Case Study Analysis: Climeworks and Sustainable Management

This case study analyzes Climeworks, a company focused on carbon dioxide capture, and evaluates the roles and responsibilities of its founders, Christoph Gebald and Jan Wurzbacher, as sustainable strategic managers. It explores the application of strategic business management tools like SWOT and PESTLE analysis to address sustainability challenges and improve business performance. The analysis also delves into the economic and ethical dilemmas faced by strategic leaders in balancing short-term and long-term goals, including CSR, employee motivation, and communication issues. The study highlights the importance of effective strategies for companies to thrive in a competitive market. The Climeworks case study provides insights into how companies can overcome sustainability challenges and achieve their objectives.

INDIVIDUAL CASE STUDY
ANALYSIS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task – 1............................................................................................................................................3
Critically evaluate responsibility and roles of the Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers. ...................................................................................................3
The tools and concepts of the strategic business management that generally applicable to the
problem of the substantiality........................................................................................................5
TASK – 2.........................................................................................................................................6
The economic as well as ethical dilemmas that generally strategic leader face in process of
short and long tern goals..............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A sustainable business is an enterprise that generally has potentially positive or minimal
negative impact effect on the global or a local environment, economy, society or community
(Goni, and et.al., 2021). If an organization is sustainable then it creates positive impact as the
company earn more profits as well as boost the bottom line by creating business more
sustainable. It reduced business costs, improved reputation, more innovative strategies as well as
new customers who normally value sustainability work to improve amount of the money as
sustainable businesses earn. The report critically evaluate the responsibility as well as role of the
Jan Wurzbacher and Christoph Gebald as sustainable strategies managers. Moreover, the report
also highlights the concept as well as tools of the strategic business management that are
applicable to issue or problem of the sustainable. Furthermore, the report will also discuss ethical
and economic dilemmas that the strategies leaders face in the process of generally balancing
short and long term goals.
MAIN BODY
Task – 1
Critically evaluate responsibility and roles of the Christoph Gebald and Jan Wurzbacher as
sustainable strategic managers.
Sustainable strategic management generally involve formulating, analysing as well as
implementing the business strategies that mostly are socially responsible, economically
competitive and also in balance with cycles of the nature (Bindra, Parameswar and Dhir 2019.).
An environmentally aware organizations considers more than profits that is they consider its
impact on the environment and the society. The Christoph Gebald and the Jan Wurzbacher are
particular founders of the Clime works. It is worlds first organization to install a operational,
commercial plan for capture of the carbon dioxide from air. In the year 2017, the Clime-works
was specially awarded Helena Prize for their technology. Their roles in the company is
management of the company. The Christoph is a mechanical engineer as well as holds MSc and
PhD. Christoph passion is exploration of the new places or mountain bike. Whereas Jan is also
an engineer as well as holds PhD and MSc. So both are very important for the company, and they
both run company. A sustainability managers also known as chief sustainability officer, director
of the sustainability is generally responsible for predicting and analysing present as ell as future
of the firm.

A manger develops as well as implements sustainability strategies that generally are
specific to corporation (Nosratabadi, and et.al., 2019). They are responsible for educating
employees about the business policy to manage and handle potentially deleterious environment
impacts. The responsibilities of the sustainable strategic manager are
 They have to implement changes in the strategy to make the proper work environment as
well as practices more eco friendly as well as communicating these changes to
colleagues, human resources managers etc.
 They are also responsible to make the communication effective in their organization. For
this they can do the training and development of the employees. By this the employees
feel motivated and do their work in the best manner.
 Monitoring the business sustainability performance. They have to monitoring the
performance if they are not doing well then the business managers have to change their
strategies.
 Auditing and analysing business activities. That is process of the waste elimination.
 They have do environmental scanning then strategy formulating then implementation of
the strategies and then they have evaluate strategy.
 They mast take care of the wast management techniques that should be encouraged for
collection of wastes.
 Completing the sustainable plans.
 Organizing as well as chairing meeting.
 Initiating the renewable energy assessments.
 Communicating plans to senior staff as well as the project teams.
 Advising on zero carbon and latest low technology.
They both found start-ups Climnework that is based on technology, which they generally
believe that help to tackle enormous challenges of the change in climate by capturing CO2
straight from the air. However, there are some obligations, so both has an entrepreneurial
mindset and ambitious plans for busine4ss and also for its potential impact on the humanity.
They both have done their best particularly to develop robust technology, build viable business
model, and reduce production costs to capture and also sell carbon dioxide (Keeble, and
Blatchly‐Lewis 2022). The company goal is to eliminating 1 per cent of the global CO2 eject
from Earth atmosphere by the year 2025. And the vision was to achieve massive growth. One of

the major issues in Climeworks required to address was the reduction of uncertainty about
appropriateness of the solution generally by leveraging as well as identifying market demand.
Climeworks empowers individuals to reverse the climate change through permanently removing
CO2 from the air. Today, as the Climeworks is market leader in field, so they drive development
of new or emerging industry. The managers of the company are also responsible to make the
employee felt motivated. So, this directly give impact on the company performance because if
the employees work in effective manner, then it will be beneficial for the company. If the
managers are not doing their role and responsibility then it will give negative impact on the
business performance and growth as well as success.
By normally creating synthetic fuels there was no such longer need to invest in
flexibility and exploration in terms of mainly main production could occur. Here the
process could be by adapted for jet fuel, gasoil and diesel or even for home finances.
The organization also planned to reap massive cost reduction generally from expanding
production, contains buying materials more cheaply in the bulk as well as assembling
units on automatized factory lines, mainly to automobile industry.
The tools and concepts of the strategic business management that generally applicable to the
problem of the substantiality
The strategic management is important component of the businesses (Barbosa,
Castañeda-Ayarza, and Ferreira, 2020). Generally, it refers to implementation as well as
formation of goals or objective and initiatives that involve in the strategies that particularly laid
by stakeholders of the company. Strategic management involve continuous process of the
planning, monitoring, analysing as well as assessing everything that is necessary for a company
to meet or achieve their objective and goals. There are many tools in the strategic business
management such as SWOT analysis, PESTLE analysis, Porter five forces, value chain analysis,
risk management and many more. Strategic management generally provide competitive
advantage. It also leads to harmony within the company and the strategic management generally
adapt to change in external environment. The value chain analysis is entirety of the logistical
efforts that generally a business engages in products completed services or products. Mostly the
business can perform this to determine or examine efficiency as well as effectiveness of their
system support each activity to create services and products quickly and maximize profits.
The PESTLE analysis determine the key external factors such as political, economical,
sociological, technological legal as well as environmental that mostly influence an organization

(Alanzi 2018). The environment factors is also affected business because this is also an
important aspect. The environment factors such as climate change, pollution, weather and
availability of the non-renewable items. The major problem that is face by the company is lack
of trust in the global corporation, lack of resources, rapidly growing inequity, supply chain
transparency and many more. So the company can know these by such tools by SWOT analysis
they know the strength, weaknesses, opportunities and threats of the company. By this they know
how to deal with the problem as they know their strength, so they will utilize their strength and
make their business more effective and proper management.
By the PESTLE analysis the company know the macro environment so, then they will
make their strategies in proper manner (Alanzi, 2018). For example, if the business know their
environment then it will help them to make their strategies which will give them benefits.
Economic as well as financials barriers are affecting the business sustainable development
because generally it required major changes in strategies as well as plan. Economic benefits
involve conserving fuel as well as cutting fuel cost, decreasing health impact of air pollution as
well as water pollution. So for overcome such challenges the business can make communication
effective, so the employees are fell free to communicate with their managers and other
employees as well. Even the managers should also improve their management skills, so they
inspire the employees of the organization. So, the employees are done their work in effective as
well as proper manner which will give positive impact on the business growth. So these tools
help managers to determine the external environment of the company. The managers also make
their strategies in order to achieve organizational goals and objective on time. As the company
have to address their issue that is reduced uncertainty about the appropriateness of solution
simply by leveraging and also identifying market demand. So the managers of the company must
make strategies and addressee this problem.
TASK – 2
The economic as well as ethical dilemmas that generally strategic leader face in process of short
and long tern goals
The ethical dilemma is issue in decision-making process that is between two possible
options or how to achieve goals. The following are the ethical and economic dilemmas of an
organization:

CSR: corporate social responsibility is an obligation of company to behave in the ethical manner
in the social environment particular in which it operates (Vishwanathan and et.al 2020). So there
are many concerns in various domains like environment protection, supporting the social issue,
and promoting worker safety etc. As operating in socially responsible way remains one of
primary objective of organization as business that are grated substantial freedom. So the business
are expected to operate in possible manner consistent with the social interest. As organization is
a part of the society as well as its actions have social as well as economic consequences. So
Corporate social responsibility is generally concern for operation of the business today. So the
leader of the company have to focus on this to achieve their long as well as short term goals. If
they maintain good CSR then they will get positive impact on their business operation as well as
growth.
Motivation: the another dilemma of the leader is to how to motivate business employees, so they
will do their work in proper manner. So, the leader always face problem in motivating employees
because the employees of the organization is different from each other, their background, nature
etc. so the leader must do it in effective way so the all employees of the business fell motivation
in doing their work in effective manner. The leaders use rewards system also to motivated
employees, because of this the employees so their work on time as well as give their 100 per cent
in work. So it generally gives positive impact on achieving the short as well as long term goals.
If the employees are satisfied with the work and work place environment then it will enhance the
performance as well.
Lack of communication: This is another problem that is affect the employees work to achieve
organization goals. Strategic leader must take the views of the employees to solve the problem it
gives positive impact on the positive impact on employees (Ballaro, Mazzi and Holland 2020).
Effective communication is the key of success, so the leaders must have to focus on this that the
employees of the company feel comfortable to share their views and information. If team has
effective communication, then it will enhance their as well as organization performance. So the
leaders always face this problem in an organization.
Employees right: it is very challenging as well as complex to manage as they are resources
capable of having as well as acting upon emotion. This will leads in conflicts of interest as
employees’ rights to privacy is generally safeguarded. So the leaders must take care of the
employees right which will also give positive impact on the company goals as well as objective.

CONCLUSION
From the above report it has been concluded that business sustainability is very
important. The business sustainability is also known as the corporate stability. It refers as
coordination and management of the environment, financial and social demands as well as
concerns to make sure ethical, responsible, and ongoing success. The above report includes the
roles as well as responsibility of the sustainable strategic managers. Along with this the report
also includes the concepts as well as various tools of the strategic business management that are
applicable to issue of the sustainability. These tools are PESTLE analysis, SWOT analysis, value
chain analysis etc. Moreover, the report also includes ethical and the economic dilemmas that
generally leaders faces in achieving long term and short term goals.

REFERENCES
Books and Journals
Alanzi, S., 2018. Pestle analysis introduction. Managing People in Projects, Cover Page.
Alanzi, S., 2018. PESTLE Analysis. Project Management.
Ballaro, J.M., Mazzi, M.A. and Holland, K., 2020. Organization development through effective
communication, implementation, and change process. Organization Development
Journal. 38(1).
Barbosa, M., Castañeda-Ayarza, J.A. and Ferreira, D.H.L., 2020. Sustainable strategic
management (GES): Sustainability in small business. Journal of Cleaner
Production. 258. p.120880.
Bindra, S., Parameswar, N. and Dhir, S., 2019. Strategic management: The evolution of the
field. Strategic Change. 28(6). pp.469-478.
Goni, F.A., and et.al., 2021. Sustainable business model: A review and framework
development. Clean Technologies and Environmental Policy. 23(3). pp.889-897.
Keeble, J. and Blatchly‐Lewis, M., 2022. The Responsible City. The Climate City. pp.139-154.
Nosratabadi, S., and et.al., 2019. Sustainable business models: A review. Sustainability. 11(6).
p.1663.
Vishwanathan, P., and et.al., 2020. Strategic CSR: A concept building meta‐analysis. Journal of
Management studies. 57(2). pp.314-350.