Business Plan: Cleopatra Spa - Services, Marketing, and Financials

This report presents a business plan for Cleopatra Spa, detailing its services, market analysis, and strategic approach. The plan outlines the spa's offerings, including Swedish, aromatherapy, and deep tissue massages, and analyzes the competitive landscape in London, UK, with The House of ELEMIS as a key competitor. It includes a marketing strategy focusing on pricing and advertising through social media and magazines. The report also touches upon financial analysis, including cash flow forecasting, to manage business operations effectively. The conclusion emphasizes the importance of a well-structured business plan for identifying critical aspects and formulating effective strategies. References from academic sources are included to support the plan's development.