Marketing Analysis: Click Sonis App for Paris Restaurants Success

This report provides a comprehensive analysis of marketing principles applied to the Click Sonis app, designed to enhance the success of vegetarian restaurants in Paris. It explores various marketing strategies, including online advertising, digital marketing, and content marketing, emphasizing the importance of reliable data for building customer trust. The report details the marketing mix plan, covering product, price, place, promotion, people, process, and physical evidence, and evaluates the effectiveness of competitive pricing strategies. A SWOT analysis identifies the app's strengths, weaknesses, opportunities, and threats, while an STP analysis focuses on segmentation, targeting (specifically young generations), and positioning. The pen portrait method is used to understand customer demographics and preferences. The report concludes with a marketing communication plan aimed at fostering strong customer relationships, highlighting the app's tagline: 'Order food quickly from anywhere'. Desklib offers this report and many similar resources for students.

Principles of Marketing

EXECUTIVE SUMMARY
The principles of marketing is refer to the set of marketing techniques or ideas which is
used by every resturant for promoting their product and apps effectively. This report will
explains about the app and tagline which is already developed and highly essential for various
vegetarian resturants in Paris. Due to the effective use of the app resturants of the Paris is able to
increase the reach of their products and services to users in global manner. This report will also
explains the various marketing strategies, situational analysis, STP analysis and others. It further
covers the marketing communication plan which is essential for developing strong positive
relations with customers for long time.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Different strategies......................................................................................................................4
Marketing mix plan.....................................................................................................................5
Situational analysis diagram.......................................................................................................7
Segmentation and targeting.........................................................................................................8
2 Pen Portrait – customer background........................................................................................9
Brand name and Tag line..........................................................................................................10
Providing marketing communication Plan................................................................................10
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
The principles of marketing is basically a mixture of marketing ideas which is utilized by
different companies for creating or applying a effective marketing strategies. Due to the effective
use of marketing strategies organization is able to promote and popularise their goods and
services in customer mind quickly. According to the case study here the name of the app which
is prepared by advertising agency for increasing the success of vegetarian resturants is click
sonis. Due to the effective utilization of various marketing strategies the reach of company goods
and services are easily increased with in low time (Akbar, French and Lawson, 2020). The report
will covers various marketing strategies, situational analysis, STP analysis and others. The tag
line of this app is that biggest and convenient food ordering platforms for customers from any
location and the main tagline of this app is ' order food quickly from any where'
MAIN BODY
Different strategies
The different types of marketing strategies which is used by various vegetarian resturants
in Paris with help of click sonis app for promoting their product in market are -
 Online advertising – The online advertising is one type of strategy which is used by the
various resturants for promoting their special goods and services. This type of strategy is
also important for highlight the specific products such as apps and others. In respect of
various resturant it is necessary for management that they must utilize this app in
effective manner through various devices. Due to this the awareness of their goods and
services are highly increased in low time.
 Digital marketing – It is also one of the strategy which is required to utilized by variosu
resturants Paris. Due to the effective use of this strategy various resturants are able to
highlight the specifications of their apps and services to customers within low time. In
aspect to using this type of app specially young generations and children's are easily
attracted in large number for buying the products.
 Content marketing – It is also one type of strategy which are comes under the category
of app. According to the concept of this type of marketing meaningful and reliable data
are highly essential in app for enhancing the popularity of resturants goods and services.
The main benefit for providing relaible data to users in app is that the trust of the

customers are easily sustained towards the app for long time. The another benefit of
effective content in this app is that customer's easily understood that which type of
product is provided by the resturants in paris. Due to having clear understanding by users
the revenue and popularity of the resturants are highly increased through the app for long
time.
Marketing mix plan
The term "marketing mix" is a foundation model for businesses. The marketing mix is
defined as the set of marketing tools which is highly focused in the part of comprehensive
marketing plan. With help of utilizing various marketing tools resturants easily identified the
needs and desires of customers within low time. In the method of marketing mix various stages
are involved which are described below -
 Product – Product is refer to specific good which is facilitated by organizaation to
customer's. Here product is refer to particular app and the name of this app is click sonis.
Due to the effective utilization of this app resturants is able to highlight the features of
their goods and services to customers in attractive manner (Al Hadi, Cahyo and Budi,
2021). It leads to enhance the revenue of firm at higher rate.
 Price – Here price is defined as cost which is taken by customers through the app. Due to
this it is necessary for resturant that they must fix competitive price in their services
through online mode by the app. Because if app is attracted and beneficial for customers
then they are ready to pay any type of price to buy their product.
 Place – Due to adapting this type of app by resturants in Paris the reach of their services
and goods are easily increased through the app in the various areas of Paris. In this way
the popularity of the app are highly increased between consumers and also developed
positive relationship between resturant and customer through online mode for long
duration.
 Promotion – For promoting the product of resturant app is the best way. Because with
help of app firm is able to provide beneficial schemes and discount offers to users which
leads to increase the popularity of the app and company's goods and services.
 People – Here people refers to employees of organization and customers. In today's time
such as click sonis app is highly beneficial tool for both customers and employees. In
aspect of customers they have the option for selecting and finalizing the product through

the app in low time. But in aspect of employees they are able to receive the orders of
customers quickly without any type of delay. It leads to enhance the profit of firm at
higher rate.
 Process – It is one kind of procedure or communication between organization and
customer. Due to the effective use of app resturant is able to maintain strong cordination
with customers and in this way the queries and complaints of users are solved in time. It
leads to sustain the goodwill of firm at higher rate.
 Physical evidence – With help of this app customer's and returants get benefit in the
form of proof. Due to this it is necessary for various resturants that they must run their
activiites in legal manner.
Evaluation of pricing strategy -
From the analysis of marketing mix it is understood that fixing competitive price of
resturants products through the app is a very effective technique (Giyazova and Zayniev, 2020).
Because in todays time apps are highly used by various customer's especially young generations
and children's. Due to the high consumption of app profit of firm are easily increased at large
scale. Therefore, fixing competitive price is highly essential for increasing the success and
growth rate of organization within low time. It is also essential for building strong relationship
between customers and company for long time. In this way the trust of the users towards the
product of resturant through this app are strongly developed for long duration. A pricing strategy
is one type of technique which is used by vegetarian resturants to establish the best price for the
services and goods. It assist to choose the prices for maximizing shareholder value and profits
according to the market demand and customers. A business can use a variety of pricing strategies
when selling a product or service. To determine the most effective pricing strategy for a
company, senior executives need to first identify the company's pricing position, pricing
segment, pricing capability and their competitive pricing reaction strategy.

Situational analysis diagram
The SWOT analysis is basically defined as the straetgic tool or method which is used by
the organization for identifying their own strenght, weakness, opportunity and threat which are
described below -
Strenght -
 The biggest strenght of the click sonis app is that it is highly beneficial and convenient
for customers to order the product from resturant within low time (Gundala, Singh and
Cochran, 2018).
 Due to this the revenue of various resturant in Paris are highly increased within low time.
Weakness -
 The major weakness is that the Paris of people did not much aware about this app which
leads to decrease the popularity resturants in customer mind effectively.
 This app is very complicated for users which leads to decrease the popularity of app at
large scale.
Opportunity -

 Due to the effective utilization of the app, vegetarian resturants are able to expand their
services and activities in various locations globally.
 With help of click sonis app firm is able to increase the reach of their services and models
to all customer segments quickly.
Threat -
 In todays time competition are very high in market regarding app. Because here other
branded apps are also providing the order and service facility to consumers.
 Due to this the click sonis app is not able to increase their popularity in market effectively
(Kovač, Palić and Tolić, 2021).
Segmentation and targeting
The STP analysis is basically a one type of procedure or strategy which is used by
organizations for determined the wants and needs of customers in quick manner. Due to the
effective utilization of this strategy resturant is able to sustain competitive advantage in market
for long time. With help STP resturants is able to identify the valuable and beneficial customers
such as young generations and children's for the app in low time. The STP stands for
segmentation, targeting and positioning which are described below -
 Segmentation – In the step of segmentation customer's are characterised according to
various criteria and those criteria are demogrphic, geographic and psychographic. In
respect of app, geographic is a very suitable and beneficial criteria for popularising the
app effectively between customer's. Because with help of this app easily attract those
users who are beneficial for them.
 Targeting – In the step of targeting for the app here the main target audience is young
generations and childrens's. Due to targeting these type of customer's the revenue and
popularity of app and various resturants are easily increased in market for long time.
 Positioning – In aspect of positioning it is necessary for app developer that they provide
various specifications and features in the app. Due to this convenience are highly
increased for users to buy the product from resturants through online mode for long time.
After the analysis of STP it is understood that beneficial and valuable customers are
highly important for company success and growth. With help of app resturants easily made
positive relations with users for long time. Due to the effective use of this app the resturants in

paris easily identify the needs and desires of customers in quick manner. Then according to that
resturants easily delivered high quality goods and services to users in long term.
2 Pen Portrait – customer background
The pen portrait customer is basically one type of method which is used by organization
for identifying the valuable and beneficial customers for enhancing the sale of their goods and
services. In this method various stages are involved which includes find out what they are intro,
know where they are haging out, understanding their perception, put ourself in their shoes and
identifying the touchpoints. According to pen portrait method the click sonis app guide the Paris
of resturant according to two criteria and those are demographic and geographic (Krykavskyy,
and Dovhun, 2019).
Demographic - ( age, gender, income, education and others)
 Find out what they are intro – Here the company of this app is going to target the
customers whose age is belongs between 20 to 25. These types of customers mostly
liked to order fast food items and snaks through the app.
 Know where they are haging out – With help of targeting this age group peoples
companies easily understand that in which digital platform or channel customers are
mosltly involved.
 Understanding their perception – Due to targeting these age group customers this app
assist the resturants to identify needs of clients quickly.
 Put ourself in their shoes – Due to the effective use of the app company easily made
strong interactions with customes and attract them effectively for buying their goods.
 Identifying the touchpoints – Finally keeping strong communication with users
company easily received their trust for long time.
Geopgraphic - (Country, region, area, metropolitan or rural location, population density)
 Find out what they are intro – Here the resturant of this app is going to target the
audience on the basis of covering the area.
 Know where they are haging out – Due to launching this app company easily
understand that in which area customers used this app in high quantity.
 Understanding their perception – With help of launching this app in market company

easily determined that which type of product are highly liked by users.
 Put ourself in their shoes – After the understanding of customer preference and taste
company easily developed beneficial schemes and policies for the particular area.
 Identifying the touchpoints - Finally keeping strong communication with users
company easily received their trust for long time.
Brand name and Tag line
Here the name of the app is click sonnis and it is a very effective app for various
resturants in Paris (Larina and Lutsii, 2018). Due to the use of this app customers easily avail the
good and services of various resturants with in low time from any location. The tag line of this
app is the biggest and convenient food ordering platforms for customers from any location and
the main tagline of this app is ' order food quickly from any where'. According to this tagline
customer is the highly valuable asset for sustaining the growth and productivity of firm in market
for long time. This type of tag line is highly important for developing strong attrachment with
customers for long time. Due to having strong tagline the vegetarian resturants is able to expand
the reach of their goods and services in long term. Tagline is also essential for increasing the
positive word of mouth through the app and online reviews in long term. With help of tagline
and app firm is able to highlight the purpose, vision and mission in long term. A tagline is
connected to the business entity as a whole and should communicate the important advantages or
overall purpose of business.
Providing marketing communication Plan
A marketing communication Plan is one type of strategy or tactics for informing the
targeted customer audience regarding the goods and services. Here the name of the product is
click sonis app and this app is basically designed and developed for running functions of
resturants through online mode. In marketing communication plan basically four stages are
involved which are described below -
 Setting objectives and goals – It is necessary for resturants that they must set their
objectives and goals for using this app which is highly important for their success in
Paris. Due to the effective use of this app goals and objectives of various resturants are
easily fulfilled in time. Without fulfiling the goals and objectives of resturants company

is not able to run their activities in smooth manner. Objectives and goals plays the crucial
role for enhancing the strength of organization at large scale in long term.
 Assessing the current situation – The click sonis app is one of the product which is
suitable for resturants in various situation for sustaining their performance in various
situations. In current situation the click sonis app is highly important to resturant for
enhancing the awareness of their goods and services through online mode. Without the
effective use of the app firm is not able to increase the sale of their goods and services in
long term. With help of this app the interaction between user and resturant are effectively
developed for long time (Núñez-Barriopedro, Cuesta-Valiño and Penelas-Leguía, 2018).
 Writing the strategy and plan – During the time of using the app it is necessary for
various resturants that they must use effective digital strategy. Acoording to this strategy
or plan management must insert various discount offers and other beneficial schemes to
users through online mode. Due to this the popularity of the app are strongly developed in
customer's mind for long time. Due to facilitating discount offers and various beneficial
schemes through app consumers are easily attracted in large number for availing the
goods and services of resturants. Without the use of these type of strategies the popularity
of the app not increased successfully in market and in customer mind.
 Managing and executing the plan – It is the final stage of marketing plan here app is
finally executed by the app developer and adapted by vegetarian resturants in market.
Due to using this type of app convenience are highly increased for customers for buy the
product with in low time. In this way customer easily spread positive word of mouth
towards the services and activities of various resturants. With help of the app vegetarian
resturants easily able to identify the real taste and preferences of the customers within
low time. Due to identifying the real taste and preferenfces organization is capable to
deliver high quality goods and services to users in long term.

CONCLUSION
From the above information it concludes that effective marketing strategies are highly
important for increasing the success and growth rate of organization at maximum level. Different
types of strategies which is highly important and effective for increasing the popularity of their
resturant apps, goods and services are online advertising, use of social media and others. In
today's time app plays the major role for sustaining the positive relationship between firm and
customer for long time. Because today's time every customer like to buy the food items and other
products from resturants through online mode.The report will covers various marketing
strategies, situational analysis, STP analysis and others. With help of using principles of
marketing resturants easily identified the needs and desires of customers within low time.

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