BM562 Project Portfolio: Client Needs, Planning, and Agreement

This document presents a project portfolio focusing on understanding and addressing a client's business needs, specifically for Fairfield School of Business (FSB). The project begins with an exploration of the client's brief, identifying the need to attract new students through effective digital marketing strategies. It outlines key deliverables, concerns, and limitations raised by the client, such as competition and costs. The portfolio includes a partnership agreement defining the terms and duration of the collaboration. Furthermore, it incorporates minutes from team, client, and supervisor meetings, documenting agreed actions and deadlines. The ultimate goal is to develop and implement strategies that successfully attract new students to the School of Business within a one-year timeframe. Desklib provides students with access to past papers and solved assignments, aiding in their academic endeavors.

BM562 CW1 Project Portfolio 2020-21
Exploration and agreement of the brief from 1st meeting with client
What is the problem(s) or issue that the client needs to address?
Client is required to fulfill the expections of students which include providing a small brief
along with the additional clarification so that the students can get answer. They are also
required to provide constructive comments with professional and effective communication.
Why is s/he focusing on this problem?
He is focusing on this problem to fulfill the expectations of students. By fulfilling their
expectations, they can attract the new students.
Further background information about the company/competitors/customers etc, relevant to
the problem
Muhammad Fahim Hasan is an IT expert and the administrator of LSST’s Virtual learning
environment. He is performing the task of finding several ways of attracting new students or
clients.
Key deliverables/What would be a ‘successful’ outcome for the client, by the end of the
project?
By identifying the market segment and applying appropriate digital marketing strategy,
organization can successfully attract the customers by the end of the project.
Concerns/limitations raised by the client (e.g. costs, client availability)
Due to availability of various competitors, it is really difficult task to attract them towards the
organization. On the other hand, it is also an expensive process.
Concerns raised by the consulting team
Lack of new students or clients is the actual concern raised by the consulting team.
What actions were agreed and what are the deadlines for these?
They are agreed on adopting new strategies of digital marketing so that they can reach to the
new customers. This action may take some long time or 1 year.
Next client meeting date (or schedule of dates).
It is necessary for them to prepare a plan for meeting with clients and take a proper feedback
from them.

BM562 CW1 Project Portfolio 2020-21
Project plan
Note: Although you do not need to create a full Gantt chart, you still need to show
clearly which tasks are to be undertaken, by when and by whom.
Two updates on the original project plan should be inserted in your portfolio too.
Submitted in part fulfilment of BM562 module projects

BM562 CW1 Project Portfolio 2020-21
Partnership agreement
This Partnership Agreement ("Agreement") is made and effective this [DATE],
BETWEEN:
Fairfield School of Business (FSB) a corporation with its head office located at:
Digbeth, Birmingham
AND:
Muhammad Fahim
RECITALS
A. Partners desire to join together for the pursuit of common business goals.
B. Partners have considered various forms of joint business enterprises for their business
Activities.
C. Partners desire to enter into a partnership agreement as the most advantageous
business form
for their mutual purposes.
D. The parties hereto agree to form a limited partnership (the "Partnership"].
In consideration of the mutual promises contained in this agreement, partners agree as
follows:
1. PURPOSES
Subject to the limitations set forth in this Agreement, the purposes of the Partnership are to
engage in the business of attracting new students or clients for the School of Business; and
to conduct other activities as may be necessary or incidental to or desirable in connection
with the foregoing.
2. DURATION OF AGREEMENT
The term of this agreement shall be for 1 year, unless sooner terminated by mutual consent
of the parties or by operation of the provisions of this agreement

BM562 CW1 Project Portfolio 2020-21
Minutes of team, client and supervisor meetings
It is fine to develop your own templates, but the minimum information required is;
Minutes of (Team/Client/Supervisor) Meeting (state which it is)
Date :
Present:
Absent:
Minutes of last meeting
Are these accepted as a correct record?
Brief summary of any points arising
Agenda
1
2
3
4
5 etc.
For each agenda item:
Key points
Actions agreed and deadlines
Any other business
Date of next meeting