Clientele Hotel: Key Operational Issues in Front Office Management

This report analyzes the front office management of Clientele Hotel, focusing on key operational aspects. It begins by emphasizing the importance of ambiance and guest relations in creating a positive customer experience and building loyalty. The report then discusses the planning, organizing, coordinating, staffing, leading, and controlling of front office operations, highlighting their significance in effective management. Finally, the report identifies critical operational issues such as overbooking and financial constraints that affect the hotel's performance, offering insights into their impact and potential solutions. The report also references key sources such as Rondeau, Brown, and Lapides (2012), Stanley (2013), and Drucker (2012).

ROOM DIVISION
OPERATION
MANAGEMENT

P 2.1 Assess the importance of the front of house area
to effective management
Importance of ambiance: The hotel must be constructed in
well architect designed which make them more attractive to
guests in order to utilisation of the services of the business in
more effective manner.
Ambiance of Clientele hotel play vital role in order to proper
customer satisfaction in the business in more effective manner.
 The healthy and positive environment of the hotel increase
sales efficiency of the organisation and also furnish healthy
climate to guests effectively.

 Guest relations: Clientele hotel manager must sure that,
each customer of the hotel, who has been used the services
of the hotel, must sure that, they have positive and effective
relationship with their each loyal customer (Rondeau,
Brown and Lapides, 2012).
 The front house areas of the hotel ensure that, their front
office professionals are creating effectively relationship with
their guests in proper manner. So the guest relationship
could be maintained properly and which make positive
impact on sales of the business.

P 2.2 Discuss the key aspects of planning and
management of the front of house areas for
Clientele hotel
 Discuss planning: The front areas professionals of Clientele
hotel need to make proper planning of the front areas
managing and make it attractive to the customers so that
each of their customer will attract to the organisation
effectively. They need to make proper planning of it.
 Organising: According to discussion of plan, they need to
organise proper implementation of plan on the front areas of
the hotel in order to effectively manage it within Clientele
hotel. Front areas of the hotel is also the first impression of
the hotel towards the customers (Stanley, 2013).

 Coordinating: According to their plan, the line manager of
front areas of the hotel need to coordinate the effective
services of the business in their areas in effective form so
that all planning must be coordinating according to the
planning in the hotel.
 Staffing, leading and controlling: In Clientele hotel, its
front areas manager need to make sure that, it's all staffing
should be in proper form and they are leading in the front
areas by their manager efficiently so that each of their front
areas services could be controlled by the business manager
effectively.

P 2.3 Critically discuss the key operational issues
affecting the effective management and business
performance of the front office areas
Overbooking: Many times in some specific sears, Clientele
hotel faces overbooking of rooms in the hotel and most of the
time, its customers give negative feedback on overbooking of
rooms. This is one of the biggest issues which is facing by front
areas of the business in several times. It generates negative
impact on the sales of the organisational services.
Accounting and financial issues: Various times. The hotel has
been facing lack of finance availability in the business so that
its all department of get affected by the mismanagement and
lack of availability of capital for the business. Improper
accounting of the business also generate issues of the hotel
(Drucker, 2012). Which makes negative impact in the
performance and operation management of the business as well.

References
Rondeau, E. P., Brown, R. K. and Lapides, P. D., 2012. Facility
management. John Wiley & Sons.
Stanley, D., 2013. Can technology improve large class
learning? The case of an upper-division business core class.
Journal of Education for Business. 88. 5. pp. 265-270.
Drucker, P., 2012. Management challenges for the 21st century.
Routledge.

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