PRN101A - Understanding Public Relations: Climate Change Media Report

This report analyzes the media coverage of climate change from various sources, including The Sydney Morning Herald, BBC, Washington Post, CNN, and The Daily Telegraph. The assignment, part of PRN101A, focuses on understanding how different media outlets frame the same newsworthy topic. The analysis covers the different angles presented, such as the impact of climate change on weather patterns, financial costs, governmental responses, and specific environmental damages like the destruction of Lebanon's cedar trees. The report highlights the varying perspectives and tones of each source, providing a comprehensive overview of the public discourse surrounding climate change and its implications. The assignment requires students to find and analyze different media outlets to understand how they present information on a specific topic.

Running head: CLIMATE CHANGE
Climate Change
Name of the Student
Name of the University
Author Note

1CLIMATE CHANGE
The issue of climate change is concerning in the contemporary world. Earth is unique and
different from the rest of the planets in the solar system because of the existence of human life.
This human life is possible because of the presence of certain important factors within Earth, one
of them being the atmosphere of the Earth. This easy seeks to discuss the climate changes and its
implications on the human lives.
Source one: The Sydney Morning Herald
Heading: We can't lose sight of the most important story of the year
Date: 1st January, 2019
The article in Sydney Morning Herald talks about the importance of weather and how the
changes in weather is an important indication of changes in the climate. The recent climatic
changes are influencing the weather in an adverse manner, where the regular pattern of weather
is being affected. The article makes reference about the recent move by the President of the
United States, Donald Trump and the stance of his government in favor of the industrialists who
are the major contributors of climate pollution.
Source two: The BBC
Topic: Climate change: Huge costs of warming impacts in 2018
Date: 27th December. 2018
The article in the BBC talks about the various charities which are received due to climate
change. The situation of climate change has claimed many human lives as well as resulted in
damage of property. Hurricanes such as that of Michael and Florence has resulted in the damage
of property worth fifteen billion dollars and seventeen billion dollars respectively. The articles
focuses on the adverse consequences of climate change and how financially disastrous they are.

2CLIMATE CHANGE
Source Three: Washington Post
Topic: Countries vowed to cut carbon emissions. They aren’t even close to their goals, U.N.
report finds
Date: 27th November, 2018
This article focuses on the failure of the States of the world to keep to their promise of reducing
the emissions of the greenhouse gases. One of the countries in the list is that of the United States
who has recently withdrawn from the Paris Pact where countries pledged to improve the
environment. According to the United Nation Environment Program’s report on Emission Gap,
countries are not taking the necessary measures to protect the environment.
Source four: CNN
Topic: Climate change will shrink US economy and kill thousands, government report
warns
Date: 26th November, 2018
The article states that if the government of the United States does not take any concrete steps to
improve the environment then it will result in financial losses for the country. The article focuses
on the negative impact of climate change particularly for the country of the United States.
Source Five: The Daily Telegraph
Topic: Climate change is destroying Lebanon's biblical cedar trees
Date: 24th December, 2018
The article talks about the negative impact of climate change on the cedar trees of Lebanon.
According to mythology, the cedar trees were used by King Solomon in the building of his

3CLIMATE CHANGE
temple in Jerusalem and by the Egyptians to build their boats. However, the biblically significant
trees are in the danger of becoming extinct due to the effects of climate change.
References:
Huge costs of climate impacts in 2018. (2019). BBC News.
Jen Christensen and Michael Nedelman, C. (2019). Climate change will shrink US economy and
kill thousands, government report warns. CNN.
Josie Ensor. (2019). Climate change is destroying Lebanon's biblical cedar trees. The Telegraph.
Leonhardt, D. (2019). We can't lose sight of the most important story of the year. The Sydney
Morning Herald.
Mooney, C. (2019). Countries vowed to cut carbon emissions. They aren’t even close to their
goals, U.N. report finds. The Washington Post.