UI/UX Design for Click Retail: Web Development Project

This project delves into the UI/UX design of Click Retail, an e-commerce website in the UK. It utilizes Jesse James Garrett's methodology, outlining the strategy plane, including business objectives and user needs. The project covers customer profiles, scope layer, task analysis, and the MoSCoW method for prioritization. It then moves to the structure plane, including website navigation, information structure, and wireframes, followed by the skeleton and surface planes, focusing on interface, navigation, sensory design, color combinations, and typography. The project emphasizes user research, data-driven design, and agile methodology to improve the online store's layout and meet customer requirements effectively. It also addresses cognitive content, research questions, and customer profiles to create a user-friendly and efficient online shopping experience.