CliniCloud Business Model Deconstruction: Critical Success Factors

This report provides a detailed deconstruction of Clinicloud's business model using the business model canvas framework. It identifies Clinicloud as a Melbourne-based company founded by Dr. Hon Weng Chong and Dr. Andrew Lin, focusing on accessible medical devices and services. The analysis covers key partners, activities, value propositions, customer relationships, customer segments, key resources, channels, cost structure, and revenue streams. It highlights the importance of partnerships with companies like TENCENT and medical institutions, the value provided to customers through electronic data collection and self-help tools, and the significance of key resources such as technology and data. The report also discusses success factors like maximizing market share, fostering fulfilling partnerships, embracing technological advancements, and investing in training and research. Potential downsides, such as competition and economic volatility, are addressed, along with suggestions for improving the business model by acquiring high-value customers and offering future-oriented features. The report concludes by emphasizing the importance of continuous innovation and adaptation for long-term sustainability.

Running head: BUSINESS CANVAS MODEL 1
Business Canvas Model
Student’s name
Professor’s name
Course title
Institution
Date

BUSINESS CANVAS MODEL 2
Business Canvas Model
Introduction
Business canvas model is a structure that a particular established entity embodies in its
system. It is an overview of what comprises the plans to be achieved and how to achieve them.
This entails appropriate management and strategy in setting up the essential activities (Dudin et
al, 2015). These activities relate to each other. This is an important part of businesses, old or
new. This is a very good visual representation of initiatives which can be further utilized in
discovery of other opportunities. This model has capability of inspiring fresh outlooks or
viewpoints which ultimately lead to development of ideas on the relationships across different
elements (Osterwalder & Pigneur, 2013).
The business canvas is vital in a number of ways. In business model innovation, the
canvas model brings about focus. This leaves out the numerous notations in a business plan. It
brings more clarity. It enhances transparency though having an easier comprehending the model.
This model is also beneficial due to the ease in altering the model and trying other things. This
flexibility is essential in changing perspectives (De Reuver et al, 2013).
Clinicloud
Clinicloud is a company based in Melbourne, Australia. The company was founded by Dr. Hon
Weng Chong and De. Andrew Lin. The company began with the launch of the first Clinic cloud
stethoscope which won the company awards and recognition worldwide. Their main mission
being to avail medical devices and services that are accessible to anyone. These aspects are
supported by suitable systems and technology.

BUSINESS CANVAS MODEL 3
Clinicloud has two major products contained in a kit. These are a clinicloud stethoscope and
thermometer. Both the devices are digitalized allowing the to access an application through a
mobile network. The clinicloud stethoscope allows the user to check the heart rate and breathing
patterns which can be stored. The clinicloud thermometer is a non-contact thermometer
promoting hygiene and has very high accuracy.
In the progressive world where the health physicians are limited in number compared to
the people in need of health services. Therefore, the need of developing a way by which the
public can be able to access affordable health care. The aged, children and people suffering from
chronic illness created the need of a system and devices through which patients can monitor their
health. The size of the market is expected to rise even further with growing demand for proper
health care by the aging population. An additional reason is the rise in chronic and other
diseases. In the short run, the market has limited potential growth which us caused by the pricing
environment (Lo, 2015).
Model Canvas
Key partners
Doctor on
demand
Tencent
Astra Primary
care associates
Key Activities
Electronic data
capture
Post-Marketing
surveillance
Adverse/event
safety report
Electronic-
patient reported
outcomes
Value Proposition
Customers can collect,
record and report
information by
themselves.
Manage and report
adverse events.
Manage and report
information about
safety.
Latest technology
Customer
Relationship
Provide high-
performance,
multi-
functional and
user-friendly
systems
Maintain
partnership in
the services
Customer
Segments
Patients
Doctors/
Medical
institutions

BUSINESS CANVAS MODEL 4
adoption.
User-friendly coding
function
Constructing/managing
after sale research
Data collection and
coding module
Facilities management
Training information
Companies’ notice
Research progression
Temporary data
storage
Patient data
Trial design
Decision-making
Patient referral
program
Promote self-
help and
safety system
Proficiency in
technology
use
Key Resources
Technology
Partnership
development
Clinical trials
Channels
Use of coding
Software and
applications
Partnerships
Cost Structure
Technology costs
Marketing costs
Data collection
Software development
Partnership fees
Administrative costs
Revenue Streams
Premium features
Direct sales
Contract agreements
New technology
(Kiel, 2014; Pigneur, 2013).
Key Relationships
Across all nine elements, there are vital connections that have exist. The key partners are
important in the activities of the company. These partnerships are integral to their success in
business. Clinicloud created a partnership with TENCENT a Chinese technology company.
TENCENT also provided the starting capital. This relationship helps to ensure their technology

BUSINESS CANVAS MODEL 5
is always up to date. The products and services of Clinicloud are utilized in medical institutions.
This forms a key relationship which introduces the patients into the picture as the main
beneficiaries.
The relationship with technological firms makes it possible for ClinCloud to come up
with their products and services. The key services provided are mainly concerned with electronic
use which shows just how this relationship is vital. TENCENT partners play the same role. Key
partners are directly impactful in the key activities of the company involved.
Partnering with Doctors on Demand and Astra Primary Care Associates made it possible
for the consumers of the clinicloud products and services to be able to get professional physician
consultation from the collected health data. This partnership allows the consumers to be able to
utilize other health resources after carrying and collecting the basic health data the selves.
The relationship between companies and customers is core in business. There has to be
vale brought to the customer by the company. In this case, the values that Clinicloud brings to
the customer are diverse and they help solve customers’ problems. The value proposition
displays the respective relationship with different customer segments. This relationship entails
definition of which products or services are offered to which customer segment.
Provision of products and services comes with expectations from customers. Customers
expect the company to maintain a certain type of relationship with them. This relationship entails
the performance factors that in this case Clinicloud is expected to maintain. Each customer
segment has its own relationship that is established and maintained based on the services and
products they receive (Plenter, 2017). Customer segments are crucial in business. Their

BUSINESS CANVAS MODEL 6
relationship with the determine the range of impact the company has. This relationship is key as
it also determines how they are integrated, how they fit within the model and their costs.
Resources are key in any situation. Thus, the relationship between Clinicloud and key
resources is directly involved in the success of the business. Networks and partnerships are key
in the progress of Clinicloud. Cost structures and revenue streams are the other key relations.
Costs structures entail what it takes to implement the initiatives of the organization. These are the
investments which affect the level of revenue streams based on the feasibility of the business
initiatives. This is a crucial relationship (Plenter, 2017).
Success Factors
The business should maximize their market share with their current customers and then
subsequently explore the market. This should solidify their customer base and sustainability.
This should be followed by innovation and diversification of products and services which will
ensure the business reaches a larger customer base in the future (Trkman, 2010).
Clinicloud needs to have partnerships that are fulfilling. Going forward, partnerships are
going to be more critical to the success of the company. They are very influential therefore the
right associations should be built to ensure sustainability. The same applies to relationships with
the customer segments. The right type of relationship should be instituted and maintained to
increase the chances of success (Trkman, 2010).
Being at the forefront of technological advancements is a point of emphasis in this case.
As the world progresses, the business will need to be keen on technological developments. For
sustainability to be imminent, this progress is necessary.

BUSINESS CANVAS MODEL 7
Training programs are important ways to develop talent from within. Creating a good
training program will bring about skill development which will pour into the business more
innovativeness. Such programs will foster proficiency in the current system and further inspire
creativity to improve the business model and systems (Omri, Frikha & Bouraoui, 2015).
Apart from training, research and development is very critical factor. This lead to
development of new products and services or improvement of the existing ones. Research and
development is a core aspect of many prominent businesses. It is a crucial step in ensuing
sustainability of a business (Vilkinas, Cartan & Saebel, 2011).
Downside Risk
Competition always brings about major risks. The medical health sector has many players
involved and they all have varying qualities. Competition means than an entity benefits at the
expense of another. The development of an idea could be the difference between success and
risk. A single innovation can propel the competition ahead of Clinicloud in the same sector they
major in. When the competition has products and services relatable in likeness and quality to
those of Clinicloud, their returns are bound to decrease at some point.
Economic times cause volatility in business. When the conditions are poor, businesses get
hurt and they don’t get to see their return on investment (Trkman, 2010). At times, specific
sectors are hit with testing times. An issue affecting medical health sector will present a risk to
the business of Clinicloud.

BUSINESS CANVAS MODEL 8
Changes to the Model
Changes can be made by acquiring more high value customers. This is not a change a
such but an improvement. These are customers are easy to locate, can generate adequate business
and are accepting to the pricing. This type of customers is quite reliable.
A change would be offer value to customer segments. This added value is essential in
gaining competitive advantage. This could be done through offering wider range of products,
features and benefits, lower pricing in some circumstances or faster services.
An additional change is introduction of a future-oriented feature in the model. This part
will be responsible in assessment of status of industry market and direction of developments
which should help keep the company ahead (Carayannis, Sindakis & Walter, 2015).

BUSINESS CANVAS MODEL 9
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business model canvas in the system of effective budgeting.
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Osterwalder, A., & Pigneur, Y. (2013). Designing business models and similar strategic objects:
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Clinicloud. (2018). Clinicloud. Retrieved from https://clinicloud.com/
Kiel, I. H. (2014). Entrepreneurial marketing.
Pigneur, Y. (2013). Business model generation. Wiley.
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BUSINESS CANVAS MODEL 10
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