Clinique's New Product Launch: Social Media Strategy and Promotion
VerifiedAdded on 2023/06/17
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Report
AI Summary
This report provides an analysis of Clinique's new product launch, focusing on its target market of women concerned about facial skin issues. The report details the specifications of the new product line, which includes five active cartridges designed to address specific skin concerns. It emphasizes the importance of social media platforms, particularly YouTube, for promotion and suggests strategies such as pre-launch giveaways, surveys, and collaborations with social fashion influencers to enhance brand value and customer engagement. The report also recommends adopting multiple social platforms, re-marketing tactics, customer helpline systems, and pre-launch events to increase product reach and customer excitement. Furthermore, it suggests building suspense, taking pre-orders, and sending updates to existing customers to generate buzz and drive sales before the official launch date.
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