Climate Change and Business Impacts: A Career in Marketing Management

Desklib provides past papers and solved assignments for students. This essay explores climate change's impact on business and career planning.

UNDERSTANDING BUSINESS
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Table of Contents
QUESTION 3: WAYS IN WHICH CLIMATE CHANGE AFFECTS A BUSINESS.................................................5
QUESTION 4: PLANNING YOUR CAREER......................................................................................................7
REFERENCES..............................................................................................................................................10
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QUESTION 3: WAYS IN WHICH CLIMATE CHANGE AFFECTS A BUSINESS
INTRODUCTION: This essay will reflect and outline the changes in the climate on the
business. There are many aspects related to the marketing which have an effect on the
business and individuals on the environment. This will provide an understanding of the
impact of the external world on the business and the decision making of the business. It
will also provide the measures taken by the UK government for meeting the greenhouse
gas targets.
CLIMATE CHANGE: Changes in the climate includes the changes and variation in the
temperatures in relation to the climate of the particular season as compared to the past
years. There are presences of the harmful gases and chemicals that are destroying and
harming the climate continuously. Global warming is one of them which are increasing at a
high rate. Consequently, the climate is changing at a higher rate (Change, 2014). As a result
of this, the climate is changing diversely and which is also having an effect on the business.
THREE WAYS IN WHICH THE CHANGE IN THE ENVIRONMENT AFFECTS THE BUSINESS
The changes in the environment are affecting the business in different ways and which are
as follows:
Changes in the policies or more contribution to society: The organization need to
changes the policies and procedures related to business that is having an impact on the
environment negatively. The business needs to think about the environment and society
also (Thomas et al., 2004).
Changes in the management strategy: The high effect of the climate change is on the
business of the agriculture and manufacturing business as it affects to the service and
trading sectors as it can be evident by the recent example of the heavy landslides in the Mt.
Everest and it has highly affected the business of the mountaineer and for which there is
the need for the changes in the management strategy for addressing this effect. This kind of
organization wills only success in the long run that will be able to make the changes and
adjustments over the impact (Okereke et al., 2012).
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Increase absenteeism: Home and business offices use a significant amount of electricity
for cooling and heating and operating equipment. There are a number of various ways and
methods for the protection of the environment and fights in climate changes and helps to
make the air cleaner.
MEASURES TAKEN BY THE UK GOVERNMENT TO MEET THE GREENHOUSE GAS
TARGETS
Government of the UK has set the target of 2050 for reducing the emission of gases of the
greenhouse to 80%.
The Carbon budgets: The five-year budgets will set the target for the emission of the
carbon between the years 2008 to 2050 with advice from the committees. There is a
continuous fall in the emission in the carbon in the UK after passing of the policies of the
UK government in 2008. According to the carbon emission level in 1990, there is a fall in
the carbon emission by 42% in 2016 (Sussman and Freed, 2008).
Clean growth strategy by the UK: The department of energy, business and industrial
strategy of the UK aims to increase the business and the efficiency of the business in the
coming years. There is also a shift in the low carbon transportation and logistics. There is
also an increase in the value of the natural resources and there is a decline in the use of the
resources which are non-renewable. They also aim to control the emission of carbon by
increasing the usage of natural resources in home usage.
This essay has provided the ways and measures in which changes in the climate have
affected the business. Changes in the climate include the changes in the temperatures and
variation in the temperature. The use of the harmful gases and chemicals are harming the
climate and it is affecting the business. The business needs to change policies and
contribute more towards the society so that the products, services and any activities
cannot harm the environment. The manufacturing and agriculture business as it affects the
trading and service sectors. The changes in the climate are also affecting the business as the
home and business offices also use the electricity for heating. The government of the UK is
also taking many steps for meeting the targets of greenhouse gas (Sussman and Freed,
2008).
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QUESTION 4: PLANNING YOUR CAREER
INTRODUCTION
This essay will cover the ideal career in the specific industry. It is important and necessary
to have the clear idea about the ideal career for the perfect match of the individual where
he or she can utilize their skills and knowledge and can also enhance the current skills and
abilities. For this essay marketing manager as an ideal career has been selected in the retail
industry. There are internal and external factors that affect the career as a marketing
manager and that will be outlined in the essay. This will throw light on the career
professional development goal that can affect future business development.
BODY
Digital marketing means the promotion of the products and services with the help of online
media or any other social media. Digital marketing has now become a necessity for the
every business organization as most of the people and individual are accessible through
online media and they spent most of the time browsing the internet (Niles et al., 2011).
There is a huge effect of digital marketing on the choice of the career path. As digital
marketing influences the decision making of the individual and it also affects the opinion
and perception of the individual in selecting the career path. Print and electronic media are
raising the topic of career professional development as it must be the goal and aim of the
individual and the organization must also consider this aspect for business development. It
is also important for the organization to have an understanding of future business
development.
With the help of news or job portals and also with the assistance of internet browsing I got
to know about the scope in the field of the marketing manager and the attractive and
higher pay in this filed. Consequently, I have selected the marketing filed for my career
path. (Sharf, 2016)
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The HR department also plays a great role in choosing the career path in the hospitality
industry. The first contribution of the HR department in the career choice is the training
from the side of HR for the marketing manager. HR is the first point of contact for being a
marketing manager. As a result of the training from the HR department, the marketing
manager in the Hospitality industry become proficient and competent in the chosen and
selected job role. The other role of the HR department in the career choice is the attractive
salary package offered by the organization. The salary package of the marketing team is
also high then the other team and individual in the organization. The salary ranges of the
marketing manager in the UK is £29K to £68K. The average base pay is £ 45,000 per year
for the marketing manager in the UK. Therefore it can be said that the marketing
management sector and field is the best and ideal career path (Hanson and Casey, 2017).
Figure 1: Salary scale of a Marketing manager
[Source: Sharf, 2016]
Role of the legal department in the day-to-day operation of the business in the
marketing department
The legal department also plays a role in the day to day operation of the business of the
hospitality industry in the marketing team. The sales and marketing team need to go
through the legal department for their sale. There are certain norms and regulations for the
marketing team that must be followed. Thus the marketing team and department need to
follow the certain norms and regulations set by the legal department of the organization.
The marketing team also needs to follow the standards and set the base for the marketing
and sales of particular products and services. As for instance in the hospitality industry, the
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marketing and sales team cannot do false and misleading advertisements. Therefore the
marketing team needs to do true advertisements (Hanson and Casey, 2017).
Profession prospects in career path and salary scale
The salary scale for the marketing field in the hospitality industry is very attractive and
good. It is the reason for selecting this career as an ideal career. This sector has higher
growth and the marketing sector and field also have attractive and tremendous growth.
There is the highest chance of the growth in the position and pay scale with the relevant
experience. Therefore it is also the main reason for the selection of this field as my career
path (Hanson and Casey, 2017).
CONCLUSION
The marketing sector and field have a good opportunity and scope for the development and
growth in terms of career and profession. There are some internal and external factors that
have an impact upon the career choice. Digital marketing has a huge impact on the
marketing team and department as it increases the chances of selection of this career path.
The legal department and HR department also affects the business operations.
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REFERENCES
Change, I.C., 2014. Mitigation of climate change. Contribution of Working Group III to the
Fifth Assessment Report of the Intergovernmental Panel on Climate Change, 1454
Hanson, B.J. and Casey, M., 2017. Creating a Career Development Curriculum: Facilitating
Transition to Professional Practice. The Health Professions Educator: A Practical Guide for
New and Established Faculty, p.11.
Niles, S.G., Amundson, N.E. and Neault, R., 2011. Career Flow: A Hope-Centered Approach to
Career Development, 1e.
Okereke, C., Wittneben, B. and Bowen, F., 2012. Climate change: Challenging business,
transforming politics. Business & Society, 51(1), pp.7-30
Sharf, R.S., 2016. Applying career development theory to counseling. Nelson Education
Sussman, F.G. and Freed, J.R., 2008. Adapting to climate change: A business approach (p.
41). Arlington, VA: Pew Center on Global Climate Change.
Thomas, C.D., Cameron, A., Green, R.E., Bakkenes, M., Beaumont, L.J., Collingham, Y.C.,
Erasmus, B.F., De Siqueira, M.F., Grainger, A., Hannah, L. and Hughes, L., 2004. Extinction
risk from climate change. Nature, 427(6970), p.145
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