday at beach. It is a full-service holiday lodging element
with access to private beach. In other words, it is all inclusive, themed along with mixed usage of
resort. At Cleopatra Luxury Resort, beach resort is characterised as a place or location wherein
vacationers enjoy beach along with beach activities. Key activities like swimming, jet ski, wake
boarding, scuba diving, banana boat and other games are part of beach resorts. Popular activities
that are performed within beach resort are windsurfing, snorkelling, speedboat rides and so on.
Facilities: It offers activities or services such as water sports. Parasailing, underwater diving,
swim with the sharks and many others (Iannarelli and et. al., 2020),
Example: Cleopatra Luxury Resort
Potential issues and challenges to manage varied resorts
There are certain issues and challenges which professionals of Cleopatra Luxury Resort
faces while managing varied resorts. Some are described below:

Ski resort: One of challenge that is faced by these resorts is to manage global warming that
causes extreme weather conditions that cause snow storms resulting to restricting customers to
enjoy activities and reduces snowfall due to which potential of business is hampered. It indicates
that the future climate warming would cause the loss of skiable areas, the shortening
of skiing seasons, sharp drop of ski visitors in many low altitudes along with low latitude ski
resorts. Another challenge is on the environment as when ski resort is established on mountains it
leads in cutting down the trees in order to make ways for skiers. So lack of tree affect the
environment as well as animal who lives there.
Beach resort: in context to beach resort, global warming is a challenge as it warms the
planet that expand seawater, melting of ice sheets and flooding beaches. during peak season,
global warming impacts negatively on these resorts such as Cleopatra Luxury Resort as it
reduces potential of entity and causes destruction of corral that affects attraction spots at certain
destination. Another challenge is lack of cleanliness in the beach resort as people avail services
while also makes the beach dirty which may affect the environment as well as health of people
(Kalair and et. al., 2020).
Spa resort: Challenge that spa resort faces in managing spa resort is intense competition
from other business resorts addition to seasonality on demand. Moreover, customer trends to
travel spa resort are changing that creates huge complexity for implementing strategies to
manage the resort type.
Discussion of differences within operational requirements of specialist areas along with potential
issues to manage different specialist areas of varied resorts
Within a resort, operations are smoothly carried out with right people in right department
having right resources (Forcina, Guerrini and Barbanera,2019). Within specialist area of resorts,
there are certain operational requirements by managers to offer full services and amenities to
customers. However, in the areas, certain number of potential issues exists that restricts them to
manage areas effectively. The discussion of differences among operational requirement and
potential issues to manage special areas of resorts is underneath:
Ski resort
Operational requirement of specialist area- One such operational requirement in Ski resort is
specialized and skilled staff and to ensure their speciality and skills, regular training must be

provided to the workforce so that logistics approach can be developed by them so that they can
make effective interaction with them (Lara, Osma and Penalva, 2020).
Potential issues to manage specialist area- As the issue is relating to staff retention and
training cost, for this, the Cleopatra requires to make high investment on this and if this is not
made, there can be high staff turnover.
Beach resort
Operational requirement of specialist area- Maintenance of jet ski, scuba diving and many
more is one of operational requirement for beach resort at Cleopatra Luxury Resort so to meet
customer requirement for fun at beaches. Also, arranging facilities of life guards, tennis coaches
and scuba diving instructor is operations requirement for this resort type.
Potential issues to manage specialist area- Issue of recruitment and retention of experts for
tennis and other games at beaches is potential issue faced to manage beach resort of Cleopatra
Luxury Resort. Moreover, use of chemicals to clean swimming pool water costs too much to
company.
Spa resort
Operational requirement of specialist area- Operational requirement with spa resort is
maintenance of equipment and tools that requires to be schedules for usage of time. Moreover,
requirement of professional personnel at the resort is also important.
Potential issues to manage specialist area- Cost involved in beauty products to deliver spa
services is potential issues to manage spa resort. furthermore, hiring experts having knowledge
about delivering all treatments in also a potential issue.
Evaluation
It has been evaluated that there are different type of operational requirements for resort
which is essential for them to fulfil with the help of management strategies, in order to
significantly minimise issues together with challenges. It has been identified that individual those
who are working in resorts much aware that there are some certain incidents that can be arise
which are required to be effectively controlled and managed. This can be done with the help of
effective management strategies, process and set standard criteria. Incidents such as natural
incidents, political incidents, budget and accommodation incidents and medical incidents can
take place. It has been evaluated that, in terms with medical incidents individual can catch

certain disease or illness from each other that will affect people in workplace premises (Mensah,
2020). If it is talked about political change incidence it include changes with respect to the
government or political front which are required to be implement in resort operations. While in
context with budget and accommodation incidents limitation of budget can affect Cleopatra
Luxury Resort over all activities. In this it is essential to implement significant management
quality control, standard emergency equation and standard methods. Along with this with the
help of crisis management team present resort can effectively manage challenges in a well
defined and effective manner.
Critical evaluation
It has been identified that there are some potential issues or challenges in terms of medical,
political, budget and accommodation and any other incident can undertake place in resort. In this
it is recommended to Cleopatra Luxury Resort to have specialist solution for risk minimization.
In this resort is recommended to have crisis management committee in which they are required
to keep proper monitoring of the various processes in case of any incident or emergency happen.
Furthermore it is also recommended for resort to monitor various practices as well as process so
that sudden faced incident can be handled in effective manner. All the activities are required to
be monitored on regular interval of time according to checklist. Resort is also recommended to
have external as well as internal training team in order to analyse need of training and provide to
staff accordingly. All the staff members must be trained and encouraged to participate in making
effective solution to the problem. This has been known that incidents cannot be avoided but with
the help of preventive measures strategies. Cleopatra Luxury Resort can save various resources
and can undertake effective actions. With the help of crisis management team effective rules and
internal guidelines can be set up through which resort operations can be done in effective
manner.
TASK 2
Assessment of distinct resort packages and the ways they fulfil overall sales objectives
Package is a term that means special rates for accommodation that are paired with
something additional. The term resort package engrosses accommodation together with various
entertainment elements from local or regional area. These are generally passed for exploration of
local attractions, concerts or some sports. There are various resort packages that are set by

administration of Cleopatra Luxury Resort with the purpose of selling rooms, increasing
customer base and making huge profits. Packages includes all internal as well as external
elements that are formed for meting desires of customers and achieving sales target promptly
(Mizuno, 2020). Mentioned below are certain resort packages of Cleopatra Luxury Resort
through which managers fulfils sales objectives in competitive world:
All inclusive package: The package offered by resort that charge one set price for lodging,
transportation as well as unlimited food, drink, tips, activities and entertainment. Within
Cleopatra Luxury Resort,all-inclusive resort comprises of transfers in addition airfare which are
very popular hassle-free picks with tourists of all ages. With this, sales objective that the resort is
planning to achieve is increasing up sales along with cross sales. It benefits customers by paying
one price to enjoy all need for an entertaining vacation in one convenient location. However, its
limitation is that travellers do not spend time in various other destinations as well as remain
confined to the narrow limits of the resort. In context to resort, it benefits by arranging huge
facilities and visits nearby to the resort that improves its image in mindset of customers. In
contrary, its limitation to resort is that it includes huge hidden costs that is expense for the
company. In Cleopatra Luxury resort, inclusive package includes book direct package, etc.

Group Tour package: A kind of resort package that is arranged for family or friends to
create some really great memories while celebrating togetherness is group tour package. It
comprises transport and accommodation that are sold together by a resort with integration to tour
operators. Key sales objective of the resort with this package is to increase profits. To a resort

that is Cleopatra Luxury Resort, group tour package benefits in making huge revenue by
arranging trip for huge number of people and providing them great experiences. However,
recruiting a professional and partnership with tour operator is costly in nature (MURPHY, 2011).
For example, Thomas Cook is the professional tour operator. In context to customer, group tour
package benefits to spend time with family and friends in large number. Its limitation is that it is
little flexible with dates and timings of a traveller. In Cleopatra luxury resort, group packages
include family villa package and many others.
Critical evaluation

As per the views of Gabriel et. al., (2019), it is critically evaluated that resort refers to a n
enterprise which operates with objective of satisfying major needs of vacationers on premises
that comprises of recreation, shopping, adventure, accommodation, food and many more. In
relevance to Cleopatra Luxury Resort, there are certain number of resort package that imply
positively on business as these help in achieving overall sales objectives. Key resort packages
offered by the establishment comprises of all-inclusive package and group tour package through
which sales objectives that are increasing customer base, enhancing sales and cross sales are
fulfilled effectively.
Justification
All inclusive packages:
It is one of the most attractive packages that include all the essential in the booking price
in package resort can offer number of essential facilities such as food, activities of entertainment
without paying extra. It has been identified that with the help of providing all inclusive packages
resort can provide great value for money services to customers with better condition. This will
also help Cleopatra Luxury Resort to enhance interest and loyalty of consumers through which
they can retain them for longer period of time. With the help of this package resort can make
sure that they are thinking about overspending of consumers. This will significantly help in
increasing interest of customers towards the resort. It has been identified that number of leading
resorts is implementing this that take in order to enhance their sales and profitability at great
extent (Riana, 2017.
Special interest package:
Special interest package allow Cleopatra Luxury Resort to facilitate consumers to choose a
theme for their experience. In this consumers can have facilities or services according to their
personal or particular need or interest. It has been evaluated that one of the most important
benefit of this form of packages is that it facilitate Cleopatra Luxury Resort to influence attention
of consumers by offering them number of enchanting and attractive for unique services
comparatively to other competitors.
Thus according to the above mentioned analysis it has been identified that with the help of
taking advantage of packages like all inclusive package, special interest package or group tour
package resort can not only influence attention of large base of consumers with their facilities
and services but can also retain them for longer period of time, as it allow Resort to influence