CMDBST303 - Climeworks Case Study: Business Model and Analysis

This case study analysis focuses on Climeworks, a company established by Christoph Gebald and Jan Wurzbacher, aiming to combat climate change by capturing CO2 directly from the air. The report identifies the challenges Climeworks faces, including attracting investors and scaling their technology. It explores the causes and impacts of global warming, particularly carbon emissions, and the importance of stakeholder engagement. The analysis highlights the need for sustainable business practices and technological innovation to minimize CO2 emissions and promote a healthier environment. The report also reviews literature on global warming and the role of technology in carbon control, emphasizing the importance of corporate responsibility and sustainable development.

Case Study Analysis

Executive summary
The report has analysed that business strategies plays vital role in analysing necessary values
of the company. It is required to promote belter understanding for company value creation to
impact on the different areas. Therefore, the report has also analysed about the finding better
opportunities into market. Also, it is necessary to be able about developing necessary
promotional strategies to regulate an innovative idea into market. This shows that, every
organisation must secure investors interest and their advices for the future of company. This will
be beneficial for ensuring key practices in finding good growth options.

Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................5
Description of the situation..........................................................................................................5
Problem statement, plan of analysis............................................................................................5
Analysis and findings..................................................................................................................8
Proposed solution to problem......................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The report aims to analyse the business problems which can become a serious threat for
the company. Nowadays, there are upscaling competition in almost every industry whether retail,
telecommunication, health care and many more. every business is engaging in the commercial
practice to retain customer and give benefits to the society (Premalatha, and Naveen, 2018). It
became key succeeding factor for the companies to enhance practices which are in favour of
people and society. Therefore, the organisation needs to indulge in various activities like
reducing carbon emission, promoting good climate and do good for environmental protection. It
became a serious problem for the companies mainly the small business. They are not able to
grow and expand into market due to unhealthy environment of business. Therefore, it could be
done through engaging in the key areas substantiality, recycling and reusing which will not affect
the climate. This is the serious cause of environment pollution, unhealthy lifestyle and viral of
diseases. All it happens due to impacting on the performance and practise of the business.
Therefore, it is crucial to look for internal development and strategic formation of the company.
This report is going to talk about the case study of Clime works which is established by its two
CEO Christoph Gebald and Jan Wurzbacher (Kadir, and Shamsudin, 2019). These two
individuals are known for their great contribution in regulating sustainability in the market. They
many done many good practices like curbing climate change through reducing the formation of
CO2 which helps in lowering down the causes of climate change. Therefore, the report is going
to work on visionary business plan to make a technological integration for capturing the CO2
directly from the air. Therefore, the report will present the key issues which Clime works face
due regarding their plans and vision and present an accurate articles and review through many
literatures.
Aim: To achieve the visionary objective of reducing global warming through ensuring good
investment and market opportunity. A case study of Clime works.
Objectives:
 To understand the causes of global warming
 To analyse the impact of global warming caused due to carbon emissions.
 To identify the investors and stakeholders needs for investing in technology for
minimising CO2.

TASK
Description of the situation
As per the business case of clime works who are understanding a step forward toward the
betterment of society and environment. It is the undertaking of its two CEO which has their vast
contribution in developing the effective technology which captures carbon dioxide through an
adsorption desorption process. The company is taking highly competitive advantage into market
through looking for making a better world. The company has its vision to transform the
environment which will reduce the impact of global warming and present a safe and breath-
taking environment. The company has developed various production through using the Co2 in
producing drinks and many other substances (He, Niu, Sun, and. 2020). The description of the
business shows that the vision of Clime works has to achieve the production of technology in
order to remove the 1% of global carbon emission from earth atmosphere by 2025. This could
only be done through optimising 250000 installation of flagship plant in Hinwil. The situation
describes that it is the CEO of company is facing uncertainties about the market in order to
attract investors and indulge stakeholders value. There is requirement of performing better
opportunities to the market areas by identifying the major factors like technological integration.
There is requirement of working in the potential impact of the company. Carbon dioxide is
producing many harmful other greenhouse gases which is not beneficial for human
consumptions. So the main focus is on reducing this key impact on the target market and indulge
society for better formulation of objectives. the company face problems of effective workforce as
due to competitive environment, they do not have people who can give best results and outcomes
(Raposo, Farinha, Fonseca, and Galar, 2019). The company follows a culture of taking care of
their employee to retain the best experts in favour of company. They have low turnover rate
which gives rise to their knowledge and creativity. They have day to day activities which needs
to be taken into consideration for maintaining culture.
Problem statement, plan of analysis
There are several problems which a business face in the current competitive environment.
Due to heavy market trends, customer demands and resources are all three core elements for a
successful business. This shows that, the company needs to be aware about the ongoing society
requirement for best focus on the key concepts. Therefore, the problem of carbon dioxide is

rising highly on the basis of performing various roles and objectives. The Clime works company
has to involve in the production of great technology which will assemble the necessary
operations of performing various work roles. The main problem analysed is the global climatic
condition which are not showing good outcomes in the environment. It demonstrates the strategic
position about the business that how they lower down hazardous practices. This might include
usage of various greenhouse gases, local resources to make it scares. The business contributes
high share in the environment through practising production, manufacturing and packaging
which has great supply of materials and fulfilling demands. Hence, the situation of global
warming causes due to wastage, usage of plastic and does not focus on recycling and reusing.
The society has to be ensure about much effective practices done by the business to get a healthy
living in the future (Wijaya Mulya, and Aditomo, 2019). The resources are highly scares and
dominated which will lead to impact on the working performance of company. This is the crucial
problem which is faced by the Clime works that the installation of plants for capturing carbon
dioxide cost much high which consist huge investment at one time. The company is working on
higher level business model which ensure that thy would make a positive and sustainable world
that would hinders any hazardous gases consumption and give a safe life to all the creatures on
planet.
Literature review
To understand the causes of global warming
Global warming is a much serious threat for individual living in a society. The world is
taking many phases and abolition which keeps it unhealthy and unprotected. The environment
and natural resources are getting affected by the rising temperature which has increased due to
the degrees of annual temperature consist within the environment. Within the last 40 years, the
rate of global formation of climatic factors are rising continuously due to promoting key criteria.
Since 2015, the global warming gets slower down due to some of economic and sustainable
practices (Andrić, Wang, and Zhong, 2019). There are some of factors which give rise to this
serious issues are contamination of Co2 gases in the environment also the greenhouse gases have
much consideration in causing the global warming. The business uses, machinery and production
method which cause chimney effects and creates pollutions. These gases are produced though the
formation of chemicals and methane gases which are not effective for people to breathe. Due to

these factors, the higher will be temperature of the earth, the more rainfall and droughts will
occur.
To analyse the impact of global warming caused due to carbon emissions.
The global warming causation has various drastic impact which can affect the whole
planet. It is a serious factor which the human has neglected in the current phenomena. It delicates
the conditions which is faced by the global conditioning for ensuring good growth in the work
practices. the global warming can be caused due to many factors which the humans are
neglecting. The carbon emissions are entitled the most serious problems in the environment
which shows that it creates hazardous practice. Carbon control can be done through using
effective technology to capture the formation of the carbon in order to lower down those
practices (Baynal, Sarı, and Akpınar, 2018). The overall society gets impacted by the carbon
emissions which leads to analyse consumption of local resources. Global greenhouse gas
emissions lead to promote understanding regarding the total measure of harmful gases produced
in the environment, it causes by the society only through littering wastage, deforestation,
excessive use of chemical practices and many other unfavourable products. The main impact of
global warming on the environment is the production of heat drought, insect’s outbreaks,
affecting natural climate, shortage of water and unfavourable climate. This shows that, the
business itself lowering down the intensity of life of their customers through engaging in such
practices. So that, the Clime works CEO has invested in the innovative options to bring a
technology in the carbon control protocols (Rajesh, Jain, and Sharma, 2018). This is the major
impact that the planet is suffering from unwanted usage of resources and describing the wildlife
and natural factors. Change in the earth surface is a problem which shrink the glaciers and ice
sheets from river and lakes. For that instance, it is vital to emphasise on promoting better
facilities for enhancing key growth and formation of effective practices are crucial. To create
necessary practices
To identify the investors and stakeholders needs for investing in technology for minimising
CO2.
In the recent time, carbon emission is the biggest threat of every business that will create
impact on their brand name. It is an activity which has a drastic impact in the business
performance due to sustainability and corporate responsibilities. Every investor looks at the
business reports and sustainability reports of the company without taking any further investment

decisions. This shows that, it will impact on the technology and cost structure of the company
though taking contribution of the stakeholders. It is necessary to invest in minimising the Co2 as
the business will focus on working towards fulfilling their corporate responsibility. It is the
crucial point through which the stakeholders might take interest in the business performance. The
CEO of Clime works will be able to face the circumstances of investors disinterest due to their
visionary plans (Yang, Huang, and 2018). They will be able to show the interest in giving high
cost to launch other plantation at different locations. In order to minimise the CO2, they will give
an innovative approach to the other business in every industry who face problem of growth and
opportunities. Sustainability will be able to ensure good customer advantage to fulfil their needs
and wants and protect resources for future.
Analysis and findings
With the effect of the analysis and problem identified in the whole scenario, the Carbon
control is a necessary factor which needs to be look by every business operation. It is the
necessary cause that must be minimise for the betterment of society and the future of business
existence. It will demonstrate that, carbon captures are a great technology operated by Clime
works company which ensure that, the environment will not get affected above the minimum
percentage of carbon. The company has the necessary advantage of getting effective workplace
activities to secure better positions in the market (Alam, 2020). Therefore, it is crucial for
undertaking company investment as a serious advantage of keeping the company for betterment
of the society and people. hence, the organisation has to promote necessary strategies which will
be able to analyse the requirement of customers and environment knowledge related to the
carbon emissions. Also, the CEO of the Clime works has to be efficient in order to analyse the
conditions of the planet.
It has also find out that the company Clime works is working as per the future perspective to
save the nature, resources and environment. Therefore, it creates necessary practices for the
carbon reduction, creation visions and setting economic viability (Widdersheim, 2018). The
company mainly ha a strategy to focus on the emotional aspects the society rather than only
focusing on technology. It has also figures out that the more they will indulge with the
technological power, the more it will be figure out about the crucial stages. At the initial terms,
the company has not resistant to attain more than one kilogram of carbon dioxide from the air
which has made their technological operations successful. The thing which was left that they

need to be assured about the clime works strategy to build the environment more of a thousand
time better than before. It has realised that the investors can easily take the lead in clime works
journey to ensure success about the overall carbon control journey. The company mainly attract
those who can take the risk and has capability to face the challenges. Mainly the recent investors
are the one who have risk taking ability in clime works. As they are aware about the business
vison idea and keen to invest for the long time which will secure their investment with a good
amount of return. It is important to secure the findings in terms of setting a goal and long term
vision towards the audience. Also, the clime works targets the people who have great wealth and
they must be entrepreneurs itself (Briandana, Doktoralina, and Sukmajati, 2018). The main
reason behind developing this strategy to secure investors interest towards the day to today
working and fall offs of the company. As the entrepreneur itself would think about the ups and
downs for bringing the knowledge into consideration. For that instance, it is important to ensure
great understanding regarding the choice of investors who understands the abilities and actions
for the company (Nguyen, Nghiem, and Chang, 2018). But the main problems arise there is to
find these investors. Due to dynamic market trends and competitions, the stakeholders are also
become aware of risk present in the current economy. They also want to secure their profits
through taking short revenues to not bear losses in the future. The clime works face the issue of
attracting potential investor who could invest for long term purpose and understand the company
policies. The business idea of clime works CEO is longevity and has ability to capture large
market share. But the thing which is yet missing is to promote the idea on large level. This
promotes working in clime works for the investors who will be able to ensure necessary practices
in the company.
Proposed solution to problem
As per the key requirement of reducing carbon emission to protect the climate and reduce
global warming from the climate. There is requirement of keeping the investors happy and
retained within the company. For which, the Clime works needs to take appropriate actions
which are described below:
The company has to promote their vison statement to the wider audience. This could be
done through being active on the social media and launching a campaign will be more helpful.
The company will attract audience towards the idea of bringing innovative technology which

will save life on planet. There is key requirement of creating better values and aspects to make
sure about the findings in the customer experience and presenting business reports.
In order to make the idea successful, the Clime works has to be sure about the roles and
responsibilities of every stakeholder so that their expectations will be met. There is need for
ascertaining better values and their interest to analyse what they want.
The Clime work can solve their business problems through taking advices from the
stakeholders and undertake the values from their perspective. This way, the company can discuss
basic strategies and their point of view of the ideas for the company (Nufus, Supratikta, Muchtar,
and Sunarsi, 2020). Therefore, it is necessary to take better place in the environment of company
for the investors which will be able to emphasize on organisation strategy and performance.
The clime works also needs to enhance the workforce and keep them well trained and
skilful. This can be done through the overall criteria of performing key benefits. Hence, it is vital
to formulate the necessary advantages from their skills and abilities to put them in a major
operational tasks and secure goals and objectives.
CONCLUSION
The report has concluded that organisation problems has a wide area and competition. It is
necessary to ensure better practices regarding making policies and strategies which will be in
favour of the company. The report has identified that the chosen company has planned a vision
to reduce the carbo dioxide from the environment and eliminate the problem of global warming.
It is a great step towards making a world protected and safe from climatic changes. The company
has to install the plants for capturing carbon control from the planet and reduce the factors.
Therefore, it is necessary to promote the ideas to the audience.

REFERENCES
Books and Journals
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