Clinique Eye Care Product Marketing Plan and Analysis Report

This report provides an overview of the marketing strategies for Clinique's eye care product. It outlines the marketing objectives, including increasing market share, customer base, and revenue, along with the plan to improve product efficiency. The report discusses the importance of monitoring...Read More

PRINCIPLES OF SALES AND MARKETING
INTRODUCTION
The action and process of promoting and selling
products or services of the organisation is known as
marketing. In accordance with this context, the present
study will cover the aspects of marketing of goods
manufactured by Clinique. Clinique Laboratories is an
American manufacturer who specialises in skincare,
cosmetic, toiletries and fragrances. In order to acquire
information about company present position.
MARKETING OBJECTIVE
 To increase customer base by at least 6
percent.
 To gain profits and revenue by at least 11
percent.
 To Spread awareness the Clinique Eye
Care Product.
 To investigate about the consumers
preferences about the Clinique Eye Care
Product.
MONITORING AND MEASUREMENT TECHNIQUES
 Clinique will regularly monitor over its promotion strategies and marketing plan.
 The marketing team of company will regularly analyse changes in the actual and planned activities.
 The Organisation will determine efficient and effective marketing strategy to enhance marketing plan and value of product.
 Clinique will monitor the sales activity and consumer demand at least for in order to determine the effectiveness
of products and to evaluate the need of change.
CORPORATE OBJECTIVES
 To increase market share by offering
eye care products to consumers across
the globe.
 To improve the efficiency of its
products and services, the Clinique
Eye Care Product is developed to
make changes in its products
according to competitors.
REFERENCES
Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. In Global Marketing Strategy(pp. 63-82).
Springer International Publishing.
Corporate & Contact information. 2017 [Online]. Available through:<https://www.clinique.co.uk/customer-care/general-info>
CONCLUSION
The marketing plan for launching new product
plays vital role as it assist the firm in
determining the systematic stepwise process to
attain goals and objectives.
IT evaluates the Eye care product in which is
about to launch in market by Clinique, the
leading skin care, make-up, fragrances and gift
firm.
Thus, it outlined the techniques used by the
marketing team of Clinique to enhance the value
of its Eye care product.
About Clinique SMART
Clinique SMART is the eye serum that targets and repair the dark
circles, wrinkles, puffiness which is surrounded eyes effectively
and efficiently.
It is very important and essential for an individual to care about
their eyes. As individual kept engaging in other activities, they
tend to forget to care for their eyes. In this context, Clinique
Laboratories is launching a new product which assists individuals
to repair their eyes and make them looks more attractive.