E-Commerce Business Development: ClickNWear.com in Saudi Arabia

This report details the creation of a new e-commerce business, ClickNWear.com, an apparel business based in the Kingdom of Saudi Arabia. The plan outlines the company's products, business statement, vision, and objectives, focusing on providing quality apparel at affordable prices with a special emphasis on women's fashion. The e-commerce process is described, including order reception, package preparation, delivery, and after-sales support. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats, particularly concerning online fraud and security. The report also covers website building, design, and functionality, including product navigation and shopping cart features, along with system design considerations and suitable software and hardware. Security issues and potential threats are addressed, followed by marketing and advertising strategies, ethical considerations, and a conclusion summarizing the business's potential for success. Desklib provides a platform to access similar solved assignments and resources for students.

Running Head: E-Commerce 1
E-Commerce Clothing Business

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Contents
Introduction......................................................................................................................................4
Products........................................................................................................................................4
Business statement.......................................................................................................................4
Vision...........................................................................................................................................4
Objectives.....................................................................................................................................4
E-commerce process........................................................................................................................5
SWOT analysis................................................................................................................................6
Building website..............................................................................................................................6
Website format and design...........................................................................................................7
E-commerce system functionality.................................................................................................11
Product navigation.....................................................................................................................11
Shopping cart.............................................................................................................................12
System Design...............................................................................................................................13
Suitable software and hardware.....................................................................................................14
Security issues...............................................................................................................................15
Potential threat for website........................................................................................................15
Recommendations......................................................................................................................16
Marketing and advertising strategy...............................................................................................16
Demographic..............................................................................................................................16
Marketing method......................................................................................................................16
Social media...............................................................................................................................17
Local and Multichannel marketing............................................................................................17
Ethics.............................................................................................................................................17
Conclusion.....................................................................................................................................18
References......................................................................................................................................19
List of figures
Figure 1: Sign up screen..................................................................................................................7
Figure 2: Home Screen....................................................................................................................7
Figure 3: Product Screen.................................................................................................................8

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Figure 4: Add product screen..........................................................................................................9
Figure 5: 'About us' Screen............................................................................................................10
Figure 6: User's profile screen.......................................................................................................10
Figure 7: Product Navigation.........................................................................................................12

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Introduction
This report is about a creating a new e-commerce business which will be located in the
Kingdom of Saudi Arabia. The new e-commerce business will be apparel business and name of
the business will be ClickNWear.com. The online company is the platform for all the types of
apparel purchases. It will provide good collection of high quality apparels at the affordable
prices. There are some special products in ClickNWear.com and will not be accessible in any
other online store. By the advanced marketing strategy, reasonable pricing policy and excellent
customer service, the business will be most successful online business in future. Key objective of
the business is to be largest supplier of the quality and fashionable apparels to the customers
through online shopping (Oy, 2012).
Products
ClickNWear.com will provide quality apparel products to the customers at comparatively
low prices. The business will offer exclusive range of apparel from the famous fashion stylists.
Company will focus on the current fashion styles by focusing on the buying behavior of the
consumers. It is observed that women are very aware for their fashion and clothing sense so key
products of the business will be casual wear, business clothing, and formal wear. Moreover,
online company will also provide some fixtures like scarves, caps and sunglasses etc. the pricing
arrangements of the company will be affordable and it will keep reasonable prices on the famous
products.
Business statement
The business statement of the company is to provide extensive range of fashion apparel to
the consumers of the Saudi Arab based on the quality and style.
Vision
The vision of the company is to produce range of clothing products for all groups of
customers i.e. men, women and kids. The range of fashion clothes will comprise all kinds of
clothing products that will fulfill the demands and requirements of the customers.
Objectives
The main objective of the business is to distinguish itself from other online fashion
companies. The primary aim of the business is to ensure the satisfaction and happiness of the

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customers with their purchasing. So, the products in all the shapes size will be provided to
women. By the online medium, company will make the purchasing easy, efficient and affordable
for the customers (Schnaars, 2010).
E-commerce process
ClickNWear.com is an online business that will provide quality clothing products to the
customers. The key objective of e-commerce business is to provide the products to the customers
so that they do not need to visit to the physical stores. There are some processes that will be
adopted by the company while doing the business online. The e-commerce business process of
ClickNWear.com is as follows:
Receive the order- Customer will visit on the website and place the order. After receiving the
order, the process will include confirming order, collecting payment, and post-process order.
This will be the first step in the e-commerce process (Strauss & Frost, 2014).

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Prepare package- After confirming the order, next step will be preparing the package. This
process will include checking item in the stock, collecting item from the suppliers and
packaging.
Delivery- This is the third step in the e-commerce business process. Delivery team will send the
package for delivery by the 3rd logistic suppliers. The payment will be received either by online
mode or cash on delivery (Ho et al, 2011).
After sales-support- the last step is providing customer support after the delivery of package.
This process will include refund order, return item and warranty process.
SWOT analysis
Strength- Firstly, the strength of an e-commerce business is that it has capacity to address large
base of customers for the clothing products. Second, the e-commerce will be operated and
remain open all the time.
Weakness- The weakness associated with the e-commerce business of clothing products is the
intense dependence on technicality. Any kind of fault in server may prevent the access of the
customers to the site. Along with this, dependence on irresponsible courier partner may also slow
down the process of delivery that result the dissatisfaction of the customers.
Opportunities- There is various opportunities associated with the new e-commerce business
including an approach to an international platform of consumers. E-commerce business of
clothing products can have various opportunities i.e. attracting advertisers, generating high
returns on brands, approach to global platform of customers, generating high profits and creating
organizational advertisements (Drummond, Ensor & Ashford, 2012).
Threats- The key e-commerce threats for clothing e-commerce business can be susceptibility to
the online fraud. Protecting the information and account of buyer from hackers, and securing
online transactions are the key challenges for ClickNWear.com to manage the e-commerce
business.

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Building website
Website provides easy and convenient way to the customers to shop the products without
going to the stores. In the website, everyone can see online shopping portal and accessible
products on it but user have to login by his or her username and password for purchasing or
ordering the products. Unregistered people can also register by navigating to the registration
page. Only admin of the website will have access to change the roles. Along with this, default
developer can also be an ‘admin’. Once user will register the site then his or her default role will
be ‘User’ (Molenaar, 2012).
Website format and design
Sign up screen- The Sign up screen of the website will include the registration form and after
filling this, the customer can browse in order to get details of the products. On this page, there
will be a registration form by which customer will register on the site to become ‘user’. There
will be the catalogue of products for the customers on the website.
Figure 1: Sign up screen
Homepage- Home screen of the website will include the products list and catalogue. The
customers can browse the list of products that the website has on the homepage.

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Figure 2: Home Screen
Product Screen-
This page in the website will include the information about the products. The information
will be related to company name, model number of the products prices, features, image and color
of the products. This page will be some for both visitor as well as users.
Figure 3: Product Screen

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Figure 4: Add product screen
‘About us’ Screen
This page will include all the information related to the company, website and owner.
This page will be helpful for the customers and users to get relevant information about the owner
of the business and products offered by the website.

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Figure 5: 'About us' Screen
Users’ profile screen-
Once user orders any item, they need to track their order. By this page, they will be able
to check the ordered products and total price. Along with this, they will also be able to get the
estimated delivery date of their products.
Figure 6: User's profile screen

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E-commerce system functionality
The website will have unique functionality in order to attract the customers. Some of the
functions of website are discussed below:
Product navigation
Navigation system is the most significant element of the online store. By this intuitive
navigation system, user will be able to browse among various categories and products quickly.
The categories of the products will be found on the site and those will be systematized and give
users the capability to quickly navigate between product categories (Vatrapu, 2014).

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Figure 7: Product Navigation
Shopping cart
The shopping cart will be on the screen in the counter process. The products in the user’s
shopping cart will typically be showed in the matrix style. The objective is to show the items that
the user will decide to buy. It will be highly functional feature that will provide a summary of
things that the customers are buying (Xiaoming, 2010).